Media Buyer
Decentralized Masters, Miami, FL, United States
Media Buyer We are looking for a media buyer to manage and optimize our Facebook and YouTube ad campaigns with the goal of scaling our accounts to achieve a 3X ROAS+ consistently.
Key responsibilities include:
Ad Management & Scaling
Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively.
Handle ad spend of over $100K/month across both platforms.
Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types.
Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.
Funnel & Tech Management
Conduct daily quality checks on funnel functionality to ensure smooth performance.
Test all pages of the funnel to verify that they work as intended.
Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution.
Data & Tracking
Perform daily quality control (QC) of inputted data in tracking sheets, including:
Master Tracking Sheet
Ad Audit Sheet
Budgets and Projections Sheet
Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
Work proactively to resolve issues before they impact campaign performance.
Ad Audits & Media Buying Decisions
Execute daily media buying tasks as outlined in the Ad Audit sheets.
Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
Ensure decisions are data-driven and based on an in-depth understanding of current trends.
Key responsibilities include:
Ad Management & Scaling
Oversee and manage Facebook and YouTube ads, ensuring campaigns are launched, optimized, and scaled effectively.
Handle ad spend of over $100K/month across both platforms.
Stay up-to-date with platform changes, including algorithm updates, targeting options, and new campaign types.
Be the first line of defense for ad account issues, responding promptly to flagged ads or account suspensions.
Funnel & Tech Management
Conduct daily quality checks on funnel functionality to ensure smooth performance.
Test all pages of the funnel to verify that they work as intended.
Create and manage tech integrations for funnels, such as Hyros for proper campaign attribution.
Data & Tracking
Perform daily quality control (QC) of inputted data in tracking sheets, including:
Master Tracking Sheet
Ad Audit Sheet
Budgets and Projections Sheet
Identify and address anomalies or errors in data to maintain accurate tracking of live funnels.
Work proactively to resolve issues before they impact campaign performance.
Ad Audits & Media Buying Decisions
Execute daily media buying tasks as outlined in the Ad Audit sheets.
Assess the effectiveness of audiences, placements, and spend allocations to refine media buying strategies.
Ensure decisions are data-driven and based on an in-depth understanding of current trends.