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Donor Intelligence & CRM Coordinator

United Way, Lexington, KY, United States


Overview
Job Title:

Donor Intelligence & CRM Coordinator

Department:

Resource Development

Reports To:

Director of Resource Development

Position Summary:

The Donor Intelligence & CRM Coordinator plays a critical role in strengthening the organization’s resource development efforts by managing and optimizing the Customer Relationship Management (CRM) system and delivering high-quality donor and community insights. This position is not responsible for direct fundraising but serves as a strategic support role by equipping the development team with timely, accurate, and actionable intelligence on donors, prospects, and local business trends.

Location & Type:

Lexington, KY • Full-time

Responsibilities

CRM Management & Data Integrity

Serve as the primary administrator for the organization’s CRM system

Ensure data accuracy, consistency, and completeness across donor and prospect records

Develop and maintain data entry standards, protocols, and training materials

Regularly audit and clean database records to eliminate duplicates and outdated information

Generate and manage dashboards and reports to support development goals

Donor & Prospect Research

Conduct in-depth research on current and prospective donors, including individuals, corporations, and foundations

Prepare donor profiles and briefing materials for leadership, board members, and development staff

Track giving histories, affiliations, philanthropic interests, and capacity indicators

Identify new prospective donors and partnership opportunities

Community & Business Intelligence

Monitor and report on local economic and community trends, including:

New businesses entering the region

Business closures or relocations

Property transactions and development activities

Executive leadership changes, promotions, and key hires

Provide regular briefings and written reports summarizing relevant developments

Maintain a pipeline of emerging opportunities aligned with organizational priorities

Reporting & Strategic Insights

Produce recurring and ad hoc reports to support campaign planning, donor engagement, and board communications

Translate data into actionable insights to inform strategy and decision-making

Collaborate with development staff to identify trends and gaps in donor engagement

Cross-Functional Collaboration

Partner with marketing, finance, and program teams to ensure alignment of data and messaging

Support event preparation with donor insights and attendance tracking

Assist leadership with research and briefing materials as needed

Qualifications

Education & Experience

Bachelor’s degree in nonprofit management, business, communications, data analytics, or related field (or equivalent experience)

2–4 years of experience in CRM/database management, research, or data analysis (nonprofit experience preferred)

Skills & Competencies

Strong proficiency in CRM systems (e.g., Salesforce, Raiser’s Edge, or similar)

Excellent research and analytical skills

High attention to detail and commitment to data accuracy

Ability to synthesize complex information into clear, concise reports

Strong organizational and time management skills

Discretion in handling confidential donor information

Proficiency in Microsoft Excel and data visualization tools is a plus

Key Attributes

Naturally curious and proactive in seeking out information

Strategic thinker who connects data to organizational goals

Collaborative and service-oriented mindset

Ability to work independently and manage multiple priorities

Note:

This refinement removes non-job-content such as the original ad boilerplate and extraneous sections while preserving responsibilities and qualifications.

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