Marketing Analytics & Insights Data Architect - Concur
SAP SE, Alpharetta, GA, United States
Marketing Analytics & Insights Data Architect - Concur
SAP Concur is seeking a highly motivated Marketing Analytics & Insights Data Architect to play a critical role in building a predictable, efficient, and scalable growth engine. This role owns the design and delivery of Marketing Intelligence solutions that enable data‑driven decision‑making across the global marketing organization, while advancing the analytics transformation and migration to SAP Business Data Cloud (BDC).
Your responsibilities include:
Define and evolve the Marketing Intelligence information strategy, aligning with SAP Concur and broader SAP data and analytics standards.
Own the end‑to‑end design and delivery of Marketing Intelligence solutions, partnering with marketing analysts, developers and stakeholders to translate business needs into technical specifications, wireframes, data models, and production‑ready dashboards.
Design, deliver, and continuously improve reporting and analytics frameworks—including predictive and scenario‑based models and analyses—to inform execution and growth planning (e.g., pipeline performance, funnel health, retention).
Develop and manage high‑quality data assets, leveraging advanced querying and close collaboration with BI and data engineering teams to ensure performant, scalable data flows and models.
Ensure data quality, integrity, and security across Marketing Intelligence solutions, including testing, issue resolution, and operational excellence for owned dashboards.
Enable adoption and understanding of insights through effective data visualization, clear documentation, KPI definitions, and data storytelling that translate complex data and concepts into business‑ready narratives.
Identify and prioritize future‑focused capabilities, including AI‑enabled analytics use cases, while staying current on industry trends and best practices in BI, AI, and marketing analytics.
Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides. Be able to explain complex technical concepts in simple business terms (e.g., data governance, quality standards, and KPI definitions).
What you’ll bring:
Current and/or previous experience with SAP/Concur.
Advanced Tableau, SQL (CTEs, window functions), and Python (Pandas, basic scripting) experience.
Snowflake or SAP Datasphere experience required; SAP Analytics Cloud experience preferred.
Ability to think abstractly and understand the intricacies of a complex system; proficiency in working with multiple large datasets; relational and cloud database, data modeling (star schema), and ETL/ELT design experience.
Experience translating business problems into predictive analytics use cases (e.g., forecasting, churn, optimization) from defining inputs and metrics to enabling consumption.
In‑depth knowledge of reporting objects (lead/contact, opportunity, account, etc.) and familiarity with marketing demand funnel and attribution models.
Strategic understanding of how Generative AI can enhance analytics and decision‑making (e.g., conversational BI, automated insights) with a focus on responsible use.
Excellent written and verbal communication skills; ability to simplify and explain complex ideas, processes, and data structures.
Strong communication and stakeholder‑management skills, with experience collaborating cross‑functionally, delivering on deadlines, and enabling users through training and documentation.
Natural curiosity and excitement to stay abreast with the latest marketing technology trends, tools (e.g., SAP Business Data Cloud) and best practices.
Displays passion for the role and a drive to improve.
Meet your team
Join our Global Concur Marketing Analytics & Insights (MAI) team, servicing marketing teams across SAP Concur. You’ll work closely with a talented group of analysts and developers to deliver business intelligence solutions that drive overall business growth. Our team is dedicated to helping Concur marketing increase its efficiency, improve its effectiveness, and achieve its growth priorities by becoming a more insights‑driven organization.
Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131,000–271,600 USD.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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SAP Concur is seeking a highly motivated Marketing Analytics & Insights Data Architect to play a critical role in building a predictable, efficient, and scalable growth engine. This role owns the design and delivery of Marketing Intelligence solutions that enable data‑driven decision‑making across the global marketing organization, while advancing the analytics transformation and migration to SAP Business Data Cloud (BDC).
Your responsibilities include:
Define and evolve the Marketing Intelligence information strategy, aligning with SAP Concur and broader SAP data and analytics standards.
Own the end‑to‑end design and delivery of Marketing Intelligence solutions, partnering with marketing analysts, developers and stakeholders to translate business needs into technical specifications, wireframes, data models, and production‑ready dashboards.
Design, deliver, and continuously improve reporting and analytics frameworks—including predictive and scenario‑based models and analyses—to inform execution and growth planning (e.g., pipeline performance, funnel health, retention).
Develop and manage high‑quality data assets, leveraging advanced querying and close collaboration with BI and data engineering teams to ensure performant, scalable data flows and models.
Ensure data quality, integrity, and security across Marketing Intelligence solutions, including testing, issue resolution, and operational excellence for owned dashboards.
Enable adoption and understanding of insights through effective data visualization, clear documentation, KPI definitions, and data storytelling that translate complex data and concepts into business‑ready narratives.
Identify and prioritize future‑focused capabilities, including AI‑enabled analytics use cases, while staying current on industry trends and best practices in BI, AI, and marketing analytics.
Develop and maintain team documentation for core reports, including marketing KPI definitions, data catalogues, and user guides. Be able to explain complex technical concepts in simple business terms (e.g., data governance, quality standards, and KPI definitions).
What you’ll bring:
Current and/or previous experience with SAP/Concur.
Advanced Tableau, SQL (CTEs, window functions), and Python (Pandas, basic scripting) experience.
Snowflake or SAP Datasphere experience required; SAP Analytics Cloud experience preferred.
Ability to think abstractly and understand the intricacies of a complex system; proficiency in working with multiple large datasets; relational and cloud database, data modeling (star schema), and ETL/ELT design experience.
Experience translating business problems into predictive analytics use cases (e.g., forecasting, churn, optimization) from defining inputs and metrics to enabling consumption.
In‑depth knowledge of reporting objects (lead/contact, opportunity, account, etc.) and familiarity with marketing demand funnel and attribution models.
Strategic understanding of how Generative AI can enhance analytics and decision‑making (e.g., conversational BI, automated insights) with a focus on responsible use.
Excellent written and verbal communication skills; ability to simplify and explain complex ideas, processes, and data structures.
Strong communication and stakeholder‑management skills, with experience collaborating cross‑functionally, delivering on deadlines, and enabling users through training and documentation.
Natural curiosity and excitement to stay abreast with the latest marketing technology trends, tools (e.g., SAP Business Data Cloud) and best practices.
Displays passion for the role and a drive to improve.
Meet your team
Join our Global Concur Marketing Analytics & Insights (MAI) team, servicing marketing teams across SAP Concur. You’ll work closely with a talented group of analysts and developers to deliver business intelligence solutions that drive overall business growth. Our team is dedicated to helping Concur marketing increase its efficiency, improve its effectiveness, and achieve its growth priorities by becoming a more insights‑driven organization.
Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131,000–271,600 USD.
Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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