B2B Marketing Specialist
Femwell Group Health, Coral Gables, FL, United States
Job Summary
The B2B Marketing Specialist is responsible for executing content-driven marketing initiatives and campaigns that support lead generation, lead nurturing, and business growth for the client physician group. They will collaborate with cross-functional teams to create and implement B2B campaigns that resonate with our target audience, promote services, and support business objectives.
General Responsibilities
Support the execution of B2B marketing initiatives, communications, and sales to drive lead generation, engagement, and business growth
Collaborate cross-functionally to align messaging, campaigns, and content with business objectives and target audiences
Contribute to special projects and evolving initiatives with a proactive, solutions-oriented mindset
Essential Job Functions
Content Development & Lead Nurturing
Own the development of B2B content to support lead generation and nurturing, including articles, email campaigns, sales collateral, and thought leadership
Write and edit high-quality content across channels (email, blog, website, social, and print), ensuring alignment with brand voice and business objectives
Translate healthcare and business concepts into clear, compelling messaging for physician audiences
Manage content calendars aligned with campaign strategy and Business Development priorities
Create and execute targeted nurture campaigns to move prospects through the sales funnel
Support thought leadership initiatives to position the organization as a trusted partner for independent physicians
Campaigns, Digital & Analytics
Execute multi-channel marketing campaigns to drive lead generation, engagement, and conversion
Plan and deploy targeted email marketing campaigns using Salesforce Marketing Cloud and Sales Cloud, including segmentation and performance tracking
Monitor campaign performance, analyze results, and provide data-driven recommendations for optimization
Brand, Events & Marketing Support
Manage B2B brand materials and coordinate with vendors for promotional items and collateral orders
Support the development of brand assets, including signage, presentations, and other marketing materials
Assist in planning and executing event marketing initiatives, including conferences, meetings, and recruitment events
Conduct market and competitor research to support campaign strategy and business development efforts
Maintain organized marketing materials, resources, and documentation
Knowledge, Skills & Abilities:
Bachelors degree in marketing, communications or a related field required; or equivalent work experience
Minimum of 2 years of experience in marketing and/or communications-related field
Knowledge of marketing automation tools
Experience with Salesforce products (Marketing Cloud and Sales Cloud) is preferred
Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
Strong copywriting and storytelling skills
Experience creating content that supports lead generation and marketing funnels
Knowledge of how to leverage AI in the workplace
Unwavering passion for detail with superior organizational skills
Proven ability to thrive under multiple deadlines and multitask effectively
Excellent oral communication and interpersonal skills
High energy, creative problem solver, and self-starter
Positive attitude with a keen ability to learn and adapt
Familiarity with the healthcare industry is a significant plus
Must be available to report to corporate office in-person, as needed
Ability to travel to sites and events 50% of the time
Ability to lift, carry and transport heavy materials
The B2B Marketing Specialist is responsible for executing content-driven marketing initiatives and campaigns that support lead generation, lead nurturing, and business growth for the client physician group. They will collaborate with cross-functional teams to create and implement B2B campaigns that resonate with our target audience, promote services, and support business objectives.
General Responsibilities
Support the execution of B2B marketing initiatives, communications, and sales to drive lead generation, engagement, and business growth
Collaborate cross-functionally to align messaging, campaigns, and content with business objectives and target audiences
Contribute to special projects and evolving initiatives with a proactive, solutions-oriented mindset
Essential Job Functions
Content Development & Lead Nurturing
Own the development of B2B content to support lead generation and nurturing, including articles, email campaigns, sales collateral, and thought leadership
Write and edit high-quality content across channels (email, blog, website, social, and print), ensuring alignment with brand voice and business objectives
Translate healthcare and business concepts into clear, compelling messaging for physician audiences
Manage content calendars aligned with campaign strategy and Business Development priorities
Create and execute targeted nurture campaigns to move prospects through the sales funnel
Support thought leadership initiatives to position the organization as a trusted partner for independent physicians
Campaigns, Digital & Analytics
Execute multi-channel marketing campaigns to drive lead generation, engagement, and conversion
Plan and deploy targeted email marketing campaigns using Salesforce Marketing Cloud and Sales Cloud, including segmentation and performance tracking
Monitor campaign performance, analyze results, and provide data-driven recommendations for optimization
Brand, Events & Marketing Support
Manage B2B brand materials and coordinate with vendors for promotional items and collateral orders
Support the development of brand assets, including signage, presentations, and other marketing materials
Assist in planning and executing event marketing initiatives, including conferences, meetings, and recruitment events
Conduct market and competitor research to support campaign strategy and business development efforts
Maintain organized marketing materials, resources, and documentation
Knowledge, Skills & Abilities:
Bachelors degree in marketing, communications or a related field required; or equivalent work experience
Minimum of 2 years of experience in marketing and/or communications-related field
Knowledge of marketing automation tools
Experience with Salesforce products (Marketing Cloud and Sales Cloud) is preferred
Proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
Strong copywriting and storytelling skills
Experience creating content that supports lead generation and marketing funnels
Knowledge of how to leverage AI in the workplace
Unwavering passion for detail with superior organizational skills
Proven ability to thrive under multiple deadlines and multitask effectively
Excellent oral communication and interpersonal skills
High energy, creative problem solver, and self-starter
Positive attitude with a keen ability to learn and adapt
Familiarity with the healthcare industry is a significant plus
Must be available to report to corporate office in-person, as needed
Ability to travel to sites and events 50% of the time
Ability to lift, carry and transport heavy materials