Trade Marketing Manager
Dorman Products, Anderson, IN, United States
Job Summary
The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, dealer engagement, and sales performance across retail, distributor, and e-commerce channels. The ideal candidate will have experience in powersports, automotive aftermarket, or outdoor recreational vehicle markets.
Primary Duties
Develop and implement trade marketing plans tailored to UTV aftermarket dealers, distributors, and retail partners.
Align marketing initiatives with sales goals to support product launches, seasonal promotions, and inventory movement.
Create compelling in-store and online merchandising solutions, including POP displays, signage, and promotional kits.
Coordinate dealer incentive programs, co-op advertising, and training materials to boost product knowledge and sell-through.
Plan and execute trade shows, dealer meetings, and ride events to showcase aftermarket products and build brand loyalty.
Collaborate with sales and product teams to develop promotional calendars and campaign assets.
Analyze sales data, market trends, and competitor activity to optimize trade marketing strategies.
Monitor ROI of trade campaigns and adjust tactics to improve effectiveness.
Serve as the liaison between marketing, sales, product development, and supply chain teams.
Ensure consistent brand messaging and execution across all trade touchpoints.
Qualifications
Bachelor's degree in Marketing, Business, or related field.
5+ years of experience in trade marketing, preferably in the powersports or automotive aftermarket industry.
Strong understanding of dealer networks, retail merchandising, and channel marketing.
Excellent project management, communication, and analytical skills.
Proficiency in CRM, POS analytics, and digital marketing tools.
Compensation includes a base pay based on experience and market, with eligibility for a bonus. The role also offers medical, dental, vision, basic life insurance, paid time off, paid parental leave, 401(k) retirement plan with company match, profit-sharing, and discounted employee stock purchase plan.
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com
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Primary Duties
Develop and implement trade marketing plans tailored to UTV aftermarket dealers, distributors, and retail partners.
Align marketing initiatives with sales goals to support product launches, seasonal promotions, and inventory movement.
Create compelling in-store and online merchandising solutions, including POP displays, signage, and promotional kits.
Coordinate dealer incentive programs, co-op advertising, and training materials to boost product knowledge and sell-through.
Plan and execute trade shows, dealer meetings, and ride events to showcase aftermarket products and build brand loyalty.
Collaborate with sales and product teams to develop promotional calendars and campaign assets.
Analyze sales data, market trends, and competitor activity to optimize trade marketing strategies.
Monitor ROI of trade campaigns and adjust tactics to improve effectiveness.
Serve as the liaison between marketing, sales, product development, and supply chain teams.
Ensure consistent brand messaging and execution across all trade touchpoints.
Qualifications
Bachelor's degree in Marketing, Business, or related field.
5+ years of experience in trade marketing, preferably in the powersports or automotive aftermarket industry.
Strong understanding of dealer networks, retail merchandising, and channel marketing.
Excellent project management, communication, and analytical skills.
Proficiency in CRM, POS analytics, and digital marketing tools.
Compensation includes a base pay based on experience and market, with eligibility for a bonus. The role also offers medical, dental, vision, basic life insurance, paid time off, paid parental leave, 401(k) retirement plan with company match, profit-sharing, and discounted employee stock purchase plan.
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com
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