Marketing Manager
DRB Homes, Tempe, AZ, United States
JOB PURPOSE: The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support.
Duties And Responsibilities
Create and establish strategic marketing plans to achieve company objectives for products and services
Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
Generate and monitor department budget
Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point‑of‑purchase displays, and signage
Negotiates contract terms and communicates with outside agencies and suppliers
Manages development, production, and distribution of promotional and collateral materials to support marketing programs
Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
Plans and conducts market research to identify opportunities for increased sales
Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
Provides post‑event reports, analysis and regular status reports on sales and marketing programs
Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
Provide web site management
Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features
Develop and maintain Corporate Sales and Marketing Policy and Procedures
Manage model decorating processes and maintain furniture inventory
Other duties as assigned
#J-18808-Ljbffr
Duties And Responsibilities
Create and establish strategic marketing plans to achieve company objectives for products and services
Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
Generate and monitor department budget
Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point‑of‑purchase displays, and signage
Negotiates contract terms and communicates with outside agencies and suppliers
Manages development, production, and distribution of promotional and collateral materials to support marketing programs
Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
Plans and conducts market research to identify opportunities for increased sales
Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
Provides post‑event reports, analysis and regular status reports on sales and marketing programs
Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
Provide web site management
Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features
Develop and maintain Corporate Sales and Marketing Policy and Procedures
Manage model decorating processes and maintain furniture inventory
Other duties as assigned
#J-18808-Ljbffr