Digital Marketing Specialist - Onsite Role - Houston, TX
Flexible Lifeline Systems, Houston, TX, United States
Flexible Lifeline Systems is seeking a Digital Marketing Specialist focused on digital marketing strategies, digital content creation, and CRM to join a growing marketing team. The role combines subject matter expertise with the ability to execute numerous tasks and projects.
We are located in North Houston. This is an on‑site role.
This position is
not eligible for visa sponsorship
and applicants must be authorized to work for any employer in the U.S. without sponsorship.
Why you will enjoy working in this role
It is the perfect opportunity for someone with a passion for digital marketing who wants to make an impact. We are looking for someone to own, lead and scale our digital marketing efforts as part of a marketing team.
Scope of Responsibilities
SEM : Ability to lead, develop, implement, and then expand (based on ROI) a paid search program. The SEM strategy is expected to be a component of a larger integrated marketing campaign as well as a standalone and ongoing program.
SEO & LLM Optimization : Ability to lead the development and execution of strategies to increase top‑10 keyword rankings and brand visibility within AI‑generated responses (LLM Optimization). This includes auditing content for answer engine compatibility, optimizing for search volume, and managing inbound/outbound linking to build authority across traditional and generative search platforms.
Website Editing and Content Creation : While the role focuses on SEM, SEO, and LLM, we are looking for someone with broader experience to support website development, edits, and other ad‑hoc digital marketing areas as needed.
Lead Generation : It is expected that SEM, SEO, and AEO will be the primary drivers of generating MQLs and SQLs. The Specialist will be responsible for implementing tactical plans to deliver the maximum number of quality leads that convert to sales funnel opportunities and revenue.
Tactic level expertise : This role will be the subject matter expert for SEM, SEO, AEO, website maintenance and development. Experienced in preparing monthly, quarterly and yearly KPI reports on digital marketing efforts.
Requirements
SEM & SEO experience within a B2B marketing environment
– Experience with brands that have a solution‑based go‑to‑market strategy including high‑value technical hardware/equipment + service with a sector/industry concentration.
Martech familiarity
– Comfortable working with tracking data analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.
Capability building, backed by results
– Candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.
Additionally, candidates must possess:
5+ years in paid search campaigns such as Google Ads and Bing Ads.
5+ years in SEO optimization strategies.
2+ years in LLM Optimization for Google AI, ChatGPT, Gemini.
3+ years implementing SEO & SEM plans for high‑value B2B solutions.
3+ years of WordPress or related content management systems (CMS).
3+ years in Digital Analysis & Reporting.
3+ years experience with Project Management tools.
Key Performance Indicators
CPC
CPL
CPA
LLM SEO
% keywords in top 10
Marketing Qualified Leads (MQL)
Sales Qualified Leads (SQLs)/Opportunities
Funnel opportunity revenue
Marketing generated revenue
Compensation & Benefits
Competitive base salary ($65,000–$75,000)
401(k)
Comprehensive healthcare benefits
Vacation / PTO
Physical Demands
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear, sit, climb, balance, stoop, kneel and crouch. The employee frequently is required to work on a computer, operate standard office equipment, stand, walk, use hands to finger, handle or feel, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Equal Opportunity Employer
Flexible Lifeline Systems, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, age, sex, disability, marital or veteran status, place of national origin or other categories protected by law.
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We are located in North Houston. This is an on‑site role.
This position is
not eligible for visa sponsorship
and applicants must be authorized to work for any employer in the U.S. without sponsorship.
Why you will enjoy working in this role
It is the perfect opportunity for someone with a passion for digital marketing who wants to make an impact. We are looking for someone to own, lead and scale our digital marketing efforts as part of a marketing team.
Scope of Responsibilities
SEM : Ability to lead, develop, implement, and then expand (based on ROI) a paid search program. The SEM strategy is expected to be a component of a larger integrated marketing campaign as well as a standalone and ongoing program.
SEO & LLM Optimization : Ability to lead the development and execution of strategies to increase top‑10 keyword rankings and brand visibility within AI‑generated responses (LLM Optimization). This includes auditing content for answer engine compatibility, optimizing for search volume, and managing inbound/outbound linking to build authority across traditional and generative search platforms.
Website Editing and Content Creation : While the role focuses on SEM, SEO, and LLM, we are looking for someone with broader experience to support website development, edits, and other ad‑hoc digital marketing areas as needed.
Lead Generation : It is expected that SEM, SEO, and AEO will be the primary drivers of generating MQLs and SQLs. The Specialist will be responsible for implementing tactical plans to deliver the maximum number of quality leads that convert to sales funnel opportunities and revenue.
Tactic level expertise : This role will be the subject matter expert for SEM, SEO, AEO, website maintenance and development. Experienced in preparing monthly, quarterly and yearly KPI reports on digital marketing efforts.
Requirements
SEM & SEO experience within a B2B marketing environment
– Experience with brands that have a solution‑based go‑to‑market strategy including high‑value technical hardware/equipment + service with a sector/industry concentration.
Martech familiarity
– Comfortable working with tracking data analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.
Capability building, backed by results
– Candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.
Additionally, candidates must possess:
5+ years in paid search campaigns such as Google Ads and Bing Ads.
5+ years in SEO optimization strategies.
2+ years in LLM Optimization for Google AI, ChatGPT, Gemini.
3+ years implementing SEO & SEM plans for high‑value B2B solutions.
3+ years of WordPress or related content management systems (CMS).
3+ years in Digital Analysis & Reporting.
3+ years experience with Project Management tools.
Key Performance Indicators
CPC
CPL
CPA
LLM SEO
% keywords in top 10
Marketing Qualified Leads (MQL)
Sales Qualified Leads (SQLs)/Opportunities
Funnel opportunity revenue
Marketing generated revenue
Compensation & Benefits
Competitive base salary ($65,000–$75,000)
401(k)
Comprehensive healthcare benefits
Vacation / PTO
Physical Demands
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk, hear, sit, climb, balance, stoop, kneel and crouch. The employee frequently is required to work on a computer, operate standard office equipment, stand, walk, use hands to finger, handle or feel, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Equal Opportunity Employer
Flexible Lifeline Systems, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, age, sex, disability, marital or veteran status, place of national origin or other categories protected by law.
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