Raines Co. - Your Future is Now!
Ready to lead, inspire, and make a serious impact (while having a little fun along the way)? We’re on the hunt for a powerhouse Area Director of Sales and Marketing to oversee a portfolio of hotels to drive performance, and champion unforgettable guest experiences. If you thrive in a fast‑paced environment, can influence marketing while driving revenue strategies all while sharing a positive vibe on a daily basis — all before your second cup of coffee — we want to meet you! Join us and help shape the future of hospitality — one incredible stay at a time.
Job Summary
The Area Director of Sales and Marketing oversees multiple hotels, actively sells, conducts site visits, provides exceptional service to internal and external guests, and ensures the hotel staff is knowledgeable about all sales programs and key accounts. This position works in conjunction with the Regional Director of Sales and Marketing.
Essential Job Functions
- Maintain high standards of personal appearance and grooming, including wearing the proper uniform and nametag when working.
- Approach all encounters with guests and employees in an attentive, friendly, courteous, and service‑oriented manner.
- Maintain regular attendance in compliance with Raines Co. standards, as required by scheduling, which will vary according to the needs of the hotel.
- Communicate concerns and provide assistance where needed to promote a positive and healthy work environment.
- Work with the team to produce sales department reports on a timely basis and analyze short‑term fluctuations and direct selling activities to maximize revenues.
- Utilize the various tools and resources provided by the brand and management company to carry out sales and marketing initiatives to drive overall revenues of the hotel to meet budgeted goals.
- Effectively handle problems in the workplace, including anticipating, preventing, identifying, and solving problems as necessary.
- Handle guest complaints and disputes in stressful, high‑pressure situations and resolve them to satisfactory results.
- Assimilate complex information, data, etc. from various sources and adjust or modify to meet constraints.
- Listen to, understand, and clarify concerns and issues raised by team members and guests.
- Coordinate through General Managers to provide proper training for sales team members to develop each in their positions.
- Review weekly sales calendars with team members to ensure pacing toward meeting monthly sales expectations.
- Oversee the completion of accurate and complete monthly Sales Dashboard month‑end reports by the due dates (typically 5th business day of following month) for each hotel.
- Ensure weekly/monthly pacing of sales team members to complete their monthly required HP sales activities.
- Maintain and promote a teamwork environment with effective and clear communication among co‑workers and leadership at and above property levels.
- Ensure best client service is available through communication among the team, cross‑training within the department, and appropriate office coverage.
- Work with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for segments.
- Work with the management team to create and implement a sales plan (e.g., 30‑60‑90‑day plan) and follow and track company cross‑sell procedures.
- Assists with the development and implementation of promotions, both internal and external.
- Update and own the sales strategy and sales plan with the General Manager(s).
- Provide positive and aggressive leadership to ensure maximum revenue potential (e.g., set example with personal booking goals).
- Use company‑wide tools, systems, and applications without exception.
- Lead on‑property sales functions to build long‑term, value‑based customer relationships that enable achievement of hotel sales objectives.
- Participate in sales calls with members of the sales team to acquire new business and/or close on business.
- Maintain an organized and accurate filing system on all accounts, including a complete file on each active prospective or buying account, and trace file for future activities.
- Comply with standards and regulations to encourage safe and efficient hotel operations.
- Keep immediate supervisor informed of all matters requiring their attention.
- Correspond with prospects and clients and answer any questions about the hotel’s venue options, rates, room types, packages, or promotions.
- Recruit, retain, train and discipline sales team members as required.
Experience And Education
- Two years’ experience as a Director of Sales and Marketing or Senior Sales Manager.
- Proven track record of driving revenue and exceeding goals.
- Experience with social media and marketing.
- Ability to lead sales, revenue and marketing teams.
- Knowledge of competitive market trends and pricing strategies.
- Experience with various hotel types, including full‑service, lifestyle and resorts.
- Proficiency in Delphi FDC, Microsoft 365 and brand‑specific applications.
- Bachelor’s degree in Business Administration, Marketing, or related major preferred.
Travel
Up to 100% travel requirement. Must possess a valid driver’s license and the ability to travel frequently and occasionally fill in as interim Director of Sales with minimal notice.
Raines is proud to be an Equal Opportunity Employer
We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This description is a summary of primary responsibilities and qualifications. The job description is not intended to include all duties or qualifications that may be required now or in the future. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Pre‑employment background check required.
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