Ab InBev is hiring: Senior Growth Marketer in Atlanta
Ab InBev, Atlanta, GA, United States
Senior Growth Marketer
Atlanta, GA, USA
About AB InBev
AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands we're number one or two in many of the world's top beer markets: North America, Latin America, Europe, Asia, and Africa.
About PerfectDraft
PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world's most iconic brands Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more.
We're an AB InBev brand, but we operate like a startup moving fast, thinking long-term, and building a category that doesn't have a playbook yet.
The Role
We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA.
This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur.
You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint organic, paid ads, email, on-site, social, and out of home.
This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow for content production, campaign development, audience strategy, and marketing automation.
What You'll Do
Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
Plan, execute, and optimize paid social campaigns across Meta from strategy and audience development to creative testing and budget management
Run email marketing end-to-end acquisition flows, lifecycle programs, and retention campaigns
Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home
Use AI tools to produce content, build workflows, and move faster than a team twice the size
Own performance reporting across all channels and make decisions quickly based on what the data shows
What We're Looking For
Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
Someone who is hands-on you're as comfortable executing a campaign as you are setting the strategy behind it
Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
Strong creative judgment you know what good DTC content looks like and can direct or produce it across formats
Data-driven by default you make decisions based on numbers, not intuition alone
Fluent in AI tools and actively building them into your day-to-day workflow
Nice to Have
Experience in beverage, alcohol, or consumer hardware categories
Familiarity with Shopify and e-commerce analytics
Experience with out-of-home advertising planning and execution
What We Offer
Fully remote work model
Salary: $133,000 to $144,000
Competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business
Total rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
Continuous learning: You'll develop the mindset and skills to navigate whatever comes next
Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs
Atlanta, GA, USA
About AB InBev
AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands we're number one or two in many of the world's top beer markets: North America, Latin America, Europe, Asia, and Africa.
About PerfectDraft
PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world's most iconic brands Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more.
We're an AB InBev brand, but we operate like a startup moving fast, thinking long-term, and building a category that doesn't have a playbook yet.
The Role
We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA.
This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur.
You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint organic, paid ads, email, on-site, social, and out of home.
This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow for content production, campaign development, audience strategy, and marketing automation.
What You'll Do
Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
Plan, execute, and optimize paid social campaigns across Meta from strategy and audience development to creative testing and budget management
Run email marketing end-to-end acquisition flows, lifecycle programs, and retention campaigns
Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home
Use AI tools to produce content, build workflows, and move faster than a team twice the size
Own performance reporting across all channels and make decisions quickly based on what the data shows
What We're Looking For
Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
Someone who is hands-on you're as comfortable executing a campaign as you are setting the strategy behind it
Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
Strong creative judgment you know what good DTC content looks like and can direct or produce it across formats
Data-driven by default you make decisions based on numbers, not intuition alone
Fluent in AI tools and actively building them into your day-to-day workflow
Nice to Have
Experience in beverage, alcohol, or consumer hardware categories
Familiarity with Shopify and e-commerce analytics
Experience with out-of-home advertising planning and execution
What We Offer
Fully remote work model
Salary: $133,000 to $144,000
Competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business
Total rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
Continuous learning: You'll develop the mindset and skills to navigate whatever comes next
Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs