
GTM Strategy Lead - Consumer Health Hub
Boehringer Ingelheim, Ridgefield, CT, United States
Boehringer Ingelheim seeks a Go-to-Market Strategy Lead to shape strategies that accelerate the growth of their Consumer Health Hub. The role involves defining product positioning, audience segmentation, and messaging strategies to drive engagement and market success. Candidates should have at least 7 years of consumer marketing leadership experience, preferably in health tech or eCommerce. A Bachelor's degree in Business or Marketing is required, with an MBA preferred. The position is based in Ridgefield, Connecticut.
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