Marketing Manager
Gartner, Irving, TX, United States
We are seeking an innovative, commercially driven global Marketing Manager to lead, formulate and execute marketing campaigns for Gartner conferences that drives Conference attendee revenue. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self‑service registrations or qualified sales leads that result in paid registrations. An ability to understand business roles and utilize this knowledge to develop engaging, value‑based messaging and multi‑channel marketing approaches is required. This individual will work closely with the conference program management, conference marketing portfolio lead and client‑facing sales and service delivery associates to achieve or exceed conference registrations for assigned volume and revenue goals.
What you will do:
Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees
Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
Creating value‑based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels
Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
Leveraging Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
Defining and executing campaigns aligned with buyer journey - from lead acquisition to registration, leveraging re‑targeting efforts to maximize overall engagement
Improving sales teams' ability to authentically engage with segments through easy‑to‑absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools
Cultivate and execute on program‑specific promotional opportunities (conferences, co‑branding partnerships, etc.) that help to generate leads and build sales pipelines
Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion
What you will need:
Metrics‑driven and insatiably curious with a minimum of 5+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
Bachelor's degree preferred
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data‑driven and analytical; experience with Google Analytics a plus
Great interpersonal, collaborative and communication skills
Email marketing, with marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
SEO/SEM
Web content creation and content management skills; experience with Adobe Experience Manager a plus
Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
Willingness to travel minimum 10% per year both regionally and internationally
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market‑leading benefit programs including generous PTO, a 401(k) match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
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What you will do:
Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees
Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments
Creating value‑based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels
Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
Leveraging Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
Defining and executing campaigns aligned with buyer journey - from lead acquisition to registration, leveraging re‑targeting efforts to maximize overall engagement
Improving sales teams' ability to authentically engage with segments through easy‑to‑absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools
Cultivate and execute on program‑specific promotional opportunities (conferences, co‑branding partnerships, etc.) that help to generate leads and build sales pipelines
Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly
Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders
Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion
What you will need:
Metrics‑driven and insatiably curious with a minimum of 5+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
Bachelor's degree preferred
Exceptional project management skills
Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
Data‑driven and analytical; experience with Google Analytics a plus
Great interpersonal, collaborative and communication skills
Email marketing, with marketing automation experience such as Eloqua or similar
Experience with fundamental principles of design
SEO/SEM
Web content creation and content management skills; experience with Adobe Experience Manager a plus
Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
Willingness to travel minimum 10% per year both regionally and internationally
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market‑leading benefit programs including generous PTO, a 401(k) match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
#J-18808-Ljbffr