Senior Media and Social Marketing Manager
Skill, San Antonio, TX, United States
Senior Media and Social Marketing Manager
The Media and Social Marketing Manager leads the creation, facilitation and/or execution of multi-channel media and social plans for our client's Brand Marketing. The role focuses on Digital and Social campaigns including but not limited to programmatic display/video, Meta, Snapchat, and TikTok. Duties include creation of the paid media strategy (a focus on retargeting) as well as implementation of media planning, buying, and campaign optimization. Responsibilities also include ongoing management of agency resources, performance analysis and optimizations, using data driven insights to drive innovation, channel management, and budget management. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.
What you’ll do:
Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.
Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.
Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
Ensures all necessary client media plans are implemented correctly and in a timely manner.
Manages moderately complex budget plans.
Communicates status with management and internal/external partners as needed.
Serves as a primary resource to team members on escalated matters of an unusual nature.
Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's degree; or 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Advanced knowledge of digital or social marketing industry and practices.
Experience influencing business decisions.
Experience facilitating and/or participating in cross-functional teams.
Experience collaborating with key stakeholders.
Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
Advanced knowledge on impact of social marketing to an omni-channel experience.
What sets you apart (Preferred Qualifications):
Robust background with deep expertise in programmatic and social channels.
In-house (brand) or agency experience executing paid media.
Deep understanding of Military community.
The target hiring compensation range for this role is $58 to $80. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment - one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
#J-18808-Ljbffr
The Media and Social Marketing Manager leads the creation, facilitation and/or execution of multi-channel media and social plans for our client's Brand Marketing. The role focuses on Digital and Social campaigns including but not limited to programmatic display/video, Meta, Snapchat, and TikTok. Duties include creation of the paid media strategy (a focus on retargeting) as well as implementation of media planning, buying, and campaign optimization. Responsibilities also include ongoing management of agency resources, performance analysis and optimizations, using data driven insights to drive innovation, channel management, and budget management. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.
What you’ll do:
Develops and optimizes complex, multi-channel strategies; and develops moderately complex multichannel media strategies.
Collaborates with Media Team to translate and interpret business intelligence and internal client objectives prior to guiding media agencies.
Collaborates with internal stakeholders and management to understand the parameters for developing media strategies.
Socializes media recommendations to partners and/or management (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
Ensures all necessary client media plans are implemented correctly and in a timely manner.
Manages moderately complex budget plans.
Communicates status with management and internal/external partners as needed.
Serves as a primary resource to team members on escalated matters of an unusual nature.
Applies advanced knowledge of social and digital marketing principles. Subject matter expert in primary channel.
Effectively directs agencies to ensure alignment with goals and prioritization.
Applies an advanced understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's degree; or 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
6 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 3 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
Advanced knowledge of digital or social marketing industry and practices.
Experience influencing business decisions.
Experience facilitating and/or participating in cross-functional teams.
Experience collaborating with key stakeholders.
Advanced knowledge of Microsoft Office, Word, Excel and PowerPoint.
Advanced knowledge on impact of social marketing to an omni-channel experience.
What sets you apart (Preferred Qualifications):
Robust background with deep expertise in programmatic and social channels.
In-house (brand) or agency experience executing paid media.
Deep understanding of Military community.
The target hiring compensation range for this role is $58 to $80. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment - one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
#J-18808-Ljbffr