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Head of Paid Media

Zero Gravity Marketing, Cambridge, MA, United States


The Head of Paid Media is a department-level leader responsible for setting the strategic direction, scalability, and long-term success of our Paid Media service line. This role owns performance across the department, builds and develops a strong leadership bench, and ensures alignment across teams to deliver consistent, high-quality work.Youll play a key role in evolving our Paid Media offering, strengthening operations, and driving innovation, while creating an environment where teams can do their best work.Please note this is a fully remote (U.S. only) position.Key Responsibilities:Service Leadership & StrategyOwn and evolve the Paid Media service roadmap based on client needs, market trends, and agency prioritiesMaintain deep subject matter expertise and guide best practices across the teamIdentify new opportunities to improve performance, approach, and service offeringsEnsure consistent execution standards across strategy, planning, and deliveryDelivery Operations & PerformanceOversee department performance, utilization, staffing, and margin healthEnsure work is tracked accurately to inform hiring and resourcing decisionsImprove delivery efficiency without compromising quality or resultsStrengthen scoping, planning, and forecasting for predictable deliveryTeam Leadership & People ManagementBuild, develop, and coach a strong leadership layer (managers and senior team members)Set clear expectations and drive accountability, feedback, and growthPartner with leadership and HR on hiring, retention, and team planningSupport contractor strategy to balance cost efficiency and qualityFoster a structured, accountable, and high-performing team environmentClient Strategy & PerformanceEnsure Paid Media contributes to a strategic, relationship-driven client experienceUse KPIs to monitor account health, satisfaction, and performanceTranslate performance data into clear insights and business directionIdentify risks early and drive proactive solutionsSupport client growth through upsell and cross-sell opportunitiesCross-Functional CollaborationPartner closely with Account Management and other departmentsEnsure Paid Media is integrated into a unified, omnichannel client strategyReinforce strong project management and workflow coordinationOperational Excellence & InnovationBuild and maintain scalable systems, SOPs, and frameworksDrive continuous improvement across tools, processes, and deliveryContribute to sales efforts, proposals, and agency positioningHelp elevate the agencys voice through insights and thought leadershipModel and reinforce company values through leadership and communicationWhat Success Looks Like:Strong department performance, including healthy margins and operational stabilityClear visibility into utilization and resource planning, with proactive staffing decisionsA developed leadership bench with managers ready to step up and growConsistent adoption of systems, processes, and delivery standards across the teamOngoing innovation and evolution of the Paid Media service offeringHigh client satisfaction, retention, and long-term account growthA team culture grounded in accountability, clarity, curiosity, and strong leadershipQualifications:12+ years of experience in Paid Media, including programmatic5+ years leading a team or service line in an agency or client-services environmentStrong ecommerce experience Strong omni-channel ecosystem experience Proven ability to scale a team or function in a sustainable and profitable wayStrong track record of developing managers and senior leadersExperience driving cross-functional alignment and operational improvementsAbility to bring structure, clarity, and stability to a growing functionComfortable operating in evolving environments and leading through changeLow ego, high accountability, and strong decision-making in complex situationsWhy Youll Love It Here:Youll have real ownership over a core service line and the opportunity to shape its futureYoull work alongside a collaborative leadership team that values strategic thinking and accountabilityWe prioritize building strong teams, not just strong resultsYoull have the ability to influence systems, processes, and long-term directionA culture grounded in being genuine, team-oriented, and committed to excellenceBenefits & Perks Include:Competitive salary + growth opportunitiesMedical, dental, and vision coverage (with company contribution)401(k) with company matchGenerous PTO + floating holidays + your birthday offPaid volunteer dayMonthly internet stipendOngoing learning and development opportunitiesInterested? If this sounds like a fit, wed love to hear from you! Please apply and upload your resume.Zero Gravity Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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