Senior Associate, Integrated Marketing, Consumer - Local (Growth Audiences & Eme
DoorDash, Chicago, IL, United States
About The Team
DoorDash’s mission is to grow and empower local economies by building intelligent, last‑mile delivery technology for local cities. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About The Role The Consumer Integrated Marketing team is seeking a strategic, entrepreneurial, and data‑driven marketer to lead local‑first strategies rooted in key consumer insights. In this role, you will own the strategy and execution of integrated marketing campaigns for one of our core growth audiences, while also developing and scaling our emerging local markets strategy to accelerate DoorDash’s growth in priority markets.
Responsibilities
Oversee local‑first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on‑the‑ground activations, managing budgets, and guiding creative recommendations.
Build scalable marketing playbooks to accelerate growth in emerging local markets.
Use consumer insights to develop locally relevant messaging, creatives, channel strategies, and campaign goals that resonate with priority growth audiences and capture growth in emerging markets.
Lead the end‑to‑end testing and launch of new marketing channels and grassroots initiatives – setting data‑driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets.
Drive cross‑functional alignment across workstreams by communicating progress toward goals, sharing performance results, and proactively identifying risks and mitigation plans.
Facilitate weekly updates with core teams across performance, brand, creative, insights, analytics and strategy & operations, and support monthly leadership updates across both workstreams.
Qualifications
Bachelor’s degree or higher; MBA a plus.
4+ years of experience as a marketer, preferably leading local‑first marketing strategies across a mix of performance, retention, and/or integrated marketing.
The ability to synthesize audience and market insights into clear implications to inform end‑to‑end GTM marketing strategies, including creative direction, channel optimizations, and net new local campaign launches.
A strong bias for action, with the ability to leverage your intuition when you don’t have all the data and/or results you might need to keep work moving forward.
Excellent verbal and written communication and presentation skills, and the ability to organize critical information for senior leaders, external partners, and cross‑functional stakeholders.
A creative and entrepreneurial mindset; you enjoy tackling unsolved problems, building, scaling, and finding creative solutions with limited resources.
The ability to connect with people, build relationships, and influence with authority.
A love for collaborating and working on a team with extensive cross‑functional experience partnering with groups across marketing (CRM, paid media, creative, etc.), analytics, product, strategy & operations, etc.
Compensation The starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants.
Benefits We offer a comprehensive benefits package to all regular employees, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws, dental, vision, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Paid Time Off Details:
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked.
Salary Range National base pay range for this position within the United States, including Illinois and Colorado: $83,000—$122,000 USD.
Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
EEO Statement No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We also strive to prevent other subtler forms of inappropriate behavior. We welcome all qualified applicants, including those with arrest and conviction records.
Accommodations If you need any accommodations, please inform your recruiting contact upon initial connection.
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About The Role The Consumer Integrated Marketing team is seeking a strategic, entrepreneurial, and data‑driven marketer to lead local‑first strategies rooted in key consumer insights. In this role, you will own the strategy and execution of integrated marketing campaigns for one of our core growth audiences, while also developing and scaling our emerging local markets strategy to accelerate DoorDash’s growth in priority markets.
Responsibilities
Oversee local‑first GTM marketing strategies for priority growth audiences and emerging local markets, including development of strategic briefs, leading execution across channel and on‑the‑ground activations, managing budgets, and guiding creative recommendations.
Build scalable marketing playbooks to accelerate growth in emerging local markets.
Use consumer insights to develop locally relevant messaging, creatives, channel strategies, and campaign goals that resonate with priority growth audiences and capture growth in emerging markets.
Lead the end‑to‑end testing and launch of new marketing channels and grassroots initiatives – setting data‑driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets.
Drive cross‑functional alignment across workstreams by communicating progress toward goals, sharing performance results, and proactively identifying risks and mitigation plans.
Facilitate weekly updates with core teams across performance, brand, creative, insights, analytics and strategy & operations, and support monthly leadership updates across both workstreams.
Qualifications
Bachelor’s degree or higher; MBA a plus.
4+ years of experience as a marketer, preferably leading local‑first marketing strategies across a mix of performance, retention, and/or integrated marketing.
The ability to synthesize audience and market insights into clear implications to inform end‑to‑end GTM marketing strategies, including creative direction, channel optimizations, and net new local campaign launches.
A strong bias for action, with the ability to leverage your intuition when you don’t have all the data and/or results you might need to keep work moving forward.
Excellent verbal and written communication and presentation skills, and the ability to organize critical information for senior leaders, external partners, and cross‑functional stakeholders.
A creative and entrepreneurial mindset; you enjoy tackling unsolved problems, building, scaling, and finding creative solutions with limited resources.
The ability to connect with people, build relationships, and influence with authority.
A love for collaborating and working on a team with extensive cross‑functional experience partnering with groups across marketing (CRM, paid media, creative, etc.), analytics, product, strategy & operations, etc.
Compensation The starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants.
Benefits We offer a comprehensive benefits package to all regular employees, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws, dental, vision, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
Paid Time Off Details:
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked, and paid sick time accrued at 1 hour for every 30 hours worked.
Salary Range National base pay range for this position within the United States, including Illinois and Colorado: $83,000—$122,000 USD.
Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
EEO Statement No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We also strive to prevent other subtler forms of inappropriate behavior. We welcome all qualified applicants, including those with arrest and conviction records.
Accommodations If you need any accommodations, please inform your recruiting contact upon initial connection.
#J-18808-Ljbffr