Paid Media Lead
Cleaner Marketing, Tampa, FL, United States
Cleaner Marketing is a fast-growing marketing agency dedicated to helping dry cleaning and laundry businesses scale through modern, performance-driven marketing systems. We specialise in combining paid media, automation, and AI to deliver measurable growth for our clients.
Our focus is simple: drive revenue, not vanity metrics. We build scalable systems using tools like GoHighLevel (GHL), advanced PPC strategies, and optimisation platforms to help our clients dominate their local markets.
What You’ll Be Doing:
Define and execute performance marketing strategy across paid channels (Google & Meta)
Own key acquisition metrics: CPL, CPA, ROAS, LTV and overall campaign efficiency
Shift optimisation from short-term results to long-term client revenue growth
Align paid media strategy with client business goals and lifecycle marketing
Drive execution and performance
Oversee daily campaign performance across multiple client accounts
Step into hands‑on execution when needed (campaign builds, restructuring, scaling)
Ensure best‑in‑class campaign setup, tracking, and attribution
Leverage tools like
Optmyzr
to optimise performance at scale
Build and maintain reporting dashboards with clear, actionable insights
Build and lead the team
Lead, mentor, and develop a team of PPC Specialists
Create a high‑performance culture with clear KPIs and accountability
Set structure and processes for a scalable paid media department
Conduct performance reviews, training, and ongoing development
Manage clients and stakeholders
Act as senior point of contact for key client accounts
Translate performance data into clear business insights for clients
Collaborate closely with internal teams (creative, automation, sales)
Deliver structured weekly and monthly reporting
Build for scale
Help expand paid media strategies across new markets and services
Continuously improve internal processes, systems, and workflows
Integrate PPC with CRM and automation systems (especially
GoHighLevel )
Identify opportunities to improve efficiency through AI and automation
What We’re Looking For
5–7+ years in PPC / performance marketing
Proven experience managing $40,000–$80,000+ USD in ad spend across campaigns/clients
Strong hands‑on experience across Google Ads and Meta Ads
Agency experience is highly preferred
Experience using
GoHighLevel (GHL)
is a strong advantage
We are looking for a relentless innovator and leader
Experience integrating PPC with CRM/automation systems
Commercial & analytical mindset
Highly data‑driven with strong analytical thinking
Ability to diagnose performance issues and act decisively
Comfortable translating business goals into measurable PPC KPIs
Focused on ROI and revenue impact, not just clicks and impressions
Leadership & profile
Strong team leadership and mentoring experience
A hybrid operator: strategic thinker who can execute when needed
Excellent communication and stakeholder management skills
Comfortable in a fast‑paced, high‑performance environment
Why Join Cleaner Marketing?
Work with a niche we dominate (dry cleaning & laundry businesses)
Be part of a high‑growth agency building modern marketing systems
Opportunity to lead and shape a core department
Exposure to AI‑driven marketing and automation
Real impact on client growth and business outcomes
Job Type: Permanent
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Our focus is simple: drive revenue, not vanity metrics. We build scalable systems using tools like GoHighLevel (GHL), advanced PPC strategies, and optimisation platforms to help our clients dominate their local markets.
What You’ll Be Doing:
Define and execute performance marketing strategy across paid channels (Google & Meta)
Own key acquisition metrics: CPL, CPA, ROAS, LTV and overall campaign efficiency
Shift optimisation from short-term results to long-term client revenue growth
Align paid media strategy with client business goals and lifecycle marketing
Drive execution and performance
Oversee daily campaign performance across multiple client accounts
Step into hands‑on execution when needed (campaign builds, restructuring, scaling)
Ensure best‑in‑class campaign setup, tracking, and attribution
Leverage tools like
Optmyzr
to optimise performance at scale
Build and maintain reporting dashboards with clear, actionable insights
Build and lead the team
Lead, mentor, and develop a team of PPC Specialists
Create a high‑performance culture with clear KPIs and accountability
Set structure and processes for a scalable paid media department
Conduct performance reviews, training, and ongoing development
Manage clients and stakeholders
Act as senior point of contact for key client accounts
Translate performance data into clear business insights for clients
Collaborate closely with internal teams (creative, automation, sales)
Deliver structured weekly and monthly reporting
Build for scale
Help expand paid media strategies across new markets and services
Continuously improve internal processes, systems, and workflows
Integrate PPC with CRM and automation systems (especially
GoHighLevel )
Identify opportunities to improve efficiency through AI and automation
What We’re Looking For
5–7+ years in PPC / performance marketing
Proven experience managing $40,000–$80,000+ USD in ad spend across campaigns/clients
Strong hands‑on experience across Google Ads and Meta Ads
Agency experience is highly preferred
Experience using
GoHighLevel (GHL)
is a strong advantage
We are looking for a relentless innovator and leader
Experience integrating PPC with CRM/automation systems
Commercial & analytical mindset
Highly data‑driven with strong analytical thinking
Ability to diagnose performance issues and act decisively
Comfortable translating business goals into measurable PPC KPIs
Focused on ROI and revenue impact, not just clicks and impressions
Leadership & profile
Strong team leadership and mentoring experience
A hybrid operator: strategic thinker who can execute when needed
Excellent communication and stakeholder management skills
Comfortable in a fast‑paced, high‑performance environment
Why Join Cleaner Marketing?
Work with a niche we dominate (dry cleaning & laundry businesses)
Be part of a high‑growth agency building modern marketing systems
Opportunity to lead and shape a core department
Exposure to AI‑driven marketing and automation
Real impact on client growth and business outcomes
Job Type: Permanent
#J-18808-Ljbffr