Manager, Upstream Marketing
Stryker Group, Columbia City, IN, United States
Stryker’s Upper Extremities division is committed to facilitating superior outcomes for our Shoulder Arthroplasty customers. Our business prioritizes enhancing clinical outcomes, streamlining complex procedures, and driving innovation through the adoption of advanced, industry-leading technologies.
In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty.
This position is based in our Columbia City, IN, Bloomington, MN, or Weston FL, with a hybrid occasional work from home flexibility. In this role, you will be required to travel up to 40% to domestic and international destinations.
What you will do
Develop, maintain, and leverage diverse networks for staying informed about competition.
Understand market positioning and strengths/weaknesses of key competitors.
Clearly articulate the value proposition to key stakeholders.
Surface new or unexpressed customer needs, leading to enabling technology program enhancements.
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs.
Focus product and service features and functions on the customer's critical success factors.
Prepare and deliver program updates to Upper Extremities leadership team: business reviews, marketing strategies, proposals, and recommendations.
Drive collaboration with global marketing teams to define enabling technology strategies.
Lead the NPI process from start to finish, engaging key divisional and enterprise stakeholders (R&D, finance, sales, operations, etc.) along the way.
Demonstrate ability of sales forecasting methods and tools.
Demonstrate ability to develop a pricing approach consistent with the marketing strategy and brand positioning.
Accurately forecast resource needs, including staffing and project expenses.
Create Project Charters, CERs, and Business Case Financial Models as applicable.
Develop personal relationships with surgeon key opinion leaders, strengthening engagement, collaboration, and alignment with the upper extremities business.
Propose objectives for clinical evidence generation and evaluate individual studies for alignment with evidence generation strategy.
Other key attributes
Responsible and accountable for actions promoting an environment that fosters personal growth and development.
Hold self to deliver high quality results with passion, energy, and drive to meet business priorities.
Mentor, develop, and inspire others.
Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.
Required
Bachelor’s degree
8+ years of work experience
Medical device marketing or sales experience
New product development experience
Partner or collaborate with R&D and other cross-functional businesses
Excellent presentation and interpersonal communication skills
Experience with executive-level presentations - great story-telling abilities
Experience building compelling presentations and dashboards
Business Case Financial Models
Preferred
MBA
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Professional experience in clinical settings and operating room environments
Previous experience with shoulder arthroplasty or enabling technologies.
Upper Extremities experience is a plus
Enabling technologies, surgical navigation or robotics is a plus
Working with Shoulder or Mako experience is highly desirable
United States of America Pay Ranges
USN : $118,000 - $196,700 USD Annual
US5 : $123,900 - $206,500 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
#J-18808-Ljbffr
In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty.
This position is based in our Columbia City, IN, Bloomington, MN, or Weston FL, with a hybrid occasional work from home flexibility. In this role, you will be required to travel up to 40% to domestic and international destinations.
What you will do
Develop, maintain, and leverage diverse networks for staying informed about competition.
Understand market positioning and strengths/weaknesses of key competitors.
Clearly articulate the value proposition to key stakeholders.
Surface new or unexpressed customer needs, leading to enabling technology program enhancements.
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs.
Focus product and service features and functions on the customer's critical success factors.
Prepare and deliver program updates to Upper Extremities leadership team: business reviews, marketing strategies, proposals, and recommendations.
Drive collaboration with global marketing teams to define enabling technology strategies.
Lead the NPI process from start to finish, engaging key divisional and enterprise stakeholders (R&D, finance, sales, operations, etc.) along the way.
Demonstrate ability of sales forecasting methods and tools.
Demonstrate ability to develop a pricing approach consistent with the marketing strategy and brand positioning.
Accurately forecast resource needs, including staffing and project expenses.
Create Project Charters, CERs, and Business Case Financial Models as applicable.
Develop personal relationships with surgeon key opinion leaders, strengthening engagement, collaboration, and alignment with the upper extremities business.
Propose objectives for clinical evidence generation and evaluate individual studies for alignment with evidence generation strategy.
Other key attributes
Responsible and accountable for actions promoting an environment that fosters personal growth and development.
Hold self to deliver high quality results with passion, energy, and drive to meet business priorities.
Mentor, develop, and inspire others.
Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.
Required
Bachelor’s degree
8+ years of work experience
Medical device marketing or sales experience
New product development experience
Partner or collaborate with R&D and other cross-functional businesses
Excellent presentation and interpersonal communication skills
Experience with executive-level presentations - great story-telling abilities
Experience building compelling presentations and dashboards
Business Case Financial Models
Preferred
MBA
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Professional experience in clinical settings and operating room environments
Previous experience with shoulder arthroplasty or enabling technologies.
Upper Extremities experience is a plus
Enabling technologies, surgical navigation or robotics is a plus
Working with Shoulder or Mako experience is highly desirable
United States of America Pay Ranges
USN : $118,000 - $196,700 USD Annual
US5 : $123,900 - $206,500 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
#J-18808-Ljbffr