Lead Gen Operator
Sedric, New York, NY, United States
Role Overview
The Lead Generation Operator owns the execution of multi-channel campaigns that generate qualified pipeline. This includes outbound, paid acquisition, and event-driven growth. The role is defined by output—measurable pipeline creation—not activity.
Core Responsibilities
Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing
Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution
Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns
What You’ll Do
Campaign Ownership
Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization
Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas
Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline
Continuously test messaging, channels, and audience segments to improve conversion rates and efficiency
Maintain clean targeting logic and CRM data to support accurate tracking, attribution, and reporting
AI-Driven Execution
Use AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets
Rapidly test variations at scale to improve response rates, conversion, and cost efficiency
Continuously identify new ways to automate workflows and increase output without sacrificing quality
Requirements
Hands‑on solid experience with outbound tools (Apollo, Clay, etc.) and paid platforms (Google Ads, LinkedIn Ads)
Proven ability to drive attendance and pipeline from webinars, events, or field marketing programs
Strong command of AI tools for content generation, campaign execution, and workflow automation
Profile
Operator mindset: executes fast, tests constantly, and improves systems
Comfortable owning a number (pipeline, CPL, conversion), not just tasks
High output, low ego, and accountable for results
What Success Looks Like
Key Outcomes
Consistent generation of qualified leads aligned with Ideal Customer Profile (ICP)
Measurable pipeline contribution across outbound, paid, and event channels
Improved conversion rates and reduced CAC over time
Compensation & Benefits
Salary: 95‑115K
Base salary subject to standard withholding and applicable taxes. In addition to base salary, the role includes the opportunity to receive equity based on the company’s plans and in accordance with the company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, Roth)
Life Insurance
Generous Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work
Wellness Resources
Stock Option Plan
#J-18808-Ljbffr
The Lead Generation Operator owns the execution of multi-channel campaigns that generate qualified pipeline. This includes outbound, paid acquisition, and event-driven growth. The role is defined by output—measurable pipeline creation—not activity.
Core Responsibilities
Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing
Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution
Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns
What You’ll Do
Campaign Ownership
Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization
Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas
Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline
Continuously test messaging, channels, and audience segments to improve conversion rates and efficiency
Maintain clean targeting logic and CRM data to support accurate tracking, attribution, and reporting
AI-Driven Execution
Use AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets
Rapidly test variations at scale to improve response rates, conversion, and cost efficiency
Continuously identify new ways to automate workflows and increase output without sacrificing quality
Requirements
Hands‑on solid experience with outbound tools (Apollo, Clay, etc.) and paid platforms (Google Ads, LinkedIn Ads)
Proven ability to drive attendance and pipeline from webinars, events, or field marketing programs
Strong command of AI tools for content generation, campaign execution, and workflow automation
Profile
Operator mindset: executes fast, tests constantly, and improves systems
Comfortable owning a number (pipeline, CPL, conversion), not just tasks
High output, low ego, and accountable for results
What Success Looks Like
Key Outcomes
Consistent generation of qualified leads aligned with Ideal Customer Profile (ICP)
Measurable pipeline contribution across outbound, paid, and event channels
Improved conversion rates and reduced CAC over time
Compensation & Benefits
Salary: 95‑115K
Base salary subject to standard withholding and applicable taxes. In addition to base salary, the role includes the opportunity to receive equity based on the company’s plans and in accordance with the company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, Roth)
Life Insurance
Generous Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work
Wellness Resources
Stock Option Plan
#J-18808-Ljbffr