Field Marketing Manager
Appian Corporation, Dallas, TX, United States
Here at Appian, our values of
Intensity
and
Excellence
define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. The role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.
Responsibilities
Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.
Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.
Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.
Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.
Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.
Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.
Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.
Ability to travel 25-30%.
Qualifications
3+ years of field marketing or events experience at a B2G or B2B enterprise software company.
Experience managing large and regional event logistics, strategy, and execution.
Bachelor’s Degree.
The base salary for this role is between
$75,000–$175,000
per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws.
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Intensity
and
Excellence
define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. The role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities.
Responsibilities
Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.
Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.
Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.
Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.
Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.
Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.
Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.
Ability to travel 25-30%.
Qualifications
3+ years of field marketing or events experience at a B2G or B2B enterprise software company.
Experience managing large and regional event logistics, strategy, and execution.
Bachelor’s Degree.
The base salary for this role is between
$75,000–$175,000
per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws.
#J-18808-Ljbffr