Web & Digital Growth Manager (PHP / SEO Focus) - In-Office
Topsider Building Systems, Inc., Clemmons, NC, United States
About the Job
Location: Clemmons / Winston-Salem, NC
Position Type: Full-Time, In-Office (Not Remote)
IMPORTANT: This is NOT a remote position
This role is
based in our Clemmons, NC office . Applicants seeking remote or contract work will not be considered.
About Topsider Homes:
Topsider Homes is a designer and fabricator of high-end custom post & beam homes sold worldwide since 1968. We are not a builder and do not sell modular homes. We design, engineer, fabricate and ship premium building packages for local assembly. We operate in a
B2C, high-ticket, long sales cycle environment , where prospects require education, trust-building, and ongoing engagement before purchase.
Role Overview:
We are seeking a
hands-on web professional
to take ownership of our website performance, SEO execution, and ongoing optimization. This is a
doer role -you will directly implement changes and improvements on our PHP-based website to increase qualified traffic, engagement, and lead generation.
Key Responsibilities:
Modify and manage our
PHP-based website.
Implement
SEO and AI optimization improvements.
Build and refine
landing pages targeting high-intent searches.
Improve
conversion, user experience, and site structure.
Support a
long sales cycle funnel
through better content flow and user experience.
Monitor performance and continuously optimize.
Requirements:
5+ years hands-on
web development experience.
Strong working knowledge of
PHP-based websites.
Proven experience improving
SEO rankings and organic traffic.
Experience with
conversion optimization (CRO).
Ability to work independently and execute quickly.
Highly Relevant Experience (Preferred):
Experience in
construction, real estate, architecture, or related industries.
Experience working with
high-ticket B2C products or services.
Familiarity with
long sales cycle / consultative sales environments.
Experience with
niche or non-commodity businesses
where customer education is required.
Compensation:
$85,000+ with flexibility for the right candidate , based on experience and demonstrated ability
Performance-based bonus opportunity available.
Benefits:
PPO health plan, including dental and vision, paid holidays, vacation policy, etc.
Work Structure:
Primarily
in-office role.
Potential for
1-2 remote days per week once established.
Who This Role Fits:
Someone who understands that
not all websites are transactional.
Comfortable supporting a
longer decision-making process.
Interested in working on a
unique, non-commodity product.
PLEASE ANSWER THE FOLLOWING TO BE CONSIDERED FOR THIS POSITION:
This is an in-office position in Clemmons, NC (with limited hybrid). Are you able to work on-site?
Yes / No
Rate your hands-on experience working directly with PHP websites (making changes, edits, improvements):
1 (none) - 10 (expert)
Rate your experience improving organic search rankings through direct website changes (on-page SEO, structure, content):
1 (none) - 10 (expert)
Rate your experience improving website performance for lead generation (conversion, UX, calls-to-action):
1 (none) - 10 (expert)
Rate your experience working with high-ticket, long sales cycle B2C products (e.g., construction, real estate, luxury, etc.):
1 (none) - 10 (extensive)
Rate your preference for hands-on execution vs. managing others:
1 (primarily managing) - 10 (fully hands-on builder)
Location: Clemmons / Winston-Salem, NC
Position Type: Full-Time, In-Office (Not Remote)
IMPORTANT: This is NOT a remote position
This role is
based in our Clemmons, NC office . Applicants seeking remote or contract work will not be considered.
About Topsider Homes:
Topsider Homes is a designer and fabricator of high-end custom post & beam homes sold worldwide since 1968. We are not a builder and do not sell modular homes. We design, engineer, fabricate and ship premium building packages for local assembly. We operate in a
B2C, high-ticket, long sales cycle environment , where prospects require education, trust-building, and ongoing engagement before purchase.
Role Overview:
We are seeking a
hands-on web professional
to take ownership of our website performance, SEO execution, and ongoing optimization. This is a
doer role -you will directly implement changes and improvements on our PHP-based website to increase qualified traffic, engagement, and lead generation.
Key Responsibilities:
Modify and manage our
PHP-based website.
Implement
SEO and AI optimization improvements.
Build and refine
landing pages targeting high-intent searches.
Improve
conversion, user experience, and site structure.
Support a
long sales cycle funnel
through better content flow and user experience.
Monitor performance and continuously optimize.
Requirements:
5+ years hands-on
web development experience.
Strong working knowledge of
PHP-based websites.
Proven experience improving
SEO rankings and organic traffic.
Experience with
conversion optimization (CRO).
Ability to work independently and execute quickly.
Highly Relevant Experience (Preferred):
Experience in
construction, real estate, architecture, or related industries.
Experience working with
high-ticket B2C products or services.
Familiarity with
long sales cycle / consultative sales environments.
Experience with
niche or non-commodity businesses
where customer education is required.
Compensation:
$85,000+ with flexibility for the right candidate , based on experience and demonstrated ability
Performance-based bonus opportunity available.
Benefits:
PPO health plan, including dental and vision, paid holidays, vacation policy, etc.
Work Structure:
Primarily
in-office role.
Potential for
1-2 remote days per week once established.
Who This Role Fits:
Someone who understands that
not all websites are transactional.
Comfortable supporting a
longer decision-making process.
Interested in working on a
unique, non-commodity product.
PLEASE ANSWER THE FOLLOWING TO BE CONSIDERED FOR THIS POSITION:
This is an in-office position in Clemmons, NC (with limited hybrid). Are you able to work on-site?
Yes / No
Rate your hands-on experience working directly with PHP websites (making changes, edits, improvements):
1 (none) - 10 (expert)
Rate your experience improving organic search rankings through direct website changes (on-page SEO, structure, content):
1 (none) - 10 (expert)
Rate your experience improving website performance for lead generation (conversion, UX, calls-to-action):
1 (none) - 10 (expert)
Rate your experience working with high-ticket, long sales cycle B2C products (e.g., construction, real estate, luxury, etc.):
1 (none) - 10 (extensive)
Rate your preference for hands-on execution vs. managing others:
1 (primarily managing) - 10 (fully hands-on builder)