Proposal & Content Manager
McGuireWoods LLP, Chicago, IL, United States
Overview
McGuireWoods LLP invites a Proposal & Content Manager to join the Chicago, IL office. The role is a strategic advisor within the Marketing & Business Development department, responsible for leading high‑stakes pursuits, managing complex RFPs, shaping pursuit strategy, and delivering persuasive proposals that drive new business. The position offers a hybrid remote option and competitive benefits. Responsibilities
Lead RFPs and high‑stakes pursuits: Take ownership of complex RFP responses, cross‑practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client‑focused. Craft compelling narratives: Develop executive summaries, case studies, team bios, and pursuit narratives that position the firm distinctively and speak directly to client priorities. Shape strategy and execution: Define pursuit objectives, timelines, and win themes, guiding cross‑practice teams with authority and clarity under tight deadlines. Serve as a strategic advisor: Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions. Influence and collaborate across the firm: Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials. Drive operational excellence: Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function. Leverage technology and AI: Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high‑quality proposals. RFP Platform Expertise: Demonstrate proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, focusing on strategic outcomes and efficient responses. Measure performance and outcomes: Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership. Maintain and elevate firm content: Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness. Qualifications
5+ years of experience writing in a proposal environment; law firm marketing experience preferred. Bachelor's degree or higher; degree in Journalism, Marketing, Communications, English or similar field preferred. Extensive experience with dataset/content management tools. Very strong writing, editing, and communication skills. Ability to meet deadlines while managing multiple tasks. Strong attention to detail. Proficiency in Microsoft and Google applications a plus. 10+ years managing complex proposals in a law firm or professional services environment. Persuasive communicator and storyteller who can distill technical legal and business issues into client‑centered, compelling narratives. Experienced in the full pursuit lifecycle, including competitive RFPs, cross‑practice submissions, and global panel processes. Skilled at balancing big‑picture strategy with operational discipline, ensuring both creativity and flawless execution. Technologically fluent, confident using tools and platforms to drive efficiency, speed, and quality. Analytical and data‑driven, capable of developing insights and recommendations that inform firm‑wide strategy. Collaborative, resilient, and able to thrive in a fast‑paced, high‑stakes environment. Willingness and desire to work with innovative technology platforms – employees also have access to a legal‑specific AI tool that reduces time spent on routine tasks.
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McGuireWoods LLP invites a Proposal & Content Manager to join the Chicago, IL office. The role is a strategic advisor within the Marketing & Business Development department, responsible for leading high‑stakes pursuits, managing complex RFPs, shaping pursuit strategy, and delivering persuasive proposals that drive new business. The position offers a hybrid remote option and competitive benefits. Responsibilities
Lead RFPs and high‑stakes pursuits: Take ownership of complex RFP responses, cross‑practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client‑focused. Craft compelling narratives: Develop executive summaries, case studies, team bios, and pursuit narratives that position the firm distinctively and speak directly to client priorities. Shape strategy and execution: Define pursuit objectives, timelines, and win themes, guiding cross‑practice teams with authority and clarity under tight deadlines. Serve as a strategic advisor: Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions. Influence and collaborate across the firm: Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials. Drive operational excellence: Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function. Leverage technology and AI: Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high‑quality proposals. RFP Platform Expertise: Demonstrate proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, focusing on strategic outcomes and efficient responses. Measure performance and outcomes: Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership. Maintain and elevate firm content: Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness. Qualifications
5+ years of experience writing in a proposal environment; law firm marketing experience preferred. Bachelor's degree or higher; degree in Journalism, Marketing, Communications, English or similar field preferred. Extensive experience with dataset/content management tools. Very strong writing, editing, and communication skills. Ability to meet deadlines while managing multiple tasks. Strong attention to detail. Proficiency in Microsoft and Google applications a plus. 10+ years managing complex proposals in a law firm or professional services environment. Persuasive communicator and storyteller who can distill technical legal and business issues into client‑centered, compelling narratives. Experienced in the full pursuit lifecycle, including competitive RFPs, cross‑practice submissions, and global panel processes. Skilled at balancing big‑picture strategy with operational discipline, ensuring both creativity and flawless execution. Technologically fluent, confident using tools and platforms to drive efficiency, speed, and quality. Analytical and data‑driven, capable of developing insights and recommendations that inform firm‑wide strategy. Collaborative, resilient, and able to thrive in a fast‑paced, high‑stakes environment. Willingness and desire to work with innovative technology platforms – employees also have access to a legal‑specific AI tool that reduces time spent on routine tasks.
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