Brand Media Lead
PMG, Dallas, TX, United States
PMG is a global independent marketing services and technology company that seeks to inspire people and brands with cutting‑edge digital solutions. We have been recognized by Ad Age and Fast Company for outstanding workplaces and a culture of shared success.
Our team has over 900 employees worldwide and works with brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western, Creed, BNY, Intuit, Travelex, and Whole Foods across more than 85 countries.
Who You Will Be Working With As our Brand Media Lead, you’ll join a collaborative team dedicated to crafting innovative media strategies for our clients. Through data‑driven decision‑making and a passion for delivering results, you will partner with cross‑functional teams, media professionals, and third‑party publishers to drive impactful campaigns.
We value fresh perspectives, celebrate diverse skill sets, and support each other’s growth. You will guide and mentor team members while ensuring we exceed client expectations.
What You’ll Be Doing The Brand Media Lead manages the strategy and execution of display media ad campaigns, including day‑to‑day optimization of ads.
Strategically lead the execution of cross‑channel media campaigns, ensuring top performance and client satisfaction.
Oversee media operations, including partner management, optimization, and in‑depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
Identify and negotiate with key publishers to effectively reach target audiences, leveraging expertise to maximize value.
Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
Mentor and support junior team members, contributing to their growth and development within the field.
Collaborate on high‑impact, cross‑agency projects that push the boundaries of innovation and deliver measurable client success.
The primary focus of this role is the Brand Media channel, but responsibilities may extend to other media channels as needed to support broader business priorities.
Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision‑making.
What You’ll Bring 3‑5 years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
Hands‑on experience with Content Creation, supporting effective media operations and compelling storytelling in partnership with media publishers.
Ability to work on a cross‑functional team to ensure cohesive, 360‑degree media strategies.
A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data‑informed strategies.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Advanced skills in relationship building, fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success.
A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy paid time off and holiday allowances to recharge.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet’s health and your finances.
Lifestyle Spending Accounts: Company‑funded accounts to promote healthy habits and well‑being.
Commuter Benefits: Support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Eight give‑back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.
PMG is an equal‑opportunity employer that celebrates diversity and is committed to inclusive hiring practices.
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Our team has over 900 employees worldwide and works with brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western, Creed, BNY, Intuit, Travelex, and Whole Foods across more than 85 countries.
Who You Will Be Working With As our Brand Media Lead, you’ll join a collaborative team dedicated to crafting innovative media strategies for our clients. Through data‑driven decision‑making and a passion for delivering results, you will partner with cross‑functional teams, media professionals, and third‑party publishers to drive impactful campaigns.
We value fresh perspectives, celebrate diverse skill sets, and support each other’s growth. You will guide and mentor team members while ensuring we exceed client expectations.
What You’ll Be Doing The Brand Media Lead manages the strategy and execution of display media ad campaigns, including day‑to‑day optimization of ads.
Strategically lead the execution of cross‑channel media campaigns, ensuring top performance and client satisfaction.
Oversee media operations, including partner management, optimization, and in‑depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions.
Identify and negotiate with key publishers to effectively reach target audiences, leveraging expertise to maximize value.
Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement.
Mentor and support junior team members, contributing to their growth and development within the field.
Collaborate on high‑impact, cross‑agency projects that push the boundaries of innovation and deliver measurable client success.
The primary focus of this role is the Brand Media channel, but responsibilities may extend to other media channels as needed to support broader business priorities.
Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision‑making.
What You’ll Bring 3‑5 years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
Hands‑on experience with Content Creation, supporting effective media operations and compelling storytelling in partnership with media publishers.
Ability to work on a cross‑functional team to ensure cohesive, 360‑degree media strategies.
A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data‑informed strategies.
Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
Advanced skills in relationship building, fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success.
A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy paid time off and holiday allowances to recharge.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet’s health and your finances.
Lifestyle Spending Accounts: Company‑funded accounts to promote healthy habits and well‑being.
Commuter Benefits: Support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Eight give‑back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.
PMG is an equal‑opportunity employer that celebrates diversity and is committed to inclusive hiring practices.
#J-18808-Ljbffr