Product Marketing, Security
Vercel, San Francisco, CA, United States
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI‑native web. Our mission is to enable the world to ship the best products by creating a place where everyone can do their best work.
About the Role Vercel is transforming how teams build and ship secure, high‑performance web applications. We are looking for a dedicated product marketer to define the messaging, positioning, and go‑to‑market strategy for our security capabilities. This hybrid role is based in one of our US offices (SF, NY, Austin) with in‑office anchor days on Monday, Tuesday, and Friday.
What You Will Do Sales enablement and deal support
Develop and maintain a library of sales‑ready content such as pitch decks, one‑pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel’s security offerings.
Market and customer insight
Watch the market, spot gaps, and package insights so sales can move deals faster.
Build buyer personas and decision‑making maps for priority security segments within the sales‑assisted pipeline.
Leverage win/loss analysis to continuously refine messaging and collateral.
Launch and adoption support
Collaborate with product on sales‑facing launch plans for new security products and features, ensuring sales is enabled on day one.
Create industry‑specific solution briefs and use case narratives that speak to vertical buyer needs.
Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
Cross‑functional leadership
Serve as the go‑to bridge between product, marketing, and sales.
Translate complex product capabilities into clear business outcomes for non‑technical buyers.
Partner with customer success to gather post‑sale insights that feed back into sales enablement.
About You
6+ years in product marketing with end‑to‑end product launches and competitive intelligence.
Experience owning enterprise sales enablement and equipping sales teams to win.
Deep security domain expertise, including tier‑1 launches, competitive analysis, and technical content.
Strategic thinker with a bias toward shipping – you know when to workshop and when to execute.
Strong writer and storyteller, especially when simplifying technical products for external audiences.
Collaborative, clear communicator who can bridge marketing, product, and sales teams.
Ability to prioritize at scale and focus energy on high‑impact opportunities.
Benefits
Competitive compensation package, including equity.
Inclusive healthcare package.
Mentorship and events to build network and skills.
Flexible time off and WFH budget to outfit your space.
The San Francisco, CA base pay range for this role is $189,000 – $252,000. Actual salary will be based on skills, experience, and location. Compensation may also include equity and variable pay.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for available positions, even if they don’t check every box.
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About the Role Vercel is transforming how teams build and ship secure, high‑performance web applications. We are looking for a dedicated product marketer to define the messaging, positioning, and go‑to‑market strategy for our security capabilities. This hybrid role is based in one of our US offices (SF, NY, Austin) with in‑office anchor days on Monday, Tuesday, and Friday.
What You Will Do Sales enablement and deal support
Develop and maintain a library of sales‑ready content such as pitch decks, one‑pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for Vercel’s security offerings.
Market and customer insight
Watch the market, spot gaps, and package insights so sales can move deals faster.
Build buyer personas and decision‑making maps for priority security segments within the sales‑assisted pipeline.
Leverage win/loss analysis to continuously refine messaging and collateral.
Launch and adoption support
Collaborate with product on sales‑facing launch plans for new security products and features, ensuring sales is enabled on day one.
Create industry‑specific solution briefs and use case narratives that speak to vertical buyer needs.
Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
Cross‑functional leadership
Serve as the go‑to bridge between product, marketing, and sales.
Translate complex product capabilities into clear business outcomes for non‑technical buyers.
Partner with customer success to gather post‑sale insights that feed back into sales enablement.
About You
6+ years in product marketing with end‑to‑end product launches and competitive intelligence.
Experience owning enterprise sales enablement and equipping sales teams to win.
Deep security domain expertise, including tier‑1 launches, competitive analysis, and technical content.
Strategic thinker with a bias toward shipping – you know when to workshop and when to execute.
Strong writer and storyteller, especially when simplifying technical products for external audiences.
Collaborative, clear communicator who can bridge marketing, product, and sales teams.
Ability to prioritize at scale and focus energy on high‑impact opportunities.
Benefits
Competitive compensation package, including equity.
Inclusive healthcare package.
Mentorship and events to build network and skills.
Flexible time off and WFH budget to outfit your space.
The San Francisco, CA base pay range for this role is $189,000 – $252,000. Actual salary will be based on skills, experience, and location. Compensation may also include equity and variable pay.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for available positions, even if they don’t check every box.
#J-18808-Ljbffr