Sr Content Strategist CX Enterprise Marketing Portfolio Solution
Adobe, Lehi, UT, United States
JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor
Adobe Enterprise Marketing is seeking a Sr. Content Strategist to join our Portfolio & Solution Content Strategy Team, supportingproducts in our business productivity and brand visibility categories. This role shapes how our enterprise portfolio shows up in market; defining narratives, guiding content direction, a nd ensuring our content helps customers understand value, differentiation, and use cases across channels.
The ideal candidate combines critical thinking with strong communication skills, enabling them to align team members across the enterprise , provide clear direction to creative teams spanning multiple content formats, and translate complex offerings into compelling stories for web and campaign .
Key Responsibilities:
B2BContent Strategy:
Develop and drive content strategy for Adobe’s enterprise solutions, products, and newproductlaunches, including narratives for key industries and personas. Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
Website Experience and Journeys:
Partner with web program managers, product SMEs, writers, and designers to shape how capabilities, benefits, features, and use cases come to life across product and solution pages on business .adobe.com.
Content Development:
Create clear, strategic creative briefs that synthesize industry trends, expert input,third-partyresearch,and internal messagingto guide the creation of content across formats and channels. Partner with our creativeteamsand subject matter experts to review content for accuracy, tone, and visual appeal.
Editorial:
Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content.
**Content Management & Enablement: **
Catalogue and distribute new content as it becomes available. Audit and identify gaps to inform content plans. Enable the broader marketing ecosystem to understand our strategy, available content, and usage. Use qualitative and quantitative data to continuallyrefine and optimize your content strategy.
Qualifications:
8+ years of Content Strategy or similar experience
B2B marketing experience desired
Ability to work withsenior stakeholders and build consensus across teams
Self-starter who initiates and completes projects with little to no direction
Proven success crafting compelling messages andassets
Experience marketingenterprise creative or customer experienceapplicationsis a plus but not required
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $94,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $144,800 - $209,600 │ In Washington, the pay range for this position is $127,100 - $183,975
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
P40
EMPLOYEE ROLE
Individual Contributor
Adobe Enterprise Marketing is seeking a Sr. Content Strategist to join our Portfolio & Solution Content Strategy Team, supportingproducts in our business productivity and brand visibility categories. This role shapes how our enterprise portfolio shows up in market; defining narratives, guiding content direction, a nd ensuring our content helps customers understand value, differentiation, and use cases across channels.
The ideal candidate combines critical thinking with strong communication skills, enabling them to align team members across the enterprise , provide clear direction to creative teams spanning multiple content formats, and translate complex offerings into compelling stories for web and campaign .
Key Responsibilities:
B2BContent Strategy:
Develop and drive content strategy for Adobe’s enterprise solutions, products, and newproductlaunches, including narratives for key industries and personas. Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
Website Experience and Journeys:
Partner with web program managers, product SMEs, writers, and designers to shape how capabilities, benefits, features, and use cases come to life across product and solution pages on business .adobe.com.
Content Development:
Create clear, strategic creative briefs that synthesize industry trends, expert input,third-partyresearch,and internal messagingto guide the creation of content across formats and channels. Partner with our creativeteamsand subject matter experts to review content for accuracy, tone, and visual appeal.
Editorial:
Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content.
**Content Management & Enablement: **
Catalogue and distribute new content as it becomes available. Audit and identify gaps to inform content plans. Enable the broader marketing ecosystem to understand our strategy, available content, and usage. Use qualitative and quantitative data to continuallyrefine and optimize your content strategy.
Qualifications:
8+ years of Content Strategy or similar experience
B2B marketing experience desired
Ability to work withsenior stakeholders and build consensus across teams
Self-starter who initiates and completes projects with little to no direction
Proven success crafting compelling messages andassets
Experience marketingenterprise creative or customer experienceapplicationsis a plus but not required
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $94,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $144,800 - $209,600 │ In Washington, the pay range for this position is $127,100 - $183,975
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .