Marketing and Events Specialist
Town Square Health, Rochester, NY, United States
Marketing and Events Specialist
Location: Remote, preference for Chicago, IL, Ann Arbor, MI, or Rochester, NY
Reports to: Director of Growth Marketing
Company: Town Square Health
About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare-eligible patients, with plans for expansion into multiple markets.
Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.
The Opportunity
The Marketing & Events Specialist is a hands-on contributor role within Town Square Health's centralized marketing team. This individual will own event logistics coordination for market-based events and national conferences. In addition, this person will be a direct contributor to developing marketing collateral and patient education materials across digital and print channels, driving patient acquisition, engagement, and retention.
This is a mid-level, non-supervisory role ideal for a detail-oriented marketing and events professional who thrives in a fast-moving, mission-driven environment. This position requires 15% travel within Town Square Health markets and national conferences.
Key Responsibilities
Marketing & Patient Education Materials Develop, write, and edit compelling content for both print and digital marketing materials, including brochures, flyers, clinic signage, social media assets, email campaigns, and digital ads
Create and update patient education materials in collaboration with clinical and operations teams, ensuring accuracy, accessibility, and brand consistency
Maintain the organization's content library and ensure materials are up to date, on-brand, and compliant with relevant healthcare communication standards
Support the marketing team in executing integrated campaigns that drive patient acquisition, retention, and community awareness
Coordinate with external vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
Assist with maintaining and updating content on the company website and patient-facing platforms
Events & Conferences Coordinate end-to-end logistics for Town Square Health's centralized events and health fairs, including vendor coordination, venue setup, staffing support, and post-event wrap-up
Manage the company's presence at national conferences and trade shows, including exhibit booth logistics, shipping and materials management, registration, sponsorship fulfillment, and on-site support
Manage sourcing and inventory for event giveaways and materials
Maintain an annual events calendar and, in collaboration with local Outreach and Education Managers, proactively identify new community engagement and exhibiting opportunities aligned with organizational growth goals
Serve as the primary point of contact with event organizers, vendors, and internal stakeholders for assigned events
Track event budgets, reconcile invoices, and report on event ROI and engagement metrics
Cross-Functional Collaboration Partner with clinic operations, growth, and clinical teams to understand market needs and translate them into effective marketing and event strategies
Contribute to internal communications and team projects as needed
Provide regular updates and insights to the Vice President of Community and Patient Engagement.
Required Bachelor's degree in Marketing, Communications, Public Health, or a related field
3-5 years of experience in marketing, events coordination, or a related role
Demonstrated experience planning and executing events, including tradeshows, community events, or health fairs
Strong writing and editing skills with the ability to tailor messaging for diverse audiences
Proficiency with design tools (Canva, Adobe Creative Suite, or similar) and marketing platforms (email marketing, social media management, CMS)
Highly organized with strong project management skills and the ability to manage multiple deadlines simultaneously
Comfortable working both independently and collaboratively within a centralized team structure
Comfortable working in a fast-paced, growth-oriented environment.
Willingness to travel for events (estimated 15% travel)
Mission-driven, collaborative mindset and a passion for improving access to high-quality primary care.
Preferred Experience in a healthcare, wellness, or consumer-facing services environment
Familiarity with healthcare marketing compliance considerations (e.g., HIPAA-related communication standards)
Experience with CRM or marketing automation platforms
What We Offer Competitive compensation and performance-based incentives
Starting salary range of $72,000-$76,000
Comprehensive benefits package (medical, dental, vision, 401k)
Opportunity to make a real impact in transforming how healthcare is delivered to older adults
Join Us
If you're ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we'd love to hear from you.
Location: Remote, preference for Chicago, IL, Ann Arbor, MI, or Rochester, NY
Reports to: Director of Growth Marketing
Company: Town Square Health
About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare-eligible patients, with plans for expansion into multiple markets.
Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.
The Opportunity
The Marketing & Events Specialist is a hands-on contributor role within Town Square Health's centralized marketing team. This individual will own event logistics coordination for market-based events and national conferences. In addition, this person will be a direct contributor to developing marketing collateral and patient education materials across digital and print channels, driving patient acquisition, engagement, and retention.
This is a mid-level, non-supervisory role ideal for a detail-oriented marketing and events professional who thrives in a fast-moving, mission-driven environment. This position requires 15% travel within Town Square Health markets and national conferences.
Key Responsibilities
Marketing & Patient Education Materials Develop, write, and edit compelling content for both print and digital marketing materials, including brochures, flyers, clinic signage, social media assets, email campaigns, and digital ads
Create and update patient education materials in collaboration with clinical and operations teams, ensuring accuracy, accessibility, and brand consistency
Maintain the organization's content library and ensure materials are up to date, on-brand, and compliant with relevant healthcare communication standards
Support the marketing team in executing integrated campaigns that drive patient acquisition, retention, and community awareness
Coordinate with external vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
Assist with maintaining and updating content on the company website and patient-facing platforms
Events & Conferences Coordinate end-to-end logistics for Town Square Health's centralized events and health fairs, including vendor coordination, venue setup, staffing support, and post-event wrap-up
Manage the company's presence at national conferences and trade shows, including exhibit booth logistics, shipping and materials management, registration, sponsorship fulfillment, and on-site support
Manage sourcing and inventory for event giveaways and materials
Maintain an annual events calendar and, in collaboration with local Outreach and Education Managers, proactively identify new community engagement and exhibiting opportunities aligned with organizational growth goals
Serve as the primary point of contact with event organizers, vendors, and internal stakeholders for assigned events
Track event budgets, reconcile invoices, and report on event ROI and engagement metrics
Cross-Functional Collaboration Partner with clinic operations, growth, and clinical teams to understand market needs and translate them into effective marketing and event strategies
Contribute to internal communications and team projects as needed
Provide regular updates and insights to the Vice President of Community and Patient Engagement.
Required Bachelor's degree in Marketing, Communications, Public Health, or a related field
3-5 years of experience in marketing, events coordination, or a related role
Demonstrated experience planning and executing events, including tradeshows, community events, or health fairs
Strong writing and editing skills with the ability to tailor messaging for diverse audiences
Proficiency with design tools (Canva, Adobe Creative Suite, or similar) and marketing platforms (email marketing, social media management, CMS)
Highly organized with strong project management skills and the ability to manage multiple deadlines simultaneously
Comfortable working both independently and collaboratively within a centralized team structure
Comfortable working in a fast-paced, growth-oriented environment.
Willingness to travel for events (estimated 15% travel)
Mission-driven, collaborative mindset and a passion for improving access to high-quality primary care.
Preferred Experience in a healthcare, wellness, or consumer-facing services environment
Familiarity with healthcare marketing compliance considerations (e.g., HIPAA-related communication standards)
Experience with CRM or marketing automation platforms
What We Offer Competitive compensation and performance-based incentives
Starting salary range of $72,000-$76,000
Comprehensive benefits package (medical, dental, vision, 401k)
Opportunity to make a real impact in transforming how healthcare is delivered to older adults
Join Us
If you're ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we'd love to hear from you.