Digital Analyst
Diligente Technologies, New York, NY, United States
Responsibilities
Utilize Adobe Analytics, SQL, Tableau to create reports
Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights
Build and maintain dashboards and reporting in Tableau to track performance and inform decision-making
Support and oversee analytics implementation (tagging, event tracking, data quality across platforms like Adobe Launch, GA4/GTM)
Partner cross-functionally with Product, CRM, and Media teams to define measurement plans and optimize performance
He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization
The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses
Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements based on those needs
Generate insight from digital data and proactively communicate opportunities or issues
Leverage analytics to continuously recommend optimization tactics that will improve product performance
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that business partners may sometimes not know they have
Discover areas of opportunity for data improvement and follow-through to see those improvements implemented
Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts
Independently seek out additional information to round out analyses and confirm assumptions
Qualifications
Stellar SQL and MS Excel skills
2+ years digital analytics experience
Adobe Analytics experience preferred
Ability to derive actionable insights from data and effectively guide decision-making
Understanding of Digital and Ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in analytical/quantitative field - e.g. statistics, economics, mathematics, marketing analytics, finance, engineering, etc
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Utilize Adobe Analytics, SQL, Tableau to create reports
Analyze web analytics and other data to identify trends and provide insights to optimize digital merchandising strategies
Design and execute A/B and multivariate tests across digital channels, translating results into actionable insights
Build and maintain dashboards and reporting in Tableau to track performance and inform decision-making
Support and oversee analytics implementation (tagging, event tracking, data quality across platforms like Adobe Launch, GA4/GTM)
Partner cross-functionally with Product, CRM, and Media teams to define measurement plans and optimize performance
He/she will play a critical role in delivering accurate, insightful analysis to drive decision-making throughout the organization
The person must be comfortable working with partner teams, conducting both planned and ad hoc analyses
Collaborate with business, technology, and analytics partners to determine data needs and establish data collection requirements based on those needs
Generate insight from digital data and proactively communicate opportunities or issues
Leverage analytics to continuously recommend optimization tactics that will improve product performance
Utilize business and analytical expertise to independently perform proactive analysis and solve business problems that business partners may sometimes not know they have
Discover areas of opportunity for data improvement and follow-through to see those improvements implemented
Use statistical rigor to solidify validity of findings and be able to explain those concepts to non-experts
Independently seek out additional information to round out analyses and confirm assumptions
Qualifications
Stellar SQL and MS Excel skills
2+ years digital analytics experience
Adobe Analytics experience preferred
Ability to derive actionable insights from data and effectively guide decision-making
Understanding of Digital and Ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in analytical/quantitative field - e.g. statistics, economics, mathematics, marketing analytics, finance, engineering, etc
#J-18808-Ljbffr