Marketing Manager Wholesale
PUMA Group, Somerville, MA, United States
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.
YOUR MISSION
Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels
Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on‑brand, commercially relevant marketing plans that ultimately drive demand for PUMA product.
Partner with cross‑functional marketing team members in creative services, visual experience and media to develop integrated omni‑channel marketing plans
Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.
Support the marketing leadership team on all aspects of the Go‑To‑Market process.
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts
Work cross‑functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.
Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business.
YOUR TALENT
2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
Hands‑on experience working with major wholesale retailers and digital marketplaces, including Amazon
Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell‑through goals
Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance
Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred
Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps
Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast‑paced environment
Strong communication and relationship‑management skills, both internal and external
Highly organized, detail‑oriented, and action‑oriented with a strong execution mindset
Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus
The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits.
(Benefit Summary Corporate)
Pay may vary depending on job‑related knowledge, skills, and experience.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran‑status, or any other characteristic protected by applicable federal, state or local law.
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YOUR MISSION
Responsible for managing the marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels
Increase PUMA brand visibility, consideration and desirability by developing and executing compelling, on‑brand, commercially relevant marketing plans that ultimately drive demand for PUMA product.
Partner with cross‑functional marketing team members in creative services, visual experience and media to develop integrated omni‑channel marketing plans
Work with collaboration partners, agencies, and freelance relationships as needed to achieve business goals.
Support the marketing leadership team on all aspects of the Go‑To‑Market process.
Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
Develop and manage brand activation strategies including paid media, events and sponsorships that are tied to regional initiatives and the key accounts
Work cross‑functionally throughout the organization with sales, merchandising and marketing to effectively develop and manage campaigns that tell brand stories and generate sales.
Stay current with consumer trends as it relates to social and retail behaviors to develop and implement relevant and effective marketing programs, which grow the PUMA brand and business.
YOUR TALENT
2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
Hands‑on experience working with major wholesale retailers and digital marketplaces, including Amazon
Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell‑through goals
Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance
Working knowledge of Amazon Ads platforms (e.g., Sponsored Ads, DSP) or other retailer media networks is strongly preferred
Ability to interpret media and performance reporting to provide clear insights, recommendations, and recaps
Experience managing multiple accounts, timelines, and stakeholders simultaneously in a fast‑paced environment
Strong communication and relationship‑management skills, both internal and external
Highly organized, detail‑oriented, and action‑oriented with a strong execution mindset
Proficiency in Microsoft PowerPoint and Excel; experience with reporting dashboards and retailer media reporting tools is a plus
The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits.
(Benefit Summary Corporate)
Pay may vary depending on job‑related knowledge, skills, and experience.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran‑status, or any other characteristic protected by applicable federal, state or local law.
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