Digital Account Manager
The COOL Company, New York, NY, United States
About The Role
At the COOL company, we’re redefining how businesses scale through AI‑powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward‑thinking brands to deliver smarter, faster, and more efficient performance marketing.
Challenges and Opportunities
The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients (growing to other clients), ensuring retention, growth, and measurable ROI.
You will combine data‑driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI‑driven automation and traditional performance marketing best practices.
Responsibilities and Duties
Campaign Management & Optimization
Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video
Monitor and optimize campaigns using the Company proprietary technology and native publisher platforms (Google, Meta, etc.)
Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI
Client Leadership & Communication
Act as the primary point of contact for assigned clients
Lead performance reviews, presenting clear insights tied to business outcomes
Translate complex performance data into actionable, client‑friendly narratives
Strategic Advisory
Analyze cross‑channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities
Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness)
Guide clients on budget allocation, channel mix, and scaling strategies
Cross‑Functional Collaboration
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution
Contribute to creative strategy and messaging aligned with performance insights
Ensure timelines, deliverables, and quality standards are consistently met
Revenue Growth & Retention
Identify opportunities to expand accounts through upselling and cross‑selling
Drive long‑term client retention through performance, trust, and strategic value
Support renewal conversations with data‑backed performance narratives
Qualifications
Digital Advertising Account Management Experience OR 2+ years in client‑facing digital marketing or performance marketing.
Client Management & Communication
Exceptional client‑facing communication skills (written and verbal)
Ability to present complex data in a clear, compelling, and actionable way
Experience leading performance reviews, QBRs, and strategy sessions
Account Growth & Revenue Mindset
Proven ability to identify upsell and cross‑sell opportunities
Strong understanding of retention strategies and client lifecycle management
Ability to align marketing performance with client business goals
Project & Campaign Management
Strong organizational and time‑management skills across multiple accounts
Ability to prioritize tasks, manage deadlines, and ensure flawless execution
Experience coordinating across internal teams (sales, creative, ad ops)
AI & Automation Adaptability
Comfort working with AI‑driven platforms and automation tools
Curiosity and adaptability in adopting emerging marketing technologies
Advertising Platforms
Proficiency in Google Ads (Search, Display, YouTube)
Experience with Meta Ads Manager
Data & Reporting Tools
Intermediate to advanced skills in Microsoft Excel and/or Google Sheets
Experience with Looker Studio
Creative & Web Basics (Preferred But Not Required)
Basic understanding of landing page UX and conversion rate optimization (CRO)
Working knowledge of ad creative specs and formats across channels
Collaboration & Project Management Tools
Familiarity with Slack, Microsoft Teams, Click‑up, or similar tools
Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM – 6:30 PM ET
Must have a player/coach mentality, willing to both execute and lead
Ability to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research‑minded, data‑informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and love of online culture
Thrives in a start‑up culture
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Paid Time Off
Company Holidays
401k
#J-18808-Ljbffr
At the COOL company, we’re redefining how businesses scale through AI‑powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward‑thinking brands to deliver smarter, faster, and more efficient performance marketing.
Challenges and Opportunities
The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients (growing to other clients), ensuring retention, growth, and measurable ROI.
You will combine data‑driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI‑driven automation and traditional performance marketing best practices.
Responsibilities and Duties
Campaign Management & Optimization
Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video
Monitor and optimize campaigns using the Company proprietary technology and native publisher platforms (Google, Meta, etc.)
Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI
Client Leadership & Communication
Act as the primary point of contact for assigned clients
Lead performance reviews, presenting clear insights tied to business outcomes
Translate complex performance data into actionable, client‑friendly narratives
Strategic Advisory
Analyze cross‑channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities
Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness)
Guide clients on budget allocation, channel mix, and scaling strategies
Cross‑Functional Collaboration
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution
Contribute to creative strategy and messaging aligned with performance insights
Ensure timelines, deliverables, and quality standards are consistently met
Revenue Growth & Retention
Identify opportunities to expand accounts through upselling and cross‑selling
Drive long‑term client retention through performance, trust, and strategic value
Support renewal conversations with data‑backed performance narratives
Qualifications
Digital Advertising Account Management Experience OR 2+ years in client‑facing digital marketing or performance marketing.
Client Management & Communication
Exceptional client‑facing communication skills (written and verbal)
Ability to present complex data in a clear, compelling, and actionable way
Experience leading performance reviews, QBRs, and strategy sessions
Account Growth & Revenue Mindset
Proven ability to identify upsell and cross‑sell opportunities
Strong understanding of retention strategies and client lifecycle management
Ability to align marketing performance with client business goals
Project & Campaign Management
Strong organizational and time‑management skills across multiple accounts
Ability to prioritize tasks, manage deadlines, and ensure flawless execution
Experience coordinating across internal teams (sales, creative, ad ops)
AI & Automation Adaptability
Comfort working with AI‑driven platforms and automation tools
Curiosity and adaptability in adopting emerging marketing technologies
Advertising Platforms
Proficiency in Google Ads (Search, Display, YouTube)
Experience with Meta Ads Manager
Data & Reporting Tools
Intermediate to advanced skills in Microsoft Excel and/or Google Sheets
Experience with Looker Studio
Creative & Web Basics (Preferred But Not Required)
Basic understanding of landing page UX and conversion rate optimization (CRO)
Working knowledge of ad creative specs and formats across channels
Collaboration & Project Management Tools
Familiarity with Slack, Microsoft Teams, Click‑up, or similar tools
Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM – 6:30 PM ET
Must have a player/coach mentality, willing to both execute and lead
Ability to juggle multiple projects concurrently and set and meet deadlines
Skilled at receiving and providing direct feedback
Collaborative mindset and great teamwork skills
Entrepreneurial & adaptable; great learning skills
Curious, research‑minded, data‑informed
Able to search for possible solutions and apply them
Creative confidence
Proactive communicator
A sense of humor and love of online culture
Thrives in a start‑up culture
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Paid Time Off
Company Holidays
401k
#J-18808-Ljbffr