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Marketing Data Analyst

US Tech Solutions, Charlotte, NC, United States


$75-$80 per hour

Charlotte, NC

Contract

Position Overview

We are seeking a Business Intelligence Engineer/ Data Engineer to join our Marketing Analytics team. This position will focus on optimizing existing Python data pipelines, implementing best practices for code documentation and version control, and developing comprehensive Power BI data models to support marketing analytics initiatives.

Key Responsibilities

Business Intelligence & Analytics

Design and architect scalable marketing data infrastructure that supports current and future analytical needs.

Design and develop Power BI data models tailored for marketing analytics

Create interactive dashboards and reports that provide actionable marketing insights

Collaborate with marketing stakeholders to understand analytical requirements

Build and automate marketing dashboards using Microsoft Power BI

Design PBI dashboard templates to achieve goals each line of business (LOB)

Optimize data models for performance and scalability

Ensure data accuracy and consistency across all BI solutions

Use Python to perform advanced data analysis, modeling and automation

Develop scripts to streamline marketing reporting, anomaly detection and audience segmentation

Develop audience segmentation and clustering models to identify high-value customer groups and optimize campaign targeting

Data Engineering & Pipeline Management

Develop data pipelines and ETL processes to integrate GA4 with other marketing platforms and data products.

Maintain and optimize existing Python scripts for data extraction and file transfer processes

Debug and troubleshoot data pipeline issues to ensure reliable data flow

Implement comprehensive error reporting and monitoring systems

Ensure all code adheres to security protocols and compliance requirements

Document all code and processes in GitHub with clear, maintainable documentation

Code Management & Best Practices

Create technical documentation and data governance frameworks to ensure data quality and consistency.

Clean up and refactor existing codebase for improved maintainability

Implement version control best practices using GitHub

Establish coding standards and documentation protocols

Conduct code reviews and ensure quality assurance processes

Required Qualifications

Bachelor's degree in Computer Science, Data Science, Engineering, or related field

5+ years of experience in data engineering or business intelligence roles

Command of Google Analytics / Google BigQuery (GBQ)

Strong proficiency in Python programming and data manipulation libraries

Extensive experience with Power BI development and data modeling

Solid understanding of marketing analytics concepts and KPIs

Experience with GitHub and version control systems

Knowledge of data security protocols and compliance requirements

Strong problem-solving and debugging skills

Excellent documentation and communication skills

Preferred Qualifications

Experience with cloud platforms (AWS)

Experience with marketing automation platforms and CRM systems (Sales Cloud)

Command of SQL and database management systems

Familiarity with data visualization best practices

Understanding of statistical analysis and data science concepts

Certification in Power BI or related BI tools

Key Success Metrics

Successful documentation and cleanup of existing Python codebase within first 90 days

Implementation of robust error reporting system

Development of comprehensive Power BI data models for marketing analytics

Reduction in data pipeline errors and improved system reliability

Enhanced marketing insights through improved BI solutions

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com/) .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.