Business Development Manager, On-Premise - Maryland/DC

Title of Role

Business Development Manager, On-Premise - Maryland/DC

Location

Maryland or Washington DC

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness, Tanqueray, Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

About the Function

Our Sales team loves building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. We help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

• Drive Rate of Sale & Growth in Key Outlets
• Sales Growth vs Target (%) – Achievement of volume, dNSV
• High-Value Account Development – Growth rate (sales/value) of identified top‑tier or strategic accounts.
• Develop and deploy localized activation strategies that elevate brand visibility, strengthen customer connection, and reinforce brand storytelling
• Build & Strengthen Customer Relationships
• Key Account Coverage & Engagement – know your accounts and be known by your accounts
• Call on key Multi‑Outlet Groups and Regional Customers
• Market Insights Contribution – Frequency and quality of actionable insights shared with BDD/Performance teams (e.g., promotion, pricing, customer and consumer behavior shifts and competitive activity).
• Champion Flawless Outlet Execution
• Outlet Execution Compliance (%) – % of assigned outlets meeting Diageo brand standards, visibility guidelines, and commercial priorities.

KPIs

• Depletions
• Execution Standards: PODS, display, menus, shelf
• Budget management
• Share vs. ROH by region

Key Stakeholders

Internal

• Performance Director
• TDMs

External

• Distributor BDMs
• Distributor Field / Sales Team
• Agency Partners

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity Statement

We embrace diversity in the broadest sense, welcoming and celebrating people of all backgrounds, and aim to create an inclusive environment where everyone feels valued and belongs.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type

Regular

Locations

Primary: Off Site Maryland

Additional: Washington DC Office

Job Posting Start Date

Salary Range

Minimum: $100,800
Maximum: $168,000

In addition to core salary, certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees receive healthcare, retirement, disability coverage, basic life insurance, wellness, and industry‑leading parental leave, among other benefits. Benefits may vary depending on location.

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