Director, Partner Marketing Remote, United States - Marketing
Socotra, Inc., Denver, CO, United States
What You'll Do
Avalara is seeking a strong marketing leader to own the strategy, performance, and optimization of our to-partner marketing motion — driving engagement, enablement, and pipeline through direct partner-facing messaging and campaigns.
This role plays a critical part in scaling how Avalara communicates with and activates its critical partner ecosystem. You will define how we engage partners through persona-based, solution-oriented messaging that enables them to sell, co-market, and generate demand effectively.
Partner Marketing sits at the intersection of Marketing, Sales, and Partnerships. In this role, you will partner closely with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to ensure that partner communications, campaigns, and programs are aligned to business priorities and revenue opportunity.
This is a highly strategic role focused on turning partner engagement into pipeline. You will use data, AI, and GTM insights to build scalable programs that drive partner activation, improve conversion, and increase partner‑sourced revenue.
#LI-Remote
What Your Responsibilities Will Be
Partner GTM Strategy & Messaging
Own the strategy for how Avalara markets to partners, including segmentation, persona definition, and messaging frameworks
Develop solution-oriented messaging that enables partners to understand, position, and sell Avalara offerings
Partner with Product Marketing and Alliances to ensure messaging reflects product value, partner needs, and market opportunity
Campaign Strategy (To Partner Motion)
Define and prioritize partner‑facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity
Build programs that activate partners through education, enablement, and co‑selling readiness
Ensure campaigns are tailored to partner personas (e.g., ISVs, SIs, resellers) and aligned to their GTM models
Campaign Execution
Lead execution of partner‑facing campaigns across channels (email, webinars, partner portals, field, and digital)
Balance net‑new partner programs with optimization of in‑market motions to improve engagement and conversion
Ensure consistent, high‑quality partner communications that are timely, relevant, and actionable
Channel Strategy & Execution
Define how partner‑facing channels are used to drive engagement, activation, and pipeline contribution
Collaborate with Ops and channel teams to ensure partner communications, lead flow, and campaign assets are delivered effectively
Continuously refine partner engagement strategy based on performance signals, partner feedback, and conversion metrics
Team Leadership & Partner Channel Performance
Lead and grow a high‑performing Partner Marketing team focused on partner activation and pipeline contribution
Drive funnel accountability across direct and indirect partner performance as it pertains to partner engagement metrics
Optimize team workflows, campaign prioritization, and operational efficiency to improve ROI and scalability
Cross‑Functional Alignment & Visibility
Partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to align strategy, execution, and forecasting
Serve as the marketing counterpart to partner leadership, ensuring clarity on priorities, messaging, and pipeline targets
What You’ll Need To Be Successful
12–15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy
Proven success building partner‑facing campaigns that drive engagement, enablement, and pipeline
Strong expertise in persona‑based messaging, solution positioning, and GTM storytelling
Experience working across Alliances, Partner Sales, Revenue Marketing, and Product Marketing
Familiarity with tools such as Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms
AI fluency to scale content creation, personalization, and campaign optimization
Strong leadership presence and ability to influence cross‑functional stakeholders
Comfortable operating in a fast‑paced, matrixed environment with shared accountability
Pay Range Details:
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $153,300 - $252,900 [annually]
Washington $169,400 - $279,600 [annually]
California $153,300 - $306,300 [annually]
NYC $169,400 - $306,300 [annually]
Avalara is an AI‑first Company
AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
#J-18808-Ljbffr
Avalara is seeking a strong marketing leader to own the strategy, performance, and optimization of our to-partner marketing motion — driving engagement, enablement, and pipeline through direct partner-facing messaging and campaigns.
This role plays a critical part in scaling how Avalara communicates with and activates its critical partner ecosystem. You will define how we engage partners through persona-based, solution-oriented messaging that enables them to sell, co-market, and generate demand effectively.
Partner Marketing sits at the intersection of Marketing, Sales, and Partnerships. In this role, you will partner closely with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to ensure that partner communications, campaigns, and programs are aligned to business priorities and revenue opportunity.
This is a highly strategic role focused on turning partner engagement into pipeline. You will use data, AI, and GTM insights to build scalable programs that drive partner activation, improve conversion, and increase partner‑sourced revenue.
#LI-Remote
What Your Responsibilities Will Be
Partner GTM Strategy & Messaging
Own the strategy for how Avalara markets to partners, including segmentation, persona definition, and messaging frameworks
Develop solution-oriented messaging that enables partners to understand, position, and sell Avalara offerings
Partner with Product Marketing and Alliances to ensure messaging reflects product value, partner needs, and market opportunity
Campaign Strategy (To Partner Motion)
Define and prioritize partner‑facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity
Build programs that activate partners through education, enablement, and co‑selling readiness
Ensure campaigns are tailored to partner personas (e.g., ISVs, SIs, resellers) and aligned to their GTM models
Campaign Execution
Lead execution of partner‑facing campaigns across channels (email, webinars, partner portals, field, and digital)
Balance net‑new partner programs with optimization of in‑market motions to improve engagement and conversion
Ensure consistent, high‑quality partner communications that are timely, relevant, and actionable
Channel Strategy & Execution
Define how partner‑facing channels are used to drive engagement, activation, and pipeline contribution
Collaborate with Ops and channel teams to ensure partner communications, lead flow, and campaign assets are delivered effectively
Continuously refine partner engagement strategy based on performance signals, partner feedback, and conversion metrics
Team Leadership & Partner Channel Performance
Lead and grow a high‑performing Partner Marketing team focused on partner activation and pipeline contribution
Drive funnel accountability across direct and indirect partner performance as it pertains to partner engagement metrics
Optimize team workflows, campaign prioritization, and operational efficiency to improve ROI and scalability
Cross‑Functional Alignment & Visibility
Partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to align strategy, execution, and forecasting
Serve as the marketing counterpart to partner leadership, ensuring clarity on priorities, messaging, and pipeline targets
What You’ll Need To Be Successful
12–15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy
Proven success building partner‑facing campaigns that drive engagement, enablement, and pipeline
Strong expertise in persona‑based messaging, solution positioning, and GTM storytelling
Experience working across Alliances, Partner Sales, Revenue Marketing, and Product Marketing
Familiarity with tools such as Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms
AI fluency to scale content creation, personalization, and campaign optimization
Strong leadership presence and ability to influence cross‑functional stakeholders
Comfortable operating in a fast‑paced, matrixed environment with shared accountability
Pay Range Details:
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
Colorado $153,300 - $252,900 [annually]
Washington $169,400 - $279,600 [annually]
California $153,300 - $306,300 [annually]
NYC $169,400 - $306,300 [annually]
Avalara is an AI‑first Company
AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
#J-18808-Ljbffr