Head of Marketing - User Growth & Marketplace

MeeBoss is a passionate, agile, and hands-on team dedicated to transforming the hiring experience by bringing human connection back to the beginning of recruitment. We are an innovative job-matching and direct chat platform designed to help companies find the right talent faster and more cost-effectively. By combining personalized matching with real-time, two-way communication, MeeBoss enables employers and job seekers to connect quickly, assess fit, and move the hiring process forward with confidence.

As a fast-growing startup, MeeBoss is reimagining the online recruiting landscape. Our mission is to streamline hiring while empowering companies to engage directly with job-ready talent. By leveraging cutting-edge technology and intelligent matching, MeeBoss helps businesses attract, engage, and hire top candidates more efficiently, delivering a seamless and personalized hiring experience anytime, anywhere.

About the Role

MeeBoss is looking for a Head of Marketing to lead user growth from 0 to 1, with a strong focus on marketplace (two-sided) dynamics.

This is not a traditional brand marketing role. We are looking for someone who can build and scale user growth across both sides of the platform, and help us find and validate product-market fit.

• Who our most valuable users are (on both sides)
• Why they join, engage, and stay
• How to scale supply and demand efficiently

What You’ll Do

• Define and execute the overall user growth strategy
• Drive acquisition, activation, and retention across the funnel
• Identify early PMF signals and double down on what works
• Build & Scale Marketplace Growth
  • Design and optimize supply & demand growth strategies
  • Solve cold-start and liquidity challenges
  • Build scalable growth loops between both sides of the marketplace
• Define ICP & User Segments
  • Identify and prioritize high-value user segments on both sides
  • Continuously refine ICP based on data and behavior
  • Focus on users with the highest retention and engagement potential
  • Optimize onboarding and activation flows
  • Improve conversion and early user experience in collaboration with product
• Channel Strategy & Experimentation
  • Identify and test high-leverage acquisition channels (community, outbound, partnerships, content, paid)
  • Run rapid experiments across channels, messaging, and funnels
  • Build a repeatable and scalable growth playbook
  • Define and track key metrics:
    • User acquisition & activation
    • Retention & cohort performance
    • Marketplace liquidity (match rate, engagement)
  • Use data to drive fast iteration and decision-making
• Cross-functional Leadership
  • Work closely with product and engineering on growth initiatives
  • Partner with founders on strategy and prioritization
  • Build and lead a lean, high-impact growth team

What We’re Looking For

• 7+ years in growth, marketing, or product growth roles
• Proven experience driving 0 to 1 user growth in early-stage startups
• Strong experience with marketplace or two-sided platforms
• Deep understanding of supply-demand dynamics and growth loops
• Hands-on experience with experimentation (A/B testing, funnel optimization, onboarding)
• Highly data-driven with a strong bias for action
• Comfortable operating in ambiguity and fast-moving environments

Bonus Points

• Experience solving marketplace cold-start problems
• Background in product-led growth (PLG)
• Experience working closely with product teams on growth features

Success Metrics

• Growth of both sides of the marketplace
• Activation and retention rates
• Marketplace liquidity and engagement
• Speed and effectiveness of experimentation

Not a Fit If

• You focus primarily on brand, PR, or top-of-funnel awareness
• You have only worked in large, mature organizations
• You lack hands-on experience with growth experimentation

Why This Role Matters

This role is critical to shaping how MeeBoss grows from the ground up.

You will directly influence product direction, user experience, and growth strategy - owning one of the most important levers in the company.

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