Senior Associate Director, Direct Marketing & Participation - University Advance
Washington University in St. Louis, Des Moines, IA, United States
Washington University in St. Louis – University Advancement
Location : St. Louis, MO (West Campus)
Hiring Range : $65,900 – $78,000
The Opportunity: Drive the Pulse of Philanthropy At WashU, we believe every alumnus has a story and a stake in our future. We are looking for a
Senior Associate Director of Direct Marketing & Participation
who is more than just a tactician—we need a strategic architect.
In this role, you won’t just send mail; you will design sophisticated, omni-channel journeys that turn alumni pride into tangible impact. You will help lead the charge in evolving our culture of philanthropy, using data-driven insights to reach thousands of alumni and build a lifetime of loyalty.
The Impact You’ll Make
Campaign Strategist:
Lead the end-to-end development of sophisticated omni-channel outreach campaigns, ensuring our message reaches alumni exactly where they are—whether that’s in their inbox, on their doorstep, or in their social feeds.
Participation Catalyst:
Design innovative solicitation strategies that move the needle on alumni donor participation and secure critical funding for WashU’s top Annual Fund priorities.
Community Builder:
Pioneer new initiatives that foster a culture of philanthropy on campus, bridging the gap between current students and our global alumni network.
Collaborative Partner:
Act as a key bridge between Advancement Communications and Donor Relations, ensuring every touchpoint feels personal, cohesive, and impactful.
Who You Are
An Advancement Pro:
You have a background in nonprofit development, alumni relations, or high-level direct marketing where persuasion and participation are the primary KPIs.
A Sophisticated Marketer:
You understand segmentation, testing methodologies, and how to tell a story that resonates across different generations of constituents.
A University Ally:
You thrive in an academic environment and understand the unique nuances of higher education fundraising.
Data-Fluent:
You are comfortable handling confidential donor data (HIPAA trained) to inform strategy and track campaign ROI.
Why WashU?
A Legacy of Excellence:
Join one of the nation’s premier research universities during an exciting era of growth.
A Mission with Meaning:
Your work directly funds scholarships, research, and campus priorities that change lives.
Full Benefits Suite:
This is a full-time (37.5 hours/week) staff position within the University Advancement family, offering a stable, collaborative, and mission-driven work culture.
Requirements at a Glance
Experience:
Proven track record in nonprofit direct marketing, annual giving, or communications.
Location:
Based in beautiful St. Louis, MO (West Campus).
Flexibility:
Willingness to work occasional evenings/weekends for high-impact events and campaign launches.
Ready to lead our next great campaign? We are looking for a visionary who sees the person behind the data point. Apply today to help shape the future of Washington University.
#J-18808-Ljbffr
Location : St. Louis, MO (West Campus)
Hiring Range : $65,900 – $78,000
The Opportunity: Drive the Pulse of Philanthropy At WashU, we believe every alumnus has a story and a stake in our future. We are looking for a
Senior Associate Director of Direct Marketing & Participation
who is more than just a tactician—we need a strategic architect.
In this role, you won’t just send mail; you will design sophisticated, omni-channel journeys that turn alumni pride into tangible impact. You will help lead the charge in evolving our culture of philanthropy, using data-driven insights to reach thousands of alumni and build a lifetime of loyalty.
The Impact You’ll Make
Campaign Strategist:
Lead the end-to-end development of sophisticated omni-channel outreach campaigns, ensuring our message reaches alumni exactly where they are—whether that’s in their inbox, on their doorstep, or in their social feeds.
Participation Catalyst:
Design innovative solicitation strategies that move the needle on alumni donor participation and secure critical funding for WashU’s top Annual Fund priorities.
Community Builder:
Pioneer new initiatives that foster a culture of philanthropy on campus, bridging the gap between current students and our global alumni network.
Collaborative Partner:
Act as a key bridge between Advancement Communications and Donor Relations, ensuring every touchpoint feels personal, cohesive, and impactful.
Who You Are
An Advancement Pro:
You have a background in nonprofit development, alumni relations, or high-level direct marketing where persuasion and participation are the primary KPIs.
A Sophisticated Marketer:
You understand segmentation, testing methodologies, and how to tell a story that resonates across different generations of constituents.
A University Ally:
You thrive in an academic environment and understand the unique nuances of higher education fundraising.
Data-Fluent:
You are comfortable handling confidential donor data (HIPAA trained) to inform strategy and track campaign ROI.
Why WashU?
A Legacy of Excellence:
Join one of the nation’s premier research universities during an exciting era of growth.
A Mission with Meaning:
Your work directly funds scholarships, research, and campus priorities that change lives.
Full Benefits Suite:
This is a full-time (37.5 hours/week) staff position within the University Advancement family, offering a stable, collaborative, and mission-driven work culture.
Requirements at a Glance
Experience:
Proven track record in nonprofit direct marketing, annual giving, or communications.
Location:
Based in beautiful St. Louis, MO (West Campus).
Flexibility:
Willingness to work occasional evenings/weekends for high-impact events and campaign launches.
Ready to lead our next great campaign? We are looking for a visionary who sees the person behind the data point. Apply today to help shape the future of Washington University.
#J-18808-Ljbffr