Senior Content Strategist, Marketing
ChatGPT Jobs, Coralville, IA, United States
Job Description
Job Details
Senior Content Strategist - Marketing
Coralville, IA
On-site
Role Overview Responsible for leading the strategy, structure, and governance of customer-facing content across the full marketing funnel. This role builds and maintains a scalable, structured content architecture to improve content discovery, comprehension, and conversion, ensuring content is search-ready and AI-ready. Partners with Brand, Product Marketing, Digital, and regional stakeholders to drive clarity, consistency, and measurable business impact across global content experiences.
Reports to the Director, Digital Marketing Operations and is part of the Global Marketing organization.
Key Responsibilities
Own and evolve a scalable, structured content architecture across brand, use-case, and product content, including experience with headless CMS environments, reusable content models, taxonomies, metadata, and DAM integrations.
Set and uphold editorial and governance standards in partnership with Brand and cross-functional teams.
Design and optimize journey-aligned, high-impact content (e.g., explainers, solution narratives, comparison guides, SEO- and AI-ready articles).
Apply and advance SEO, GEO, and AEO best practices to drive visibility across search engines and AI answer platforms.
Serve as the primary liaison for external SEO agencies and partners.
Essential Requirements
7+ years of experience in content strategy, content design, or content marketing roles.
Hands‑on experience with structured content and headless CMS environments.
Demonstrated expertise in SEO, structured data, and answer‑engine‑optimized content.
Proven experience managing taxonomies and metadata standards.
Bachelor's degree in life sciences, business, journalism, marketing, or a related field preferred.
Preferred Qualifications
Previous experience in B2B technology, life sciences, or translating complex scientific/technical concepts.
Familiarity with schema.org types and entity-based content planning.
Experience with enterprise DAM platforms (e.g., Adobe Experience Manager Assets).
Exposure to regulated, global, or multi‑locale content workflows.
Compensation And Benefits Annual Salary Range: $130,000 - $175,000
This job is eligible for bonus/incentive pay.
Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
Programs contribute to life beyond the job.
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Coralville, IA
On-site
Role Overview Responsible for leading the strategy, structure, and governance of customer-facing content across the full marketing funnel. This role builds and maintains a scalable, structured content architecture to improve content discovery, comprehension, and conversion, ensuring content is search-ready and AI-ready. Partners with Brand, Product Marketing, Digital, and regional stakeholders to drive clarity, consistency, and measurable business impact across global content experiences.
Reports to the Director, Digital Marketing Operations and is part of the Global Marketing organization.
Key Responsibilities
Own and evolve a scalable, structured content architecture across brand, use-case, and product content, including experience with headless CMS environments, reusable content models, taxonomies, metadata, and DAM integrations.
Set and uphold editorial and governance standards in partnership with Brand and cross-functional teams.
Design and optimize journey-aligned, high-impact content (e.g., explainers, solution narratives, comparison guides, SEO- and AI-ready articles).
Apply and advance SEO, GEO, and AEO best practices to drive visibility across search engines and AI answer platforms.
Serve as the primary liaison for external SEO agencies and partners.
Essential Requirements
7+ years of experience in content strategy, content design, or content marketing roles.
Hands‑on experience with structured content and headless CMS environments.
Demonstrated expertise in SEO, structured data, and answer‑engine‑optimized content.
Proven experience managing taxonomies and metadata standards.
Bachelor's degree in life sciences, business, journalism, marketing, or a related field preferred.
Preferred Qualifications
Previous experience in B2B technology, life sciences, or translating complex scientific/technical concepts.
Familiarity with schema.org types and entity-based content planning.
Experience with enterprise DAM platforms (e.g., Adobe Experience Manager Assets).
Exposure to regulated, global, or multi‑locale content workflows.
Compensation And Benefits Annual Salary Range: $130,000 - $175,000
This job is eligible for bonus/incentive pay.
Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
Programs contribute to life beyond the job.
#J-18808-Ljbffr