Gannett is hiring: SEO Service Delivery Manager - SEO Services in Washington
Gannett, Washington, DC, United States
SEO Service Delivery Manager
The SEO Service Delivery Manager is responsible for overseeing strategic execution, operational performance, and client satisfaction of SEO campaigns. This role ensures delivery excellence by serving as the primary escalation point for client and internal issues while maintaining accountability across implementation teams.
The ideal candidate combines deep technical SEO knowledge with strong operational discipline and the ability to bring structure, urgency, and clarity to high-volume environments.
Key Responsibilities:
Serves as the primary escalation point for complex client and internal SEO issues across offshore-supported campaigns
Manages and resolves client escalations with urgency, professionalism, and clear communication in timely and compliant manner
Oversee and audits SEO campaign quality to ensure technical accuracy, best practice adherence, and process compliance
Leads optimization projects that require advanced diagnosis beyond standard execution workflows
Establishes, documents, and refines implementation instructions and SOPs to ensure consistent offshore delivery
Owns quality assurance frameworks across metadata, technical fixes, content deployment, internal linking, and structured data implementation
Oversees KPI collection and tracking across the portfolio ensuring performance data integrity and reporting accuracy in order to drive continuous improvement of SEO service execution.
Analyzes KPI fluctuations and trends, determining and communicating clear root cause analysis and recommends corrective actions including but not limited to:
Collaborates with managers to reinforce accountability and performance standards across offshore teams
Develops and maintains training materials to improve implementation accuracy, efficiency, and quality
Supports onboarding and upskilling initiatives for offshore SEO specialists
Builds and maintains a continuous improvement roadmap for the SEO service model and execution processes
Partners with client-facing teams to help navigate performance volatility, algorithm changes, and technical challenges
Maintains documentation of audits, escalations, and systemic process improvements
Required Knowledge, Skills, and Abilities:
4+ years of experience in technical SEO, campaign management, or SEO operations
Strong understanding of on-page, technical SEO, and multi-location or enterprise SEO environments
Proficiency and expertise using tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, or similar
Ability to interpret KPIs and clearly articulate performance drivers, declines, and anomalies
Demonstrated experience handling client escalations and sensitive performance issues
Strong process-oriented mindset with the ability to build scalable frameworks
Excellent written and verbal communication skills
High attention to detail and strong quality control standards
Ability to operate with urgency while maintaining composure under pressure
Ownership mentality with accountability for portfolio-level outcomes
Possess strong Project Management skills
Preferred Qualifications:
Experience managing large portfolios (40+ accounts or multi-location programs)
Background in operational process design or service quality management
Experience building training programs or internal knowledge bases
Exposure to franchise or enterprise SEO environments
Experience presenting performance insights to senior internal stakeholders
Key Competencies:
Escalation Management: Resolves high-priority issues decisively while protecting client trust and delivery integrity
Process Governance: Establishes structured workflows and enforces quality standards across offshore teams
Quality Control Authority: Identifies systemic gaps through audits and strengthens execution consistency
Data Accountability: Owns KPI tracking and confidently explains performance trends and fluctuations
Operational Leadership: Drives continuous improvement across high-volume SEO campaigns
Client-Focused Urgency: Responds quickly and effectively to client concerns, demonstrating ownership and excellence
The annualized base salary for this role will range between $57,000 and $80,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.'s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.
The SEO Service Delivery Manager is responsible for overseeing strategic execution, operational performance, and client satisfaction of SEO campaigns. This role ensures delivery excellence by serving as the primary escalation point for client and internal issues while maintaining accountability across implementation teams.
The ideal candidate combines deep technical SEO knowledge with strong operational discipline and the ability to bring structure, urgency, and clarity to high-volume environments.
Key Responsibilities:
Serves as the primary escalation point for complex client and internal SEO issues across offshore-supported campaigns
Manages and resolves client escalations with urgency, professionalism, and clear communication in timely and compliant manner
Oversee and audits SEO campaign quality to ensure technical accuracy, best practice adherence, and process compliance
Leads optimization projects that require advanced diagnosis beyond standard execution workflows
Establishes, documents, and refines implementation instructions and SOPs to ensure consistent offshore delivery
Owns quality assurance frameworks across metadata, technical fixes, content deployment, internal linking, and structured data implementation
Oversees KPI collection and tracking across the portfolio ensuring performance data integrity and reporting accuracy in order to drive continuous improvement of SEO service execution.
Analyzes KPI fluctuations and trends, determining and communicating clear root cause analysis and recommends corrective actions including but not limited to:
Collaborates with managers to reinforce accountability and performance standards across offshore teams
Develops and maintains training materials to improve implementation accuracy, efficiency, and quality
Supports onboarding and upskilling initiatives for offshore SEO specialists
Builds and maintains a continuous improvement roadmap for the SEO service model and execution processes
Partners with client-facing teams to help navigate performance volatility, algorithm changes, and technical challenges
Maintains documentation of audits, escalations, and systemic process improvements
Required Knowledge, Skills, and Abilities:
4+ years of experience in technical SEO, campaign management, or SEO operations
Strong understanding of on-page, technical SEO, and multi-location or enterprise SEO environments
Proficiency and expertise using tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, or similar
Ability to interpret KPIs and clearly articulate performance drivers, declines, and anomalies
Demonstrated experience handling client escalations and sensitive performance issues
Strong process-oriented mindset with the ability to build scalable frameworks
Excellent written and verbal communication skills
High attention to detail and strong quality control standards
Ability to operate with urgency while maintaining composure under pressure
Ownership mentality with accountability for portfolio-level outcomes
Possess strong Project Management skills
Preferred Qualifications:
Experience managing large portfolios (40+ accounts or multi-location programs)
Background in operational process design or service quality management
Experience building training programs or internal knowledge bases
Exposure to franchise or enterprise SEO environments
Experience presenting performance insights to senior internal stakeholders
Key Competencies:
Escalation Management: Resolves high-priority issues decisively while protecting client trust and delivery integrity
Process Governance: Establishes structured workflows and enforces quality standards across offshore teams
Quality Control Authority: Identifies systemic gaps through audits and strengthens execution consistency
Data Accountability: Owns KPI tracking and confidently explains performance trends and fluctuations
Operational Leadership: Drives continuous improvement across high-volume SEO campaigns
Client-Focused Urgency: Responds quickly and effectively to client concerns, demonstrating ownership and excellence
The annualized base salary for this role will range between $57,000 and $80,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.'s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.