Marketing Senior Specialist
Boston Medical Center (BMC), Boston, MA, United States
Overview
The Marketing Senior Specialist is a core member of the Marketing and Communications team at Boston Medical Center Health System (BMCHS). The ideal candidate has demonstrable experience developing and managing provider- and patient-focused campaigns leveraging relevant channels and tactics (i.e., Doximity, paid media, digital marketing). The role focuses on developing and managing referral pipeline strategies and driving patient volume goals. The Marketing Senior Specialist reports to the Director of Marketing and works closely with the Director to create and execute strategic, data-driven marketing plans designed to achieve key business objectives and impact hospital revenue, with an emphasis on provider referrals and patient volume.
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that aims to transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. BMCHS offers a range of benefits, competitive pay, and well-being resources. BMCHS is recognized for workplace excellence and inclusivity.
Responsibilities
Lead provider-focused reputation and referral-building campaigns and strategies utilizing provider-centric platforms like Doximity.
Strategically develop, project manage and execute multichannel (digital, print, events) marketing campaigns with a focus on provider engagement and driving patient referrals within specific specialties.
Lead and execute annual U.S. News & World Report voting campaigns.
Support and expand efforts building relationships with community health centers to strengthen the system referral network.
Lead and partner with the team (creative, digital, social, email, media, etc.) on campaign creative development and execution.
Conduct market research and analyze trends to understand referring physician motivations, beliefs and behaviors, and the competitive landscape to inform campaign outreach, planning and execution.
Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand and engage provider audiences.
Explore new communication channels and engagement strategies to reach all audience segments.
Develop strategies to increase patient and referring physician loyalty and engagement with BMCHS to maximize patient retention and referrals.
Adhere to all of BMC’s RESPECT behavioral standards.
Note : The statements above describe the general nature and level of work and are not intended to be an exhaustive list of duties and responsibilities.
Qualifications
Education
Bachelor’s in Communication, Marketing (or related field) required; Master’s preferred.
Experience
6-8 years of relevant marketing and communications experience required.
Healthcare Experience
Healthcare experience preferred.
Knowledge and Skills
Demonstrable experience utilizing digital, provider-centric channels like Doximity.
Proven experience developing and executing integrated marketing strategies and multimedia campaigns.
Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders.
Proven experience developing plans and strategies to effectively reach referring physicians.
Experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects (print collateral, videos, landing pages, social media campaigns).
Experience developing email marketing, social media and newsletter strategies.
Media buying and advertising experience preferred.
Proven digital and content marketing background.
Exceptional project management and strong writing, presentation, and communication skills.
Experience with data analysis and turning insights into action.
Strategic thinking with strong business acumen.
Experience using marketing systems/channels such as Airtable, Adobe, social media advertising, and Google Analytics/Piwik.
Bilingual preferred.
Certificates, Licenses, Registrations
None required.
Compensation
Compensation Range
$78,000.00 – $113,000.00
This range is based on the minimum job qualifications; actual offers consider education, experience, skills, and certifications/licensures as they relate to position requirements, internal equity, and market competitiveness. BMCHS offers comprehensive benefits, including medical, dental, vision, and other offerings; discretionary bonuses; 403(b) matching; paid time off; and wellness resources.
Note : This range is based on Boston-area data and may be modified based on geographic location.
Equal Opportunity
Equal Opportunity Employer/Disabled/Veterans
According to the FTC, there has been a rise in employment offer scams. Our current job openings are listed on our website and applications are received only through our website. We do not ask or require downloads of any applications, or offer job offers over text messages or social media. We do not ask individuals to purchase equipment for or prior to employment.
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The Marketing Senior Specialist is a core member of the Marketing and Communications team at Boston Medical Center Health System (BMCHS). The ideal candidate has demonstrable experience developing and managing provider- and patient-focused campaigns leveraging relevant channels and tactics (i.e., Doximity, paid media, digital marketing). The role focuses on developing and managing referral pipeline strategies and driving patient volume goals. The Marketing Senior Specialist reports to the Director of Marketing and works closely with the Director to create and execute strategic, data-driven marketing plans designed to achieve key business objectives and impact hospital revenue, with an emphasis on provider referrals and patient volume.
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that aims to transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. BMCHS offers a range of benefits, competitive pay, and well-being resources. BMCHS is recognized for workplace excellence and inclusivity.
Responsibilities
Lead provider-focused reputation and referral-building campaigns and strategies utilizing provider-centric platforms like Doximity.
Strategically develop, project manage and execute multichannel (digital, print, events) marketing campaigns with a focus on provider engagement and driving patient referrals within specific specialties.
Lead and execute annual U.S. News & World Report voting campaigns.
Support and expand efforts building relationships with community health centers to strengthen the system referral network.
Lead and partner with the team (creative, digital, social, email, media, etc.) on campaign creative development and execution.
Conduct market research and analyze trends to understand referring physician motivations, beliefs and behaviors, and the competitive landscape to inform campaign outreach, planning and execution.
Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand and engage provider audiences.
Explore new communication channels and engagement strategies to reach all audience segments.
Develop strategies to increase patient and referring physician loyalty and engagement with BMCHS to maximize patient retention and referrals.
Adhere to all of BMC’s RESPECT behavioral standards.
Note : The statements above describe the general nature and level of work and are not intended to be an exhaustive list of duties and responsibilities.
Qualifications
Education
Bachelor’s in Communication, Marketing (or related field) required; Master’s preferred.
Experience
6-8 years of relevant marketing and communications experience required.
Healthcare Experience
Healthcare experience preferred.
Knowledge and Skills
Demonstrable experience utilizing digital, provider-centric channels like Doximity.
Proven experience developing and executing integrated marketing strategies and multimedia campaigns.
Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders.
Proven experience developing plans and strategies to effectively reach referring physicians.
Experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects (print collateral, videos, landing pages, social media campaigns).
Experience developing email marketing, social media and newsletter strategies.
Media buying and advertising experience preferred.
Proven digital and content marketing background.
Exceptional project management and strong writing, presentation, and communication skills.
Experience with data analysis and turning insights into action.
Strategic thinking with strong business acumen.
Experience using marketing systems/channels such as Airtable, Adobe, social media advertising, and Google Analytics/Piwik.
Bilingual preferred.
Certificates, Licenses, Registrations
None required.
Compensation
Compensation Range
$78,000.00 – $113,000.00
This range is based on the minimum job qualifications; actual offers consider education, experience, skills, and certifications/licensures as they relate to position requirements, internal equity, and market competitiveness. BMCHS offers comprehensive benefits, including medical, dental, vision, and other offerings; discretionary bonuses; 403(b) matching; paid time off; and wellness resources.
Note : This range is based on Boston-area data and may be modified based on geographic location.
Equal Opportunity
Equal Opportunity Employer/Disabled/Veterans
According to the FTC, there has been a rise in employment offer scams. Our current job openings are listed on our website and applications are received only through our website. We do not ask or require downloads of any applications, or offer job offers over text messages or social media. We do not ask individuals to purchase equipment for or prior to employment.
#J-18808-Ljbffr