Brand Creative - Vertical Formats & Social Media
MrBeast, Greenville, NC, United States
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Build brand-native creative that performs across every social surface
Role Overview The Vertical Formats & Social Media Brand Creative sits within the short‑form and social content team, focused on brand integrations and internal marketing across non‑main‑channel surfaces. This includes platforms such as Shorts, Reels, TikTok, X/Twitter, Instagram, and emerging short‑form channels.
This role exists to ensure that brand content is created specifically for each platform, not repurposed from main channel content. It serves as the core creative function for brand integrations across social, translating partnerships and internal marketing needs into content that aligns with how audiences consume each platform.
The Role This role owns the development and execution of brand creative across short‑form and social channels. It is responsible for ensuring that brand integrations are designed for platform‑native performance and align with both partner objectives and audience expectations.
The role operates at the intersection of brand partnerships, social content, and internal marketing. It partners closely with social leadership and brand partnerships to ensure cohesive campaigns across surfaces while maintaining platform‑specific creative quality.
What You’ll Do
Develop brand integration concepts tailored to short‑form and social platforms based on platform behavior, trends, and audience expectations
Translate main channel brand narratives into platform‑native creative rather than repurposed content
Own creative development for brand‑related social content including campaign launches, announcements, and partner amplification
Create content supporting internal marketing initiatives such as product launches, talent announcements, and company milestones
Ensure brand consistency across social content, reinforcing visual and tonal alignment
Partner with Brand Partnerships to align campaigns across main channel and social surfaces
Coordinate with social and creative leads on content calendars to integrate brand content into publishing workflows
Manage and maintain social‑specific brand asset libraries including logos, guidelines, and approved creative
Track performance of brand content across platforms and report on effectiveness
Use performance data to iterate and improve creative approaches within campaign cycles
What You’ll Bring
3–5+ years of experience in social media creative, short‑form content production, or digital brand marketing
Experience at a creator‑led media company, social‑first agency, or platform preferred
Strong understanding of short‑form content mechanics across YouTube Shorts, TikTok, Instagram Reels, and X
Ability to identify and apply relevant trends while maintaining brand alignment
Strong visual and copywriting skills with the ability to concept and produce content end‑to‑end
Demonstrated experience creating branded social content that drives measurable engagement
Familiarity with social analytics tools and ability to translate performance into creative decisions
Ability to collaborate within an established team structure and contribute without disrupting workflows
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
Voluntary Self‑Identification of Disability Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Build brand-native creative that performs across every social surface
Role Overview The Vertical Formats & Social Media Brand Creative sits within the short‑form and social content team, focused on brand integrations and internal marketing across non‑main‑channel surfaces. This includes platforms such as Shorts, Reels, TikTok, X/Twitter, Instagram, and emerging short‑form channels.
This role exists to ensure that brand content is created specifically for each platform, not repurposed from main channel content. It serves as the core creative function for brand integrations across social, translating partnerships and internal marketing needs into content that aligns with how audiences consume each platform.
The Role This role owns the development and execution of brand creative across short‑form and social channels. It is responsible for ensuring that brand integrations are designed for platform‑native performance and align with both partner objectives and audience expectations.
The role operates at the intersection of brand partnerships, social content, and internal marketing. It partners closely with social leadership and brand partnerships to ensure cohesive campaigns across surfaces while maintaining platform‑specific creative quality.
What You’ll Do
Develop brand integration concepts tailored to short‑form and social platforms based on platform behavior, trends, and audience expectations
Translate main channel brand narratives into platform‑native creative rather than repurposed content
Own creative development for brand‑related social content including campaign launches, announcements, and partner amplification
Create content supporting internal marketing initiatives such as product launches, talent announcements, and company milestones
Ensure brand consistency across social content, reinforcing visual and tonal alignment
Partner with Brand Partnerships to align campaigns across main channel and social surfaces
Coordinate with social and creative leads on content calendars to integrate brand content into publishing workflows
Manage and maintain social‑specific brand asset libraries including logos, guidelines, and approved creative
Track performance of brand content across platforms and report on effectiveness
Use performance data to iterate and improve creative approaches within campaign cycles
What You’ll Bring
3–5+ years of experience in social media creative, short‑form content production, or digital brand marketing
Experience at a creator‑led media company, social‑first agency, or platform preferred
Strong understanding of short‑form content mechanics across YouTube Shorts, TikTok, Instagram Reels, and X
Ability to identify and apply relevant trends while maintaining brand alignment
Strong visual and copywriting skills with the ability to concept and produce content end‑to‑end
Demonstrated experience creating branded social content that drives measurable engagement
Familiarity with social analytics tools and ability to translate performance into creative decisions
Ability to collaborate within an established team structure and contribute without disrupting workflows
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
Voluntary Self‑Identification of Disability Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.
How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr