Senior Brand Manager, Digital & New Product
INCPG, Houston, TX, United States
Senior Brand Manager Digital & New Product
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. Responsibilities: Includes the following; other duties may be assigned. Develop and mine insights to determine consumer opportunities Create new Digital Marketing and eCommerce Sales strategies Identify and commercialize new platform innovation ideas Develop/tighten new product strategy in line with brand growth strategy Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent Capabilities: Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership Skills: Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialization innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base Knowledge of core marketing processes, digital strategies, & eCommerce Experience: 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company 2-3 years of Digital & eCommerce Education: Bachelor's Degree. MBA preferred
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. Responsibilities: Includes the following; other duties may be assigned. Develop and mine insights to determine consumer opportunities Create new Digital Marketing and eCommerce Sales strategies Identify and commercialize new platform innovation ideas Develop/tighten new product strategy in line with brand growth strategy Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent Capabilities: Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership Skills: Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialization innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base Knowledge of core marketing processes, digital strategies, & eCommerce Experience: 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company 2-3 years of Digital & eCommerce Education: Bachelor's Degree. MBA preferred