Interim Campaign Manager, Global Product Marketing (5 months contract)
Concorde network B.V, New York, NY, United States
The Position
As Interim Campaign Manager, Global Product Marketing, you play a lead role within the Product Marketing pillar, reporting to the Global Product Marketing Director.
This 6‑month fixed term contract is full time and on site in Amsterdam.
Responsibilities
Seasonal Commercial Content Strategy
Leverage market, consumer, and competitive insights to shape sharp seasonal planning.
Align storytelling with commercial priorities and product strategies to maximize brand and business impact.
Align with GTM, Merchandising and Regions to ensure product stories reflect real‑world opportunities and needs.
Translate insights into frameworks that guide storytelling across channels.
Ensure product storytelling supports both sell‑in (B2B) and sell‑out.
Seasonal Calendar (Commercial Plan) Development
Co‑own the strategic development of seasonal commercial calendars with Go To Market partners.
Ensure seasonal milestones, product priorities, and stories are integrated into a cohesive marketing plan.
Drive clarity and alignment across teams to ensure flawless sequencing and execution.
Mid‑Funnel Campaign Management
Lead the conception, execution, roll‑out, and optimization of product‑focused campaigns.
Develop meticulously clear, strategically rich, insight‑driven and actionable creative briefs for all content needs.
Partner closely with the Editorial and Creative teams from brief until delivery to ensure craft excellence, narrative cohesion and best‑in‑class creative output.
Collaborate with global (channel) and regional marketing teams throughout the process to ensure content lands in market with maximum impact.
Evaluate campaign performance and translate learnings into actionable recommendations.
Leadership
Model a culture of clarity, creativity, accountability, and consumer obsession.
Play a key role in shaping team culture, encouraging innovation, and ensuring cross‑functional alignment.
Define and optimize ways of working and end‑to‑end processes.
About You
10+ years’ experience in a global marketing role, ideally with a fashion or lifestyle brand.
Strategic and pragmatic thinker, confident using insights and data to create strategies, inform marketing calendars and commercial plans, shape storytelling, optimize content, and ensure campaigns see measurable impact.
Ability to brief creative teams with clarity, insight, and strategic sharpness.
Experience overseeing complex, global campaigns independently from concept through execution.
Deep understanding of omnichannel content and ability to build content that is modular, channel‑appropriate, and conversion‑oriented.
Confident decision maker; excels at turning ambiguity and complexity into structure and opportunity.
Excellent project management and organisational skills.
Outstanding and flexible communicator, able to articulate vision and strategy across a range of teams.
Genuine passion for product and consumer storytelling and interest in the fashion and lifestyle industries.
Willingness to travel for campaign productions.
High energy and great team spirit.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job‑related factors such as skill, ability, educational background, work quality, experience and potential.
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As Interim Campaign Manager, Global Product Marketing, you play a lead role within the Product Marketing pillar, reporting to the Global Product Marketing Director.
This 6‑month fixed term contract is full time and on site in Amsterdam.
Responsibilities
Seasonal Commercial Content Strategy
Leverage market, consumer, and competitive insights to shape sharp seasonal planning.
Align storytelling with commercial priorities and product strategies to maximize brand and business impact.
Align with GTM, Merchandising and Regions to ensure product stories reflect real‑world opportunities and needs.
Translate insights into frameworks that guide storytelling across channels.
Ensure product storytelling supports both sell‑in (B2B) and sell‑out.
Seasonal Calendar (Commercial Plan) Development
Co‑own the strategic development of seasonal commercial calendars with Go To Market partners.
Ensure seasonal milestones, product priorities, and stories are integrated into a cohesive marketing plan.
Drive clarity and alignment across teams to ensure flawless sequencing and execution.
Mid‑Funnel Campaign Management
Lead the conception, execution, roll‑out, and optimization of product‑focused campaigns.
Develop meticulously clear, strategically rich, insight‑driven and actionable creative briefs for all content needs.
Partner closely with the Editorial and Creative teams from brief until delivery to ensure craft excellence, narrative cohesion and best‑in‑class creative output.
Collaborate with global (channel) and regional marketing teams throughout the process to ensure content lands in market with maximum impact.
Evaluate campaign performance and translate learnings into actionable recommendations.
Leadership
Model a culture of clarity, creativity, accountability, and consumer obsession.
Play a key role in shaping team culture, encouraging innovation, and ensuring cross‑functional alignment.
Define and optimize ways of working and end‑to‑end processes.
About You
10+ years’ experience in a global marketing role, ideally with a fashion or lifestyle brand.
Strategic and pragmatic thinker, confident using insights and data to create strategies, inform marketing calendars and commercial plans, shape storytelling, optimize content, and ensure campaigns see measurable impact.
Ability to brief creative teams with clarity, insight, and strategic sharpness.
Experience overseeing complex, global campaigns independently from concept through execution.
Deep understanding of omnichannel content and ability to build content that is modular, channel‑appropriate, and conversion‑oriented.
Confident decision maker; excels at turning ambiguity and complexity into structure and opportunity.
Excellent project management and organisational skills.
Outstanding and flexible communicator, able to articulate vision and strategy across a range of teams.
Genuine passion for product and consumer storytelling and interest in the fashion and lifestyle industries.
Willingness to travel for campaign productions.
High energy and great team spirit.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job‑related factors such as skill, ability, educational background, work quality, experience and potential.
#J-18808-Ljbffr