Senior Product Marketing Manager
MW Partners, san francisco, ca, United States
- Own GTM execution for key Premiere Mobile initiatives, including the Android launch and post-launch momentum
- Coordinate launch timelines, messaging, and deliverables across Product, Marketing, and Regional teams
- Support App Store / Play Store events, feature highlights, and seasonal moments
- Develop and refine creator-facing messaging that clearly communicates product value, new features, and workflows
- Ensure consistent positioning across app stores, lifecycle marketing, social, and paid channels
- Partner with Creative and Content teams to deliver clear, benefit-led copy
Performance Marketing
- Collaborate with Paid Media teams on campaign narratives and creative inputs
- Support ASO efforts (iOS + Google Play), including feature callouts and keyword-aligned messaging
- Help translate product updates into growth-ready marketing assets
Growth Marketing
- Onboarding
- Push notifications
Stakeholder Communication & Reporting
- Maintain weekly status updates and executive-ready summaries for cross-functional stakeholders
- Support post-launch reporting (e.g., Day 1 / 7 / 14 / 28 performance snapshots)
- Track learnings and flag risks, gaps, or opportunities during the coverage period
Requirements
- BA/BS in Marketing, Business or a related field is preferred
- 6–10+ years of experience in Product Marketing, Growth Marketing, or related roles
- Strong experience launching consumer or creator-focused mobile apps
- Familiarity with app store marketing, GTM planning, and performance-driven messaging
- Excellent written communication skills — able to produce clean, exec-ready updates and creator-friendly copy
- Highly organized, proactive, and comfortable operating with minimal ramp time
- Experience in video, creator tools, or mobile SaaS is a strong plus