Marketing Coordinator
ektello, El Segundo, CA, United States
Job title:
Influencer Marketing Earned Coordinator
Job Type:
W2 Contract. NO C2C/C2H - Must be able to work on W2 without sponsorship now or in the future.
Location:
El Segundo, CA
The Earned Coordinator owns the end‑to‑end execution of creator gifting and seeding programs across Mattel's brand portfolio. This is a hands‑on, executional role responsible for the full kit lifecycle— from creator research and ideation through fulfillment, content tracking, and campaign reporting. The ideal candidate is highly organized, deeply plugged into the creator landscape, and able to move quickly across multiple campaigns without sacrificing attention to detail.
Primary Responsibilities Creator Research & Vetting
Build and maintain influencer lists for earned seeding programs across company’s brand portfolio
Vet creators against brand safety parameters, brand guidelines, and campaign objectives
Maintain creator databases with performance history and campaign notes
Kit Ideation & Creative Development
Lead creative ideation for gifting kit concepts, packaging, and unboxing experience
Identify and source brand products for each send; manage product specs and inventory
Build campaign approval decks and manage consolidation of cross‑functional feedback
Kit Execution & Fulfillment
Own end‑to‑end execution of all creator mailer and seeding programs
Build and manage workback schedules for every send‑out, keeping campaigns on brief, on time, and on brand
Provide packaging specs and delivery timelines to fulfillment vendors; track and audit all outbound shipments
Escalate fulfillment issues proactively and maintain accountability to deadlines
Manage gifting logistics communications – including address confirmation, shipping follow‑up, and content deadline reminders – across active seeding programs
Internal Coordination
Coordinate with internal brand, legal, and PR teams on approvals and compliance
Maintain clear communication with cross‑functional partners and senior team leads throughout each campaign
Content Tracking & Reporting
Track earned content across TikTok, Instagram, and YouTube via Captiv8 and manual methods
Compile campaign recaps covering content volume, reach, and performance metrics for all seeding programs
Maintain organized records of all earned activity for brand leads and stakeholders
Required Qualifications/Skills
1‑3 years of experience in earned gifting or influencer seeding at a PR, talent, or influencer agency - or in‑house at a brand
Exceptionally organized; able to manage multiple active campaigns simultaneously without losing detail
Deeply knowledgeable about the creator landscape and what's trending across TikTok, Instagram, and YouTube
Strong written and verbal communication skills; professional and clear with internal and external partners
Self‑motivated, works independently, and brings a proactive problem‑solving approach
Proficient in Excel and Captiv8 (or equivalent); Canva or similar a plus
Experience with parent and family creator communities preferred; broader influencer marketing experience required
#J-18808-Ljbffr
Influencer Marketing Earned Coordinator
Job Type:
W2 Contract. NO C2C/C2H - Must be able to work on W2 without sponsorship now or in the future.
Location:
El Segundo, CA
The Earned Coordinator owns the end‑to‑end execution of creator gifting and seeding programs across Mattel's brand portfolio. This is a hands‑on, executional role responsible for the full kit lifecycle— from creator research and ideation through fulfillment, content tracking, and campaign reporting. The ideal candidate is highly organized, deeply plugged into the creator landscape, and able to move quickly across multiple campaigns without sacrificing attention to detail.
Primary Responsibilities Creator Research & Vetting
Build and maintain influencer lists for earned seeding programs across company’s brand portfolio
Vet creators against brand safety parameters, brand guidelines, and campaign objectives
Maintain creator databases with performance history and campaign notes
Kit Ideation & Creative Development
Lead creative ideation for gifting kit concepts, packaging, and unboxing experience
Identify and source brand products for each send; manage product specs and inventory
Build campaign approval decks and manage consolidation of cross‑functional feedback
Kit Execution & Fulfillment
Own end‑to‑end execution of all creator mailer and seeding programs
Build and manage workback schedules for every send‑out, keeping campaigns on brief, on time, and on brand
Provide packaging specs and delivery timelines to fulfillment vendors; track and audit all outbound shipments
Escalate fulfillment issues proactively and maintain accountability to deadlines
Manage gifting logistics communications – including address confirmation, shipping follow‑up, and content deadline reminders – across active seeding programs
Internal Coordination
Coordinate with internal brand, legal, and PR teams on approvals and compliance
Maintain clear communication with cross‑functional partners and senior team leads throughout each campaign
Content Tracking & Reporting
Track earned content across TikTok, Instagram, and YouTube via Captiv8 and manual methods
Compile campaign recaps covering content volume, reach, and performance metrics for all seeding programs
Maintain organized records of all earned activity for brand leads and stakeholders
Required Qualifications/Skills
1‑3 years of experience in earned gifting or influencer seeding at a PR, talent, or influencer agency - or in‑house at a brand
Exceptionally organized; able to manage multiple active campaigns simultaneously without losing detail
Deeply knowledgeable about the creator landscape and what's trending across TikTok, Instagram, and YouTube
Strong written and verbal communication skills; professional and clear with internal and external partners
Self‑motivated, works independently, and brings a proactive problem‑solving approach
Proficient in Excel and Captiv8 (or equivalent); Canva or similar a plus
Experience with parent and family creator communities preferred; broader influencer marketing experience required
#J-18808-Ljbffr