Search Experience Strategist
Motion Recruitment Partners LLC, Irving, TX, United States
Search Experience Strategist
Irving, TX
Onsite
Contract
$45/hr - $50/hr
Our Irving, TX Client is seeking a Search Experience Strategist (SEO + AEO) with deep expertise in organic search, answer engine optimization, and content discoverability across traditional and AI?driven search experiences for web and mobile. The ideal candidate will design and optimize end?to?end search experiences that connect user intent to relevant, high?quality content, ensuring visibility across search engines, generative AI systems, and emerging answer platforms.
This role requires strong experience in search strategy development, cross?functional collaboration, and hands?on optimization, with the ability to translate business objectives and user needs into scalable, measurable search experiences.
Key Responsibilities:
Search Experience Strategy: Define and execute enterprise?level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI?powered answer surfaces.
Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.
Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.
AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.
Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.
Cross?Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.
Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.
Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.
"Must Have" Skills
Strong communication and consultative skills are essential. The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.
Requirements
Online portfolio or documented case studies demonstrating SEO and AEO strategies and outcomes
Expertise in sitemaps, programmatic SEO, and CMS?driven content optimization at scale
Demonstrated track record of producing and scaling high?quality SEO content, such as blog posts, evergreen content, category pages, and landing pages that drive measurable organic growth.
Experience managing and prioritizing content calendars aligned to customer intent, business goals, evolving search landscapes, and competitive positioning.
Mastery of SEO tools and platforms (e.g., Search Console, analytics platforms, crawling tools)
Strong knowledge of technical SEO, structured data, and content optimization best practices
Experience partnering with UX and engineering teams to integrate search requirements into design systems
Advanced analytical skills with the ability to translate data into actionable insights
Exceptional time management skills and the ability to manage multiple initiatives concurrently
Understanding of agile methodologies and how search strategy integrates into agile product teams
Excellent communication skills, including written, verbal, and presentation
Relentless curiosity about search behavior, AI, technology, and evolving discovery models
Education and Experience
Education:
Bachelor's/4?year degree
Years of Relevant Work Experience:
5+ years
Certifications/Licenses:
Degree preferably in Marketing, Information Science, Communications, or related field.
You will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your family
Dental & Orthodontia Benefits
Vision Benefits
Health Savings Account (HSA)
Health and Dependent Care Flexible Spending Accounts
Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
Hospital Indemnity Insurance
401(k) including match with pre and post-tax options
Paid Sick Time Leave
Legal and Identity Protection Plans
Pre-tax Commuter Benefit
529 College Saver Plan
Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP's Employment Accommodation policy. Applicants need to make their needs known in advance.
Specialization:
Data and AI Security
Irving, TX
Onsite
Contract
$45/hr - $50/hr
Our Irving, TX Client is seeking a Search Experience Strategist (SEO + AEO) with deep expertise in organic search, answer engine optimization, and content discoverability across traditional and AI?driven search experiences for web and mobile. The ideal candidate will design and optimize end?to?end search experiences that connect user intent to relevant, high?quality content, ensuring visibility across search engines, generative AI systems, and emerging answer platforms.
This role requires strong experience in search strategy development, cross?functional collaboration, and hands?on optimization, with the ability to translate business objectives and user needs into scalable, measurable search experiences.
Key Responsibilities:
Search Experience Strategy: Define and execute enterprise?level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI?powered answer surfaces.
Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.
Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.
AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.
Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.
Cross?Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.
Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.
Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.
"Must Have" Skills
Strong communication and consultative skills are essential. The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.
Requirements
Online portfolio or documented case studies demonstrating SEO and AEO strategies and outcomes
Expertise in sitemaps, programmatic SEO, and CMS?driven content optimization at scale
Demonstrated track record of producing and scaling high?quality SEO content, such as blog posts, evergreen content, category pages, and landing pages that drive measurable organic growth.
Experience managing and prioritizing content calendars aligned to customer intent, business goals, evolving search landscapes, and competitive positioning.
Mastery of SEO tools and platforms (e.g., Search Console, analytics platforms, crawling tools)
Strong knowledge of technical SEO, structured data, and content optimization best practices
Experience partnering with UX and engineering teams to integrate search requirements into design systems
Advanced analytical skills with the ability to translate data into actionable insights
Exceptional time management skills and the ability to manage multiple initiatives concurrently
Understanding of agile methodologies and how search strategy integrates into agile product teams
Excellent communication skills, including written, verbal, and presentation
Relentless curiosity about search behavior, AI, technology, and evolving discovery models
Education and Experience
Education:
Bachelor's/4?year degree
Years of Relevant Work Experience:
5+ years
Certifications/Licenses:
Degree preferably in Marketing, Information Science, Communications, or related field.
You will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your family
Dental & Orthodontia Benefits
Vision Benefits
Health Savings Account (HSA)
Health and Dependent Care Flexible Spending Accounts
Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
Hospital Indemnity Insurance
401(k) including match with pre and post-tax options
Paid Sick Time Leave
Legal and Identity Protection Plans
Pre-tax Commuter Benefit
529 College Saver Plan
Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP's Employment Accommodation policy. Applicants need to make their needs known in advance.
Specialization:
Data and AI Security