Digital Content Manager: Social media / Website
Ensworth School, Nashville, TN, United States
The Digital Content Manager assists with developing, implementing, and overseeing an integrated digital marketing and communications strategy that supports and advances the school's mission and vision. This position is responsible for the development and oversight of the school’s online presence through managing the school’s website, partner marketing accounts, and other digital communication tools. The Digital Content Manager collaborates with other members of the communications team and school leadership to maintain brand consistency and promote the School. This position reports to the Director of Marketing and Communications.
Key Responsibilities and Essential Functions
Abides by Ensworth’s Employee Handbook and Code of Conduct
Commits to the ideals expressed in Ensworth’s Mission Statement, Vision Statement, and Diversity, Equity and Inclusion Statement
Digital Communications
Maintain the Ensworth brand in all internal and external communications
Manages school social media accounts, including Facebook, Instagram, X, and LinkedIn, posting content consistently on each platform while tracking metrics and monitoring online conversations
Generate content and write stories to promote student accomplishments, academics, arts, and athletics for the website, marketing materials, bi-annual magazine, and social media
Manage Ensworth profiles on partner sites such as Niche, Great Schools, Private School Review, etc.
Take photos and videos of school activities and events for the website, social media, and other marketing materials
Oversee the school’s photo-sharing account by editing, uploading, and organizing photos
Update digital screens across campus with relevant content and announcements
Assist Creative Services with projects as needed
Website Management
Update content for ensworth.com, ensuring that the messaging, photos, and design are current and reflect the school’s mission and vision
Regularly audit the website and obtain information from faculty and administration to ensure that website content, including photography, is fresh and engaging
Maintain the online master calendar, managing content and style and coordinating dates with Events Manager, Administration, and Parent Association
Create digital forms and generate reports
Work with the Director of Auxiliary Programs to update Summer at Ensworth web pages
Manage SEO of website and track analytics
Create monthly analytics reports and make recommendations based on trends
Oversee and update Tigernet Resource Board information
Other
Provide staffing support for community events held during the day and some evenings, as needed
Keep up with industry trends through professional development
Performs other duties as assigned
QUALIFICATIONS
Bachelor’s degree in related field or relevant work experience
3-5 years of experience managing, creating, and maintaining digital content
Basic photography/videography skills required; advanced photography skills preferred
Experience with Adobe Photoshop and Lightroom
Experience with content management systems preferredUnderstanding of SEO and web page development and design
Knowledge of Google Analytics preferred
Excellent written and verbal communication skills
Strong project management skills, attention to detail, and ability to prioritize tasks and meet deadlines
Joyful, creative, collaborative, and efficient
Continued Education Programs (as required by Grade Level and/or position) – Periodically participate in different training sessions identified by you, the employee and/or Divisional Leadership/Supervisor with the goal of keeping our teachers and staff up to date with current teaching methods, practices and any new knowledge in their respective field. Depending on the program, such training may need to take place outside of normal working hours and/or in the summer months.
Physical Requirements and Work Environment
Regularly works in standard office or classroom conditions and climate, occasionally works outdoors in varying weather conditions and climate
Regularly uses close and distance vision, occasionally works at a computer screen for extended periods of time, ability to observe students from various distances
Frequently required to move around the office. Occasionally works at a desk for extended periods of time, frequently moves around campus
Ability to occasionally move items weighing up to 30/50 lbs. across the campus and around the interior of buildings
Sometimes works in a highly stressful environment, effectively dealing with a wide variety of challenges, deadlines, and a varied and diverse array of contacts, stamina to maintain attention to detail despite interruptions
Ability to periodically work flexible hours to support before and after-school or weekend events
Ensworth requires employees to be physically present on campus, with limited exceptions that are at the sole discretion of the School. Under extraordinary circumstances, some or all of the workforce may be required to move to a remote working environment. Additionally, certain individuals may also be approved for limited remote work, based on the nature of the job description, specific circumstances, and only with written prior approval by a direct supervisor.
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Key Responsibilities and Essential Functions
Abides by Ensworth’s Employee Handbook and Code of Conduct
Commits to the ideals expressed in Ensworth’s Mission Statement, Vision Statement, and Diversity, Equity and Inclusion Statement
Digital Communications
Maintain the Ensworth brand in all internal and external communications
Manages school social media accounts, including Facebook, Instagram, X, and LinkedIn, posting content consistently on each platform while tracking metrics and monitoring online conversations
Generate content and write stories to promote student accomplishments, academics, arts, and athletics for the website, marketing materials, bi-annual magazine, and social media
Manage Ensworth profiles on partner sites such as Niche, Great Schools, Private School Review, etc.
Take photos and videos of school activities and events for the website, social media, and other marketing materials
Oversee the school’s photo-sharing account by editing, uploading, and organizing photos
Update digital screens across campus with relevant content and announcements
Assist Creative Services with projects as needed
Website Management
Update content for ensworth.com, ensuring that the messaging, photos, and design are current and reflect the school’s mission and vision
Regularly audit the website and obtain information from faculty and administration to ensure that website content, including photography, is fresh and engaging
Maintain the online master calendar, managing content and style and coordinating dates with Events Manager, Administration, and Parent Association
Create digital forms and generate reports
Work with the Director of Auxiliary Programs to update Summer at Ensworth web pages
Manage SEO of website and track analytics
Create monthly analytics reports and make recommendations based on trends
Oversee and update Tigernet Resource Board information
Other
Provide staffing support for community events held during the day and some evenings, as needed
Keep up with industry trends through professional development
Performs other duties as assigned
QUALIFICATIONS
Bachelor’s degree in related field or relevant work experience
3-5 years of experience managing, creating, and maintaining digital content
Basic photography/videography skills required; advanced photography skills preferred
Experience with Adobe Photoshop and Lightroom
Experience with content management systems preferredUnderstanding of SEO and web page development and design
Knowledge of Google Analytics preferred
Excellent written and verbal communication skills
Strong project management skills, attention to detail, and ability to prioritize tasks and meet deadlines
Joyful, creative, collaborative, and efficient
Continued Education Programs (as required by Grade Level and/or position) – Periodically participate in different training sessions identified by you, the employee and/or Divisional Leadership/Supervisor with the goal of keeping our teachers and staff up to date with current teaching methods, practices and any new knowledge in their respective field. Depending on the program, such training may need to take place outside of normal working hours and/or in the summer months.
Physical Requirements and Work Environment
Regularly works in standard office or classroom conditions and climate, occasionally works outdoors in varying weather conditions and climate
Regularly uses close and distance vision, occasionally works at a computer screen for extended periods of time, ability to observe students from various distances
Frequently required to move around the office. Occasionally works at a desk for extended periods of time, frequently moves around campus
Ability to occasionally move items weighing up to 30/50 lbs. across the campus and around the interior of buildings
Sometimes works in a highly stressful environment, effectively dealing with a wide variety of challenges, deadlines, and a varied and diverse array of contacts, stamina to maintain attention to detail despite interruptions
Ability to periodically work flexible hours to support before and after-school or weekend events
Ensworth requires employees to be physically present on campus, with limited exceptions that are at the sole discretion of the School. Under extraordinary circumstances, some or all of the workforce may be required to move to a remote working environment. Additionally, certain individuals may also be approved for limited remote work, based on the nature of the job description, specific circumstances, and only with written prior approval by a direct supervisor.
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