Social Media and Channel Manager (Marketing)/Career Opportunity
Chautauqua Institution, Jamestown, NY, United States
Social Media and Channel Manager (Marketing)
Location: Chautauqua Institution main campus, Chautauqua, New York.
Salary: $62,350 - $65,000 per year.
Job Category: Marketing. Full‑time, on‑site.
Responsibilities
Develop and implement annual and seasonal strategies for all social channels aligned with Chautauqua’s mission and audience segments.
Create original written, visual, and short‑form video content optimized for each platform.
Serve as the brand storyteller across digital platforms, crafting narratives that elevate Chautauqua’s programming, people, community, and national relevance.
Manage Chautauqua’s YouTube channel, curating playlists, collaborating on video concepts, and optimizing content for discovery and retention.
Develop on‑grounds social activation concepts that encourage participation, sharing, and audience interaction during the Summer Assembly and special events.
Identify trends, conversations, and cultural moments that create opportunities for relevant engagement.
Partner with the video production team to identify YouTube opportunities and ensure content is optimized for platform‑specific engagement.
Work closely with marketing, communications, advancement, and program teams to plan campaigns that meet institutional goals.
Provide editorial guidance on digital storytelling, ensuring brand voice, accuracy, and accessibility across platforms.
Oversee daily channel management, publishing, and scheduling across platforms.
Monitor and respond to online conversations, engaging with audiences to strengthen relationships and resolve patron concerns.
Provide on‑site coverage of major events, capturing content in real time and engaging audiences across platforms.
Identify and execute opportunities for user‑generated content, creator collaborations, contests, and experiential social moments on the grounds.
Cultivate digital communities around Chautauqua’s programs and values.
Establish KPIs for each channel and monitor performance.
Produce regular reports and insights to inform strategy and recommend adjustments.
Utilize A/B testing and analytics tools to continuously improve content effectiveness.
Qualifications
Bachelor’s degree in marketing, journalism, or a related field, or equivalent experience.
Minimum of one year managing multiple social media channels, including developing content strategies and managing paid social media marketing.
Demonstrated history of managing multiple social channels.
Exceptional writing and editing skills, with keen attention to detail, strong news judgment, and proven ability to communicate clearly and concisely.
Deep understanding of internet culture and major social media platforms, and expertise in leveraging those platforms to reach audiences.
Ability to craft engaging content (paid and organic) that aligns with customer trends and market changes to interest and engage target markets.
Initiative to learn new skills, programs, and platforms quickly and independently.
Using data and metrics to measure ROI and determine enhancements on campaigns.
Experience with Facebook Business Manager or Suite, Facebook Ads Manager, SproutSocial, or other management tools.
Photography and video production skills; familiarity with YouTube Creative Studio.
Proficiency with Adobe Creative Cloud suite, especially InDesign, Photoshop, and Acrobat.
Understanding of visual communication and design fundamentals (composition and color).
Proficiency in AP style.
Benefits
Compensation starts at $62,350 - $65,000 annual. Benefits include health, dental, vision insurance, life insurance, wellness incentives, employee assistance program, supplemental life insurance, long‑term disability options, and a retirement plan with 6% employer contribution after the designated service period. Flexible spending/health savings account options are also available.
Equal Opportunity Employer
Chautauqua Institution is an equal‑opportunity employer. We welcome applicants from all backgrounds and are committed to equitable hiring practices. Applicants will not be discriminated against based on any status protected under federal, state, or local law.
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Location: Chautauqua Institution main campus, Chautauqua, New York.
Salary: $62,350 - $65,000 per year.
Job Category: Marketing. Full‑time, on‑site.
Responsibilities
Develop and implement annual and seasonal strategies for all social channels aligned with Chautauqua’s mission and audience segments.
Create original written, visual, and short‑form video content optimized for each platform.
Serve as the brand storyteller across digital platforms, crafting narratives that elevate Chautauqua’s programming, people, community, and national relevance.
Manage Chautauqua’s YouTube channel, curating playlists, collaborating on video concepts, and optimizing content for discovery and retention.
Develop on‑grounds social activation concepts that encourage participation, sharing, and audience interaction during the Summer Assembly and special events.
Identify trends, conversations, and cultural moments that create opportunities for relevant engagement.
Partner with the video production team to identify YouTube opportunities and ensure content is optimized for platform‑specific engagement.
Work closely with marketing, communications, advancement, and program teams to plan campaigns that meet institutional goals.
Provide editorial guidance on digital storytelling, ensuring brand voice, accuracy, and accessibility across platforms.
Oversee daily channel management, publishing, and scheduling across platforms.
Monitor and respond to online conversations, engaging with audiences to strengthen relationships and resolve patron concerns.
Provide on‑site coverage of major events, capturing content in real time and engaging audiences across platforms.
Identify and execute opportunities for user‑generated content, creator collaborations, contests, and experiential social moments on the grounds.
Cultivate digital communities around Chautauqua’s programs and values.
Establish KPIs for each channel and monitor performance.
Produce regular reports and insights to inform strategy and recommend adjustments.
Utilize A/B testing and analytics tools to continuously improve content effectiveness.
Qualifications
Bachelor’s degree in marketing, journalism, or a related field, or equivalent experience.
Minimum of one year managing multiple social media channels, including developing content strategies and managing paid social media marketing.
Demonstrated history of managing multiple social channels.
Exceptional writing and editing skills, with keen attention to detail, strong news judgment, and proven ability to communicate clearly and concisely.
Deep understanding of internet culture and major social media platforms, and expertise in leveraging those platforms to reach audiences.
Ability to craft engaging content (paid and organic) that aligns with customer trends and market changes to interest and engage target markets.
Initiative to learn new skills, programs, and platforms quickly and independently.
Using data and metrics to measure ROI and determine enhancements on campaigns.
Experience with Facebook Business Manager or Suite, Facebook Ads Manager, SproutSocial, or other management tools.
Photography and video production skills; familiarity with YouTube Creative Studio.
Proficiency with Adobe Creative Cloud suite, especially InDesign, Photoshop, and Acrobat.
Understanding of visual communication and design fundamentals (composition and color).
Proficiency in AP style.
Benefits
Compensation starts at $62,350 - $65,000 annual. Benefits include health, dental, vision insurance, life insurance, wellness incentives, employee assistance program, supplemental life insurance, long‑term disability options, and a retirement plan with 6% employer contribution after the designated service period. Flexible spending/health savings account options are also available.
Equal Opportunity Employer
Chautauqua Institution is an equal‑opportunity employer. We welcome applicants from all backgrounds and are committed to equitable hiring practices. Applicants will not be discriminated against based on any status protected under federal, state, or local law.
#J-18808-Ljbffr