Influencer Marketing Manager
Good American, Beverly Hills, CA, United States
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
Good American is seeking an Influencer Marketing Manager to lead and evolve our influencer strategy, driving impactful partnerships that amplify our brand voice and connect with our community in an authentic way. This role will play a key part in shaping how we show up across digital channels, partnering with top talent and creators to drive both brand awareness and business growth.
Key Responsibilities
Own and lead the influencer marketing channel as a core revenue driver, with accountability across engagement, traffic, and conversion (CVR)
Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels
Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators
Own and grow TikTok Shop and affiliate partnerships in close collaboration with eCommerce and Performance Marketing teams
Partner with Paid Media to source and deliver high-performing UGC for ad creative, ensuring continuous testing and optimization
Oversee all influencer and UGC placements, ensuring consistent brand storytelling across channels
Build and manage relationships directly with talent and agents, negotiating partnerships, deliverables, and contracts
Identify and activate culturally relevant talent, spanning established, emerging, and international influencers
Lead community initiatives and events, creating opportunities for deeper brand engagement with influencers, customers, and cultural tastemakers
Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact
Translate community and event activations into content and performance opportunities across social and paid channels
Stay deeply tapped into popular culture, digital trends, and platform evolution to inform strategy and talent selection
Collaborate cross-functionally with Brand, Creative, PR, and Performance teams to ensure cohesive execution across all touchpoints
Qualifications
4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
Proven experience owning influencer as a measurable, revenue-driving channel
Strong expertise in TikTok Shop and affiliate marketing ecosystems
Experience leading influencer events, community building, or experiential activations
Deep understanding of UGC and how it translates into high-performing paid media
Experience negotiating directly with agents and managing contracts end-to-end
Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
Analytical mindset with the ability to translate performance data into actionable strategy
Highly organized, proactive, and comfortable operating in a fast-paced, high-growth environment
$80,000 - $90,000 a year
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Good American is seeking an Influencer Marketing Manager to lead and evolve our influencer strategy, driving impactful partnerships that amplify our brand voice and connect with our community in an authentic way. This role will play a key part in shaping how we show up across digital channels, partnering with top talent and creators to drive both brand awareness and business growth.
Key Responsibilities
Own and lead the influencer marketing channel as a core revenue driver, with accountability across engagement, traffic, and conversion (CVR)
Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels
Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators
Own and grow TikTok Shop and affiliate partnerships in close collaboration with eCommerce and Performance Marketing teams
Partner with Paid Media to source and deliver high-performing UGC for ad creative, ensuring continuous testing and optimization
Oversee all influencer and UGC placements, ensuring consistent brand storytelling across channels
Build and manage relationships directly with talent and agents, negotiating partnerships, deliverables, and contracts
Identify and activate culturally relevant talent, spanning established, emerging, and international influencers
Lead community initiatives and events, creating opportunities for deeper brand engagement with influencers, customers, and cultural tastemakers
Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact
Translate community and event activations into content and performance opportunities across social and paid channels
Stay deeply tapped into popular culture, digital trends, and platform evolution to inform strategy and talent selection
Collaborate cross-functionally with Brand, Creative, PR, and Performance teams to ensure cohesive execution across all touchpoints
Qualifications
4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
Proven experience owning influencer as a measurable, revenue-driving channel
Strong expertise in TikTok Shop and affiliate marketing ecosystems
Experience leading influencer events, community building, or experiential activations
Deep understanding of UGC and how it translates into high-performing paid media
Experience negotiating directly with agents and managing contracts end-to-end
Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
Analytical mindset with the ability to translate performance data into actionable strategy
Highly organized, proactive, and comfortable operating in a fast-paced, high-growth environment
$80,000 - $90,000 a year
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