Content Strategy Manager
Ristretto, Austin, TX, United States
Location:
Hybrid — Austin, TX / Hong Kong / China |
Team:
Manages 6 |
Type:
Full-time
About the Role Ristretto is looking for a Content Strategy Manager to own the narrative behind our brand for the US and EU markets. You'll lead a team of six producing content across social, editorial, video, and YouTube — from the first creative spark to the final published asset. This is a hands‑on strategic role: you'll set the direction, build the calendar, and still pick up a camera or an edit timeline when the work demands it.
A major near‑term focus: leading the content and campaign for our upcoming e‑moto launch — from teaser to reveal to post‑launch storytelling. We operate across three offices — Austin, Hong Kong, and China — with our production sites in China and our audiences in the US and EU, so comfort with cross‑cultural teams and time‑zone‑flexible rhythms is essential.
What You’ll Do
Lead the content and campaign strategy for the upcoming e‑moto launch in the US and EU — own the rollout across teaser, reveal, launch, and post‑launch phases.
Define and own Ristretto’s content strategy for US and EU audiences across channels — editorial, social, YouTube, and branded video — aligned to business goals and brand voice.
Build out our YouTube channel for Western audiences: program the content slate, including behind‑the‑scenes (BTS) series capturing the e‑moto build, factory floor, ride tests, and the people behind the product.
Lead, coach, and develop a team of 6 across content producers, editors, and creators; set priorities, review work, and grow the craft of the team.
Build and maintain the content calendar; balance always‑on storytelling with campaign moments and market‑specific activations in the US and EU.
Personally capture and edit content when needed — direct a shoot on location, film BTS at our production sites in China, cut a Reel, or give notes on a rough edit.
Partner with marketing, brand, and product teams to translate business briefs into content that audiences actually want to engage with.
Coordinate across our Austin, Hong Kong, and China offices — including on‑the‑ground shoots at production sites and working with internal partners across time zones.
Set measurement frameworks; use performance data to iterate on formats, hooks, and channel mix.
Own content budgets, production timelines, and the operational systems that keep the team shipping consistently.
What We’re Looking For
5+ years in content strategy, brand marketing, or editorial roles, with at least 2 years managing people.
Proven track record leading content for a consumer‑facing brand targeting US and/or EU audiences across multiple channels.
Experience running a launch campaign end‑to‑end — you’ve shipped a product or brand moment and know how to build narrative momentum across phases.
Hands‑on production skills: you can shoot clean footage (including BTS on active production sites), direct a small crew, and edit in Premiere, Final Cut, or CapCut to a publishable standard.
Experience programming and growing a YouTube channel — you understand what works for long‑form, Shorts, thumbnails, hooks, and retention.
Strong editorial instinct and writing ability — you can tighten a headline, rework a script, and brief a creator.
Experience managing teams of 5+ and running content operations (calendars, workflows, review cycles).
Comfortable operating across our Austin, Hong Kong, and China offices — this role involves cross‑office coordination, time‑zone flexibility, and regular travel to production sites.
Experience with analytics tools (GA4, YouTube Studio, native platform insights) and turning data into content decisions.
Nice to Have
Deep understanding of US and EU consumer culture, creator ecosystems, and platform norms.
Background in mobility, EV, automotive, or hardware/product categories.
Familiarity with motion graphics, color grading, or sound design.
Experience working with manufacturing or production partners in Asia.
Location & Working Style Hybrid role based out of one of our three offices — Austin, Hong Kong, or China — with regular travel between offices and to production sites in China. While our offices are in the US and Asia, our audiences are in the US and EU, so you’ll be creating for Western markets from wherever you’re based. We work flexibly across time zones — some early mornings or late evenings are part of the job, balanced with ownership of your own schedule.
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Hybrid — Austin, TX / Hong Kong / China |
Team:
Manages 6 |
Type:
Full-time
About the Role Ristretto is looking for a Content Strategy Manager to own the narrative behind our brand for the US and EU markets. You'll lead a team of six producing content across social, editorial, video, and YouTube — from the first creative spark to the final published asset. This is a hands‑on strategic role: you'll set the direction, build the calendar, and still pick up a camera or an edit timeline when the work demands it.
A major near‑term focus: leading the content and campaign for our upcoming e‑moto launch — from teaser to reveal to post‑launch storytelling. We operate across three offices — Austin, Hong Kong, and China — with our production sites in China and our audiences in the US and EU, so comfort with cross‑cultural teams and time‑zone‑flexible rhythms is essential.
What You’ll Do
Lead the content and campaign strategy for the upcoming e‑moto launch in the US and EU — own the rollout across teaser, reveal, launch, and post‑launch phases.
Define and own Ristretto’s content strategy for US and EU audiences across channels — editorial, social, YouTube, and branded video — aligned to business goals and brand voice.
Build out our YouTube channel for Western audiences: program the content slate, including behind‑the‑scenes (BTS) series capturing the e‑moto build, factory floor, ride tests, and the people behind the product.
Lead, coach, and develop a team of 6 across content producers, editors, and creators; set priorities, review work, and grow the craft of the team.
Build and maintain the content calendar; balance always‑on storytelling with campaign moments and market‑specific activations in the US and EU.
Personally capture and edit content when needed — direct a shoot on location, film BTS at our production sites in China, cut a Reel, or give notes on a rough edit.
Partner with marketing, brand, and product teams to translate business briefs into content that audiences actually want to engage with.
Coordinate across our Austin, Hong Kong, and China offices — including on‑the‑ground shoots at production sites and working with internal partners across time zones.
Set measurement frameworks; use performance data to iterate on formats, hooks, and channel mix.
Own content budgets, production timelines, and the operational systems that keep the team shipping consistently.
What We’re Looking For
5+ years in content strategy, brand marketing, or editorial roles, with at least 2 years managing people.
Proven track record leading content for a consumer‑facing brand targeting US and/or EU audiences across multiple channels.
Experience running a launch campaign end‑to‑end — you’ve shipped a product or brand moment and know how to build narrative momentum across phases.
Hands‑on production skills: you can shoot clean footage (including BTS on active production sites), direct a small crew, and edit in Premiere, Final Cut, or CapCut to a publishable standard.
Experience programming and growing a YouTube channel — you understand what works for long‑form, Shorts, thumbnails, hooks, and retention.
Strong editorial instinct and writing ability — you can tighten a headline, rework a script, and brief a creator.
Experience managing teams of 5+ and running content operations (calendars, workflows, review cycles).
Comfortable operating across our Austin, Hong Kong, and China offices — this role involves cross‑office coordination, time‑zone flexibility, and regular travel to production sites.
Experience with analytics tools (GA4, YouTube Studio, native platform insights) and turning data into content decisions.
Nice to Have
Deep understanding of US and EU consumer culture, creator ecosystems, and platform norms.
Background in mobility, EV, automotive, or hardware/product categories.
Familiarity with motion graphics, color grading, or sound design.
Experience working with manufacturing or production partners in Asia.
Location & Working Style Hybrid role based out of one of our three offices — Austin, Hong Kong, or China — with regular travel between offices and to production sites in China. While our offices are in the US and Asia, our audiences are in the US and EU, so you’ll be creating for Western markets from wherever you’re based. We work flexibly across time zones — some early mornings or late evenings are part of the job, balanced with ownership of your own schedule.
#J-18808-Ljbffr