Product Marketing Manager, Electrophysiology
Abbott, Austin, TX, United States
Product Marketing Manager, Electrophysiology
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to career development, a health investment plan, a strong retirement saving plan, tuition reimbursement, and a range of benefits recognized worldwide.
THE OPPORTUNITY
In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. We seek a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team in Austin, Texas as a Product Marketing Manager focused on the U.S. Market. This role will serve as a go‑to resource for the U.S. EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization, including upstream, R&D, finance, and operations.
What You’ll Do
Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
Create launch messaging, targeting, pricing, promotion, and translations for Go‑To‑Market business plans for the U.S.
Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
Engage with KOLs and top accounts to drive preference toward Abbott EP products.
Facilitate product lifecycle management of U.S. products and updates as needed.
Create local launch reporting, including metrics and target goal achievement.
Maintain problem‑solving and collaborative relationships with Marketing and Sales leadership, measured by 360 feedback and observation from the Director of U.S. EP Marketing.
Support IDN‑GPO acceptance and approval strategies, contract analysis and positioning strategies.
Explore and implement additional solutions to help drive strategic focus for the EP team.
Partner with third parties to align with business needs and elevate EP offerings, positioning Abbott EP as the primary solution.
Conduct product overviews for physicians and regional sales teams.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Perform other related duties and responsibilities as assigned.
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Required Qualifications
Education and Experience You’ll Bring
Bachelor’s degree.
Minimum 5+ years of experience working in healthcare, life sciences, or technology‑based products.
Experience with complex product portfolios in the medical device industry, strategic product planning, and commercial execution.
Experience working in a broader enterprise/cross‑division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast‑paced, changing environment.
Strong verbal and written communication skills.
Understanding of the technology and capabilities of the Division’s products, market, and customer dynamics.
Positive attitude, leadership, strong analytical and computer skills, and self‑motivation.
Ability to travel up to 15%, including internationally.
Preferred Qualifications
3+ years of marketing experience.
Prior mapping and/or sales experience.
MBA.
EEO Statement
Abbott is an Equal Opportunity Employer, committed to employee diversity.
#J-18808-Ljbffr
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to career development, a health investment plan, a strong retirement saving plan, tuition reimbursement, and a range of benefits recognized worldwide.
THE OPPORTUNITY
In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. We seek a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team in Austin, Texas as a Product Marketing Manager focused on the U.S. Market. This role will serve as a go‑to resource for the U.S. EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization, including upstream, R&D, finance, and operations.
What You’ll Do
Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
Create launch messaging, targeting, pricing, promotion, and translations for Go‑To‑Market business plans for the U.S.
Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
Engage with KOLs and top accounts to drive preference toward Abbott EP products.
Facilitate product lifecycle management of U.S. products and updates as needed.
Create local launch reporting, including metrics and target goal achievement.
Maintain problem‑solving and collaborative relationships with Marketing and Sales leadership, measured by 360 feedback and observation from the Director of U.S. EP Marketing.
Support IDN‑GPO acceptance and approval strategies, contract analysis and positioning strategies.
Explore and implement additional solutions to help drive strategic focus for the EP team.
Partner with third parties to align with business needs and elevate EP offerings, positioning Abbott EP as the primary solution.
Conduct product overviews for physicians and regional sales teams.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Perform other related duties and responsibilities as assigned.
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Required Qualifications
Education and Experience You’ll Bring
Bachelor’s degree.
Minimum 5+ years of experience working in healthcare, life sciences, or technology‑based products.
Experience with complex product portfolios in the medical device industry, strategic product planning, and commercial execution.
Experience working in a broader enterprise/cross‑division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast‑paced, changing environment.
Strong verbal and written communication skills.
Understanding of the technology and capabilities of the Division’s products, market, and customer dynamics.
Positive attitude, leadership, strong analytical and computer skills, and self‑motivation.
Ability to travel up to 15%, including internationally.
Preferred Qualifications
3+ years of marketing experience.
Prior mapping and/or sales experience.
MBA.
EEO Statement
Abbott is an Equal Opportunity Employer, committed to employee diversity.
#J-18808-Ljbffr