Social Media Manager
Twilio, San Francisco, CA, United States
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote‑first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.
About the job This position is critical to the next phase of Twilio’s social program as we grow the team to rewrite the rules of B2B social media. The right candidate should firmly believe B2B marketing doesn’t have to suck and know how to put personality, humor, and humanity into everything we publish.
We’re looking for a storyteller who creates original, compelling content that builds community and ultimately grows awareness and consideration of Twilio. The ideal candidate writes with clarity, creativity, and confidence, is not afraid to test bold new ideas, and is fluent in short‑form video, making audiences feel something.
Responsibilities Support campaign and content strategy across major launches, integrated campaigns, brand moments, and tentpole events. Help manage social channels — including LinkedIn, Instagram, Facebook, and X. Own social analytics, reporting, and competitive insights that shape future strategy. Work cross‑functionally to support employee brand social content. Align with Brand team to develop engaging, socially relevant content. Own employee advocacy program to help Twilions amplify our story. Engage and grow our community daily – from developers to decision makers. Use data to tell the story behind the numbers. Constantly experiment and test new tactics to reach new audiences. Contribute to Twilio’s mission of building the world’s leading customer engagement platform.
Required Qualifications 6+ years experience managing brand social. Can express complex thoughts or ideas in 100 characters or less. Thinks outside the box and communicates ideas clearly. Loves short‑form video and is fluent in CapCut and Canva. Uses data and analytics to create strategy. Proven success driving engagement. Loves building community and knows how to make people care. Brings energy, curiosity, and a sense of fun to the work. Is organized and good at creating clarity and process while operating in a fast‑moving environment. Experience with live video, graphic design, AI/LLM tools, and social management tools (e.g., Google Workspace, Canva, Sprout, EveryoneSocial, Adobe). Experience partnering with executives on social content. Has worked on B2B brand social.
Location This role is remote and based in the Bay Area, California, USA.
Travel Approximately 15% travel is anticipated to help you connect in‑person in a meaningful way.
What We Offer Competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and more. Offerings vary by location.
Compensation Estimated salary ranges (per location):
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington D.C.: $79,840 – $99,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $84,480 – $105,600. Based in the San Francisco Bay area, California: $93,840 – $117,300. May be eligible for equity plan and corporate bonus plan. All roles generally eligible for health care insurance, 401(k), paid sick time, paid personal time off, and paid parental leave.
Application Deadline Applications for this role are intended to be accepted until May 31, 2026, but may change based on business needs.
Equal Opportunity Twilio is proud to be an equal‑opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other legally protected characteristics. Qualified applicants with criminal histories will be considered in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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Our dedication to remote‑first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.
About the job This position is critical to the next phase of Twilio’s social program as we grow the team to rewrite the rules of B2B social media. The right candidate should firmly believe B2B marketing doesn’t have to suck and know how to put personality, humor, and humanity into everything we publish.
We’re looking for a storyteller who creates original, compelling content that builds community and ultimately grows awareness and consideration of Twilio. The ideal candidate writes with clarity, creativity, and confidence, is not afraid to test bold new ideas, and is fluent in short‑form video, making audiences feel something.
Responsibilities Support campaign and content strategy across major launches, integrated campaigns, brand moments, and tentpole events. Help manage social channels — including LinkedIn, Instagram, Facebook, and X. Own social analytics, reporting, and competitive insights that shape future strategy. Work cross‑functionally to support employee brand social content. Align with Brand team to develop engaging, socially relevant content. Own employee advocacy program to help Twilions amplify our story. Engage and grow our community daily – from developers to decision makers. Use data to tell the story behind the numbers. Constantly experiment and test new tactics to reach new audiences. Contribute to Twilio’s mission of building the world’s leading customer engagement platform.
Required Qualifications 6+ years experience managing brand social. Can express complex thoughts or ideas in 100 characters or less. Thinks outside the box and communicates ideas clearly. Loves short‑form video and is fluent in CapCut and Canva. Uses data and analytics to create strategy. Proven success driving engagement. Loves building community and knows how to make people care. Brings energy, curiosity, and a sense of fun to the work. Is organized and good at creating clarity and process while operating in a fast‑moving environment. Experience with live video, graphic design, AI/LLM tools, and social management tools (e.g., Google Workspace, Canva, Sprout, EveryoneSocial, Adobe). Experience partnering with executives on social content. Has worked on B2B brand social.
Location This role is remote and based in the Bay Area, California, USA.
Travel Approximately 15% travel is anticipated to help you connect in‑person in a meaningful way.
What We Offer Competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and more. Offerings vary by location.
Compensation Estimated salary ranges (per location):
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington D.C.: $79,840 – $99,800. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $84,480 – $105,600. Based in the San Francisco Bay area, California: $93,840 – $117,300. May be eligible for equity plan and corporate bonus plan. All roles generally eligible for health care insurance, 401(k), paid sick time, paid personal time off, and paid parental leave.
Application Deadline Applications for this role are intended to be accepted until May 31, 2026, but may change based on business needs.
Equal Opportunity Twilio is proud to be an equal‑opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other legally protected characteristics. Qualified applicants with criminal histories will be considered in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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