Account Based Marketing Specialist
Remote, Houston, TX, United States
Role Overview
Remote is looking for a data‑driven
Account‑Based Marketing (ABM) Specialist
to lead our paid acquisition strategy for high‑value target accounts. This role focuses on scaling our presence across
Employer of Record (EOR) ,
Contractor Management , and
Global Payroll
services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid‑market and enterprise customers.
Key Responsibilities
Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within the ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.
Intent‑Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.
Multi‑Channel Management: Develop and implement search and social strategies, including audience targeting (first‑, second‑, and third‑party data) and sizing recommendations.
Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep‑dive health checks, and ongoing A/B testing of text ads and creative formats.
Channel Specifics: Manage high‑match‑rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first‑party contact integration.
Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms such as Gartner Digital Markets (GDM) to improve brand awareness and conversion rate.
Sales Collaboration: Align paid strategies with Sales to orchestrate approach, providing specialized landing pages and account‑specific support.
Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM.
Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.
Qualifications
Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta Ads Manager, and LinkedIn Campaign Manager.
Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data‑driven decision‑making.
Compensation
Annual salary range: $100,000—$125,000 USD.
Benefits
Work from anywhere
Flexible paid time off
Flexible working hours (our culture is asynchronous)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in‑person social events or co‑working spaces
EEO Statement
Remote is an equal‑employment‑opportunity employer. We encourage applicants of all backgrounds, genders, sexual orientations, ages, abilities, and identities to apply. We provide accommodations upon request and ask that any applicant needing an accommodation informs their recruiter.
#J-18808-Ljbffr
Remote is looking for a data‑driven
Account‑Based Marketing (ABM) Specialist
to lead our paid acquisition strategy for high‑value target accounts. This role focuses on scaling our presence across
Employer of Record (EOR) ,
Contractor Management , and
Global Payroll
services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid‑market and enterprise customers.
Key Responsibilities
Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within the ABM platform, including precise exclusion lists for existing customers, prospects, and competitors.
Intent‑Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts.
Multi‑Channel Management: Develop and implement search and social strategies, including audience targeting (first‑, second‑, and third‑party data) and sizing recommendations.
Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep‑dive health checks, and ongoing A/B testing of text ads and creative formats.
Channel Specifics: Manage high‑match‑rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first‑party contact integration.
Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms such as Gartner Digital Markets (GDM) to improve brand awareness and conversion rate.
Sales Collaboration: Align paid strategies with Sales to orchestrate approach, providing specialized landing pages and account‑specific support.
Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM.
Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas.
Qualifications
Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
Technical Proficiency: Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta Ads Manager, and LinkedIn Campaign Manager.
Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data‑driven decision‑making.
Compensation
Annual salary range: $100,000—$125,000 USD.
Benefits
Work from anywhere
Flexible paid time off
Flexible working hours (our culture is asynchronous)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in‑person social events or co‑working spaces
EEO Statement
Remote is an equal‑employment‑opportunity employer. We encourage applicants of all backgrounds, genders, sexual orientations, ages, abilities, and identities to apply. We provide accommodations upon request and ask that any applicant needing an accommodation informs their recruiter.
#J-18808-Ljbffr