Associate Retail Media Manager
Reckitt, Nutley, NJ, United States
Duration: Full Time
This job is with Reckitt, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.About the role
Seeking an Assoc. Retail Media Manager to drive implementation, execution, and optimization of media campaigns and consumer experience on key e-retailers for a portfolio of brands. This person will work closely with the cross functional team, the omni marketing and commercial teams to ensure a continuous improvement on the brand's eCommerce performance.
This is a fantastic opportunity to work on a high visibility, high impact role within the dynamic space of ecommerce.
Your responsibilities
- To develop, drive and execute eCommerce retailer media strategies (with a focus on bricks n clicks retailers - Walmart, Target, CVS, Walgreens, Sam's Club) that improve performance and align with business objectives
- Execute daily media spend pacing, campaign optimization, keyword targeting, and bids to meet media KPI goals and leverage tactics that ensure optimization of that media spend
- Employ analytical reasoning, data analysis, and problem-solving skills to manage campaigns effectively and efficiently
- Track progress and trends across key metrics and effectively communicate performance insights
- Manage monthly media budget on a brand and retail level
- Work with retail advertising teams to evaluate and identify new opportunities to improve brand performance
- Perform keyword research using internal and external tools (Helium10, Stackline)
- Manage campaigns through advertising software tools (Pacvue)
The experience we're looking for
- 3+ years experience managing and executing retailer on-platform media (with a focus on bricks n clicks retailers) and working experience with retail media partners like WMC, Roundel, CMX.
- Strong understanding of retailer media tactics, competitive research, conversion analysis, keyword research, and executing media strategies,
- Strong understanding of advertising software tools such as Pacvue
- Experience pulling, mining, and analyzing performance data and summarizing / communicating finds via reports and presentations
- Ability to collaborate with counterparts internally and externally effectively
- Possess strong attention to detail in campaign setup, management and ongoing optimization
This role is not currently sponsoring visas or considering international movement at this time.