Marketing Specialist
Alexandre Birman, New York, NY, United States
Join the Alexandre Birman US Marketing Team
At Alexandre Birman, we don't just craft shoes, we create masterpieces that embody sophistication, sensuality, and the timeless elegance of Brazilian culture. Each design fuses premium materials with exceptional craftsmanship, resulting in collections proudly produced in Brazil and Italy. Since 2008, our brand has become synonymous with luxury and refined style, gracing international runways and captivating fashion-forward women around the world.
As part of our Marketing Team, you'll help shape the narrative of an iconic growing global brand. We're looking for passionate storytellers, strategic thinkers, and creative minds who understand the power of branding and digital influence. From campaign development to social media strategy and beyond, your work will help elevate Alexandre Birman's presence across key markets.
If you have a deep appreciation for luxury fashion, an eye for detail, and a passion for building compelling brand experiences, we invite you to join us on this exciting journey.
Location:
New York, NY
Reports to:
Global Marketing Team
Role Summary
This role is your opportunity to be the pulse of the Alexandre Birman brand! You’ll craft and maintain a bold, captivating public image that resonates with audiences across the globe. Supporting key initiatives, campaigns, and events, you will be the bridge that connects internal teams, global stakeholders, and prestigious external agencies to create and execute high-impact marketing, PR, and communications strategies. From the US to Europe, and beyond, you’ll drive initiatives that bring the brand’s luxury vision and Brazilian elegance to life, making waves in every key market.
Key Responsibilities
Develop and execute marketing strategies in collaboration with sales channels and agency partners.
Manage US based brand events, market week preparations, and photoshoots.
Oversee the Public Relations agency to ensure consistent brand alignment across all placements.
Collaborate on product launches and collection campaigns, ensuring cross-functional alignment with sales, global marketing, and PR teams.
Generate creative PR ideas for product pitching and brand storytelling.
Build and maintain an active editorial calendar.
Cultivate relationships with key media contacts in fashion, lifestyle, and luxury sectors.
Assist with press releases, contributed articles, executive presentations, and speaking engagements.
Manage advertising accounts across print, digital, and out-of-home platforms in collaboration with the e-commerce team.
Analyze results and provide insights on campaign and media performance.
Maintain and present PR activity reports and press clippings to executive leadership.
Manage freelance copywriters and oversee copy quality across all channels.
Participate in international and domestic travel as needed for events and activations.
Qualifications
Bachelor’s degree in Marketing, Communications, PR, Fashion Business, or a related field.
3 years of professional experience in marketing and communications.
Prior experience with luxury fashion or high end consumer brands strongly preferred.
Deep understanding of the US fashion market and competitive landscape.
Budget management and media planning skills.
Proven ability to develop and execute integrated marketing strategies across digital and traditional channels.
Experience writing and editing press releases and brand messaging.
Key Competencies
Strong sense of ownership and autonomy with accountability.
Proactive, hands on approach with a bias for action.
Adaptability in a fast-paced, evolving environment.
Creative and strategic thinker with a keen eye for aesthetics and brand identity.
Strong collaboration and team-player mentality.
Excellent communication and presentation skills across all organizational levels.
Exceptional multitasking and project management skills.
Data driven & customer centric mindset.
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At Alexandre Birman, we don't just craft shoes, we create masterpieces that embody sophistication, sensuality, and the timeless elegance of Brazilian culture. Each design fuses premium materials with exceptional craftsmanship, resulting in collections proudly produced in Brazil and Italy. Since 2008, our brand has become synonymous with luxury and refined style, gracing international runways and captivating fashion-forward women around the world.
As part of our Marketing Team, you'll help shape the narrative of an iconic growing global brand. We're looking for passionate storytellers, strategic thinkers, and creative minds who understand the power of branding and digital influence. From campaign development to social media strategy and beyond, your work will help elevate Alexandre Birman's presence across key markets.
If you have a deep appreciation for luxury fashion, an eye for detail, and a passion for building compelling brand experiences, we invite you to join us on this exciting journey.
Location:
New York, NY
Reports to:
Global Marketing Team
Role Summary
This role is your opportunity to be the pulse of the Alexandre Birman brand! You’ll craft and maintain a bold, captivating public image that resonates with audiences across the globe. Supporting key initiatives, campaigns, and events, you will be the bridge that connects internal teams, global stakeholders, and prestigious external agencies to create and execute high-impact marketing, PR, and communications strategies. From the US to Europe, and beyond, you’ll drive initiatives that bring the brand’s luxury vision and Brazilian elegance to life, making waves in every key market.
Key Responsibilities
Develop and execute marketing strategies in collaboration with sales channels and agency partners.
Manage US based brand events, market week preparations, and photoshoots.
Oversee the Public Relations agency to ensure consistent brand alignment across all placements.
Collaborate on product launches and collection campaigns, ensuring cross-functional alignment with sales, global marketing, and PR teams.
Generate creative PR ideas for product pitching and brand storytelling.
Build and maintain an active editorial calendar.
Cultivate relationships with key media contacts in fashion, lifestyle, and luxury sectors.
Assist with press releases, contributed articles, executive presentations, and speaking engagements.
Manage advertising accounts across print, digital, and out-of-home platforms in collaboration with the e-commerce team.
Analyze results and provide insights on campaign and media performance.
Maintain and present PR activity reports and press clippings to executive leadership.
Manage freelance copywriters and oversee copy quality across all channels.
Participate in international and domestic travel as needed for events and activations.
Qualifications
Bachelor’s degree in Marketing, Communications, PR, Fashion Business, or a related field.
3 years of professional experience in marketing and communications.
Prior experience with luxury fashion or high end consumer brands strongly preferred.
Deep understanding of the US fashion market and competitive landscape.
Budget management and media planning skills.
Proven ability to develop and execute integrated marketing strategies across digital and traditional channels.
Experience writing and editing press releases and brand messaging.
Key Competencies
Strong sense of ownership and autonomy with accountability.
Proactive, hands on approach with a bias for action.
Adaptability in a fast-paced, evolving environment.
Creative and strategic thinker with a keen eye for aesthetics and brand identity.
Strong collaboration and team-player mentality.
Excellent communication and presentation skills across all organizational levels.
Exceptional multitasking and project management skills.
Data driven & customer centric mindset.
#J-18808-Ljbffr